Making myself fit.
Bachelor Fitnessökonomie (B.A.)

Your degree in fitness economics is perfect as career preparation for success in the world of sports.

Distance learning

Language : German

Junge Fitness-Trainer einen Trainingsplan in einem Fitnessstudio zu lesen Junge Fitness-Trainer einen Trainingsplan in einem Fitnessstudio zu lesen


Do you want to revolutionise the fitness industry and make your passion a career as soon as possible? The bachelor’s degree in fitness economics at IUBH offers you all these possibilities. In addition to the foundations of business administration, you‘ll practise all the necessary professional skills within fitness, marketing, sales, business law, and human resources.  

After successfully completing your Bachelor’s degree in Fitness Economics, you will have gained comprehensive know-how in business administration. You can now easily take on managerial positions and work as a leader within the fitness and wellness industry. Your studies in Fitness Economics additionally pave the way into self-employment.  

The Bachelor’s degree in Fitness Economics is based on the latest knowledge and prepares you for positions in management and leadership in the increasingly digitised fitness industry. Through different modules, you’ll acquire specialised, methodological skills and deepen your professional knowledge in the fields relevant to the fitness industry, such as marketing, human resources and digitisation. You also have the option to choose a specialisation during your studies and start your career as a Gym Manager, Sales Manager or Product Manager.  

Information on accreditation and state approval can be found on the sub-page of the degree program.

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  • Content of your studies
  • Admission and application
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Why you should study at IU

By studying at IU International University, you can expect up to 20% more salary in your future career.
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
Start out in the professional world without compromises - no problem with a degree from us.


With a degree in Fitness Economics, you’re always a winner and can set your own, professional goals, for example as: 

Gym Manager

The demand for health-based, holistic concepts is steadily increasing. As a studio manager, you are responsible for recruiting new staff, finding new workshops, and for general further development. You make important purchasing decisions while keeping an eye on finances. As a manager, you are an important coordinator and contact person for trainers, receptionists, and cleaning staff. You also develop new business ideas and plan attention-grabbing advertising measures.   

Sales Manager in the fitness industry

As a sales manager in the fitness industry, you are actively involved in improving health conditions, for example in the workplace, through appropriate services, tools, or equipment. You guide the entire sales process, from processing inquiries to signing contracts. You plan and run sales campaigns, select the appropriate tools for each situation, and attend events and trade fairs. Sales managers are very communicative and are always in contact with customers and service providers. Teamwork and creativity are also important required strengths for the position. 

Product Manager Fitness

As a product manager in the fitness industry, you coordinate the joint efforts from different departments to develop and optimise a product or service. This includes development, production, marketing, and sales. You have an overview of things and ensure optimal organisation. This position also thinking creatively and innovatively and keeping an eye on the sustainable success of the product.

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The study that adapts to your life

Choose your form of study and kickstart your future now.

Distance learning

For maximum flexibility and maximum success - study 100% online 

Complete your online studies in a completely self-determined way – whenever, wherever and however you want! You will benefit from innovative learning tools and direct exchange with professors, fellow students and coaches via a variety of networking platforms.

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