*Translated: Fitness Economics. Language: German.
Your degree in fitness economics is perfect as career preparation for success in the world of sports.
Do you want to revolutionise the fitness industry and turn your passion into a profession in the best way possible? The Bachelor’s degree in Fitness Economics at the IU International University of Applied Sciences (IU) offers you all the opportunities you need. In addition to the basics of business administration, you will train the necessary skills in the areas of fitness, marketing, sales, law and human resources.
After you have successfully completed your studies, you will have comprehensive business management know-how.
In our free and non-binding information material you will find out everything about:
Content of your studies
Admission and application
Prices in detail
With a degree in Fitness Economics, you’re always a winner and can set your own, professional goals, for example as:
Would you like to work directly with products? You can do just that as a product manager in the fitness industry! You’ll be responsible for developing new products across all areas of the sector—from innovative training equipment to exciting new fitness programmes. Alongside product development, your responsibilities also include marketing and sales for these new products.
As a graduate of the bachelor's distance learning programme „Fitnessökonomie“, you could take on the management of a fitness and health facility and handle a wide range of managerial tasks. You’ll be responsible for leading employees, marketing, and sales. Alongside soft skills such as team management and communication, you’ll also use hard skills in finance and resource management.
As a fitness business consultant, your role is to analyse and map out the processes within a fitness company to identify weaknesses and uncover opportunities for improvement. You will also develop key performance indicator systems to measure and manage business success. Additionally, you play a crucial part in expanding the company’s product portfolio by designing and implementing new services and offerings.
You can study your Fitness Economics bachelor's as a distance learning programme. Here, you'll discover how your studies work at IU International University of Applied Sciences (IU) and what advantages the distance learning model offers you.
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Information on study content & electives
Information on career prospects
Information on financing options
As a university, IU deliberately does not have an NC. Here you simply study what you feel most like and what ideally suits your talents. Regardless of your grade point average. Studying without an NC is a matter of course for us, so that you will always get the place you want.
You can study the Fitness Economics bachelor’s degree through the distance learning programme completely on your own terms and with 100% flexibility. Thanks to the virtual learning format with interactive online courses, your IU studies can be completed entirely independent of time and place.
Yes, that is also possible at IU. In addition to the entrance qualification in the form of an Abitur or Fachabitur, interested students without an Abitur also have the opportunity to enter our Bachelor's programme. You can study fitness management without a high school diploma if you have completed an advanced training course (e.g. as a Chamber of Industry and Commerce business administrator), have a master craftsman's certificate or have at least two years of vocational training and at least three years of professional experience.
The bachelor’s degree in Fitness Economics through the distance learning programme lasts 36, 48, or 72 months, depending on which time model you choose.
As a fitness economist, you will study in an interdisciplinary way to gain both business and exercise science know-how. You will be prepared for personnel responsibility, social and organisational competence and will be able to manage companies in the growth industry of prevention, fitness, sport and health. The market is growing steadily due to people's increased awareness of their health in recent years. The degree programme opens up career prospects not only in fitness studios, but also, for example, in wellness and sports hotels, with manufacturers of fitness products, with consultancies in the health sector, in rehabilitation facilities or health insurance companies. Or you can simply set up your own business with your specialist knowledge after graduation, depending on how you envisage your future.
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
A degree brings with it various advantages that can help you in the course of your career. You develop soft skills and abilities such as scientific work, which are important for your professional development and which you could not acquire in an apprenticeship. You can only reach certain positions and thus salary levels with an academic degree. Lifelong learning is also becoming increasingly important for our society and a Bachelor's or Master's degree simply ensures you better career and promotion opportunities and a successful future.
Based on the latest findings, the Bachelor's degree programme in Fitness Economics prepares you excellently for leadership and management tasks in the increasingly digitalised fitness industry. Via different modules, you acquire specialist methodological knowledge and deepen your expertise in topics relevant to the fitness industry: marketing, personnel management, and digitisation. You can also choose a variety of electives during your studies, for example, to start your career as part of the management team in fitness studios, sales manager, or product manager.
After your Fitness Economics degree, you can easily take on leadership and management tasks within the fitness and wellness industry. In addition, your degree paves the way for you to become self-employed. With your Fitness Economics studies, you are on the winning side. And you can set your own career goals, because the demand for health-oriented, holistic concepts is constantly increasing. You are responsible for improving people's health through appropriate services, tools or equipment.
