WITH BRAINPOWER INTO YOUR FUTURE. STUDY FITNESS ECONOMICS.
Do you want to revolutionise the fitness industry and turn your passion into a profession in the best way possible? The Bachelor’s degree in Fitness Economics at the IU International University of Applied Sciences (IU) offers you all the opportunities you need. In addition to the basics of business administration, you will train the necessary skills in the areas of fitness, marketing, sales, law and human resources.
After you have successfully completed your studies, you will have comprehensive business management know-how.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Choose how you want to study Fitness Economics at IU
You can complete your Fitness Economics studies flexibly by distance learning. Here you can find out how your studies at IU work and what your advantages are in the distance learning study model.
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* Information on accreditation and state approval can be found on the sub-page of the degree programme.
Why you should study Fitness Economics
A degree brings with it various advantages that can help you in the course of your career. You develop soft skills and abilities such as scientific work, which are important for your professional development and which you could not acquire in an apprenticeship. You can only reach certain positions and thus salary levels with an academic degree. Lifelong learning is also becoming increasingly important for our society and a Bachelor's or Master's degree simply ensures you better career and promotion opportunities and a successful future.
Your IU Studies in Fitness Economics
Based on the latest findings, the Bachelor's degree programme in Fitness Economics prepares you excellently for leadership and management tasks in the increasingly digitalised fitness industry. Divided into different modules, you will acquire subject-specific methodological skills and deepen your expert knowledge in the fields of marketing, personnel management and digitalisation relevant to the fitness industry. Specialisation is also possible during the degree programme, for example as a studio manager, sales manager or product manager.
A look into the future: what you will do after graduation
After your Fitness Economics degree, you can easily take on leadership and management tasks within the fitness and wellness industry. In addition, your degree paves the way for you to become self-employed. With your Fitness Economics studies, you are on the winning side. And you can set your own career goals, because the demand for health-oriented, holistic concepts is constantly increasing. You are responsible for improving people's health through appropriate services, tools or equipment.
The most important questions about studying Fitness Economics
As a university, IU deliberately does not have an NC. Here you simply study what you feel most like and what ideally suits your talents. Regardless of your grade point average. Studying without an NC is a matter of course for us, so that you will always get the place you want.
You can currently complete your Bachelor's degree in Fitness Economics at the Virtual Campus. This means that you can study anywhere in Germany.
Yes, that is also possible at IU. In addition to the entrance qualification in the form of an Abitur or Fachabitur, interested students without an Abitur also have the opportunity to enter our Bachelor's programme. You can study fitness management without a high school diploma if you have completed an advanced training course (e.g. as a Chamber of Industry and Commerce business administrator), have a master craftsman's certificate or have at least two years of vocational training and at least three years of professional experience.
The Fitness Economics Bachelor’s programme lasts for 36, 48 or 72 months, depending on which time model you choose. If you need more time and semesters for your studies, this is absolutely no problem.
As a fitness economist, you will study in an interdisciplinary way to gain both business and exercise science know-how. You will be prepared for personnel responsibility, social and organisational competence and will be able to manage companies in the growth industry of prevention, fitness, sport and health. The market is growing steadily due to people's increased awareness of their health in recent years. The degree programme opens up career prospects not only in fitness studios, but also, for example, in wellness and sports hotels, with manufacturers of fitness products, with consultancies in the health sector, in rehabilitation facilities or health insurance companies. Or you can simply set up your own business with your specialist knowledge after graduation, depending on how you envisage your future.
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