I trade digitally.
Bachelor E-Commerce (B.A.)

E-Commerce helps you find the optimal sales channel mix and technically handle issues in business management. 

Distance learning

Dual studies

Language : German

Wenn es online ist, haben wir es hier auf Lager Wenn es online ist, haben wir es hier auf Lager


Qualifications are the ideal sales argument: Academically trained e-commerce managers are now among the most sought-after sales professionals in digital retail. Why? Because these online experts keep an eye on all processes at all times and take on important key tasks in a wide variety of areas. Whether it’s the establishment of new sales channels, further development of existing sales channels, or analysis of extensive data structures, the Bachelor’s degree programme in E-Commerce at IU University will prepare you well for these challenges and opens up excellent career opportunities for you.  

The bachelor’s programme in E-commerce provides you with the training to optimally understand, analyse, and process the data and data structures underlying online retail. In addition to comprehensive fundamental business knowledge, you will also gain specialist know-how in the professional fields most in demand in digital sales. This will give you specific qualifications in the areas of retail management, online marketing or data science & analysis so you can fill important key positions in online retail after successful graduation. 

Information on accreditation and state approval can be found on the sub-page of the degree program.

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Why you should study at IU

By studying at IU International University, you can expect up to 20% more salary in your future career.
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
Start out in the professional world without compromises - no problem with a degree from us.


Your studies in E-Commerce are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

E-commerce Manager

As an e-commerce manager, you work at the intersection among sales, marketing, and IT. You are responsible for ensuring that your company’s online shop always has a good selection of products and is user-friendly. Your work includes, among other things, running discount campaigns and supporting online advertising campaigns. You also organise logistics and shipping and are responsible for setting up a functioning feedback system where your customers feel heard. Depending on where you work, your focus may be more in the business administration side and sometimes more in programming and IT fields. Wherever you work, you can expect a job with a big diversity of activities.   

Product Manager

As a product manager, it is your job to manage a product across departments. This includes planning, coordination, marketing, and monitoring of administrative activities. Your goal is to successfully place the product on the market. As a product manager in e-commerce, in addition to classic duties, such as market and competition analysis, you are also responsible for data maintenance in the merchandise management system and sales tasks for online shops. 

Category Manager in E-commerce

As a category manager in e-commerce, you are responsible for building up and further developing the product range offered by your company in its online channel. In addition to ensuring goods procurement and supplier management, you also monitor the online market situation and detect new trends. You always keep an eye on the most important online KPIs at the product-range and item level.   

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The study that adapts to your life

Choose your form of study and kickstart your future now.

Distance learning

For maximum flexibility and maximum success - study 100% online 

Complete your online studies in a completely self-determined way – whenever, wherever and however you want! You will benefit from innovative learning tools and direct exchange with professors, fellow students and coaches via a variety of networking platforms.

Dual studies

Studies or work experience? Why not both? 

You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.

What we have to offer


study programmes to choose from, tailored to your needs


companies educate with us as practice partners


locations or study online worldwide

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