Bachelor Digital Business (B.A.)

Digital Business – teaches business fundamentals for the successful digitisation of business models. 

Distance learning

Part-time studies

Dual studies

Language : German, English

Nachdenklicher Geschäftsmann denkt an Online-Projekt mit Blick auf Laptop Nachdenklicher Geschäftsmann denkt an Online-Projekt mit Blick auf Laptop


Digitisation is advancing around the world and influencing the way we live, communicate, and work. The Bachelor’s programme in Digital Business keeps pace with this trend, optimally preparing you for the digital transformation in a wide variety of business and social areas. IUBH provides you with the most important fundamental knowledge to build a bridge between traditional and modern business. Your extensive IT knowledge means you will be able to ensure the successful transformation of business processes and contribute your business know-how to securing important competitive advantages. 

The modular IUBH Digital Business degree programme will teach you both information technology and business fundamentals. You will also be given appropriate methods, tools, and systems, as part of dual studies or distance learning, so you will be able to digitise company processes, plan and implement marketing measures, and measure their success. And with a specialisation in digital marketing or data science, you can choose between two modern professional fields with excellent career opportunities. 

Information on accreditation and state approval can be found on the sub-page of the degree program.

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Why you should study at IU

By studying at IU International University, you can expect up to 20% more salary in your future career.
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
Start out in the professional world without compromises - no problem with a degree from us.


Your studies in Digital Business are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Data Scientist

After completing your degree in data science, you will work at the intersection among computer science, mathematics, business administration, and statistics. Your goal is to use the data that your company collects to generate insights and turn them to profit. You are responsible for evaluating the data and putting it into a relevant business context.   

Digital Marketing Expert

How can you increase the awareness and reach of your company website? How do you convert prospective customers into paying customers? These are the type of questions that experts in digital marketing deal with. In addition to implementing appropriate measures, you are also responsible for monitoring their success. Online marketing is a very complex and data-driven business, whose success can be measured by results. This means that a certain affinity for numbers and analytical thinking are crucial if you want to develop professionally as a digital marketing expert.   

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The study that adapts to your life

Choose your form of study and kickstart your future now.

Distance learning

For maximum flexibility and maximum success - study 100% online 

Complete your online studies in a completely self-determined way – whenever, wherever and however you want! You will benefit from innovative learning tools and direct exchange with professors, fellow students and coaches via a variety of networking platforms.

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Part-time studies

Flexibility and clear structures - cleverly combined 

Your degree programme offers the perfect combination of flexible online studies and regular evening classes on campus or virtually. Perfect if you work, want to advance your career and want a regular study schedule!

Dual studies

Studies or work experience? Why not both? 

You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.

What we have to offer


study programmes to choose from, tailored to your needs


companies educate with us as practice partners


locations or study online worldwide

Save 1.444€ by 3rd February

for a distance learning programme

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

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