Junge Fitness-Trainer einen Trainingsplan in einem Fitnessstudio zu lesen
Bachelors's degree
Junge Fitness-Trainer einen Trainingsplan in einem Fitnessstudio zu lesen


Your degree in fitness economics is perfect as career preparation for success in the world of sports.


# Distance learning

Language : German


Do you want to revolutionise the fitness industry and turn your passion into a profession in the best way possible? The Bachelor’s degree in Fitness Economics at the IU International University of Applied Sciences (IU) offers you all the opportunities you need. In addition to the basics of business administration, you will train the necessary skills in the areas of fitness, marketing, sales, law and human resources.   

After you have successfully completed your studies, you will have comprehensive business management know-how.  

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In our free and non-binding information material you will find out everything about:

  • Content of your studies

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With a degree in Fitness Economics, you’re always a winner and can set your own, professional goals, for example as:

Mann im Fitnessstudio

Gym Manager

The demand for health-based, holistic concepts is steadily increasing. As a studio manager, you are responsible for recruiting new staff, finding new workshops, and for general further development. You make important purchasing decisions while keeping an eye on finances. As a manager, you are an important coordinator and contact person for trainers, receptionists, and cleaning staff. You also develop new business ideas and plan attention-grabbing advertising measures.   

Mann und Frau geben sich die Hand

Sales Manager in the fitness industry

Team bei der Projektplanung

Product Manager Fitness

Choose how you want to study Fitness Economics at IU

You can complete your Fitness Economics studies flexibly by distance learning. Here you can find out how your studies at IU work and what your advantages are in the distance learning study model. 

Distance Learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

Why you should study Fitness Economics 

A degree brings with it various advantages that can help you in the course of your career. You develop soft skills and abilities such as scientific work, which are important for your professional development and which you could not acquire in an apprenticeship. You can only reach certain positions and thus salary levels with an academic degree. Lifelong learning is also becoming increasingly important for our society and a Bachelor's or Master's degree simply ensures you better career and promotion opportunities and a successful future. 

Your IU Studies in Fitness Economics 

Based on the latest findings, the Bachelor's degree programme in Fitness Economics prepares you excellently for leadership and management tasks in the increasingly digitalised fitness industry. Divided into different modules, you will acquire subject-specific methodological skills and deepen your expert knowledge in the fields of marketing, personnel management and digitalisation relevant to the fitness industry. Specialisation is also possible during the degree programme, for example as a studio manager, sales manager or product manager. 

A look into the future: what you will do after graduation 

After your Fitness Economics degree, you can easily take on leadership and management tasks within the fitness and wellness industry. In addition, your degree paves the way for you to become self-employed. With your Fitness Economics studies, you are on the winning side. And you can set your own career goals, because the demand for health-oriented, holistic concepts is constantly increasing. You are responsible for improving people's health through appropriate services, tools or equipment.   

The most important questions about studying Fitness Economics

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