YOUR DIGITAL BUSINES STUDIES GET YOU READY. FOR THE DIGITAL CHANGE.
Digitisation is advancing around the world and influencing the way we live, communicate, and work. The Bachelor’s programme in Digital Business keeps pace with this trend, optimally preparing you for the digital transformation in a wide variety of business and social areas. IUBH provides you with the most important fundamental knowledge to build a bridge between traditional and modern business. Your extensive IT knowledge means you will be able to ensure the successful transformation of business processes and contribute your business know-how to securing important competitive advantages.
The modular IUBH Digital Business degree programme will teach you both information technology and business fundamentals. You will also be given appropriate methods, tools, and systems, as part of dual studies or distance learning, so you will be able to digitise company processes, plan and implement marketing measures, and measure their success. And with a specialisation in digital marketing or data science, you can choose between two modern professional fields with excellent career opportunities.
Information on accreditation and state approval can be found on the sub-page of the degree program.
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In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Why you should study at IU
- SALARY INCREASE up to 20%
- By studying at IU International University, you can expect up to 20% more salary in your future career.
- MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
- The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
- OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
- Start out in the professional world without compromises - no problem with a degree from us.
After completing your degree in data science, you will work at the intersection among computer science, mathematics, business administration, and statistics. Your goal is to use the data that your company collects to generate insights and turn them to profit. You are responsible for evaluating the data and putting it into a relevant business context.
Digital Marketing Expert
How can you increase the awareness and reach of your company website? How do you convert prospective customers into paying customers? These are the type of questions that experts in digital marketing deal with. In addition to implementing appropriate measures, you are also responsible for monitoring their success. Online marketing is a very complex and data-driven business, whose success can be measured by results. This means that a certain affinity for numbers and analytical thinking are crucial if you want to develop professionally as a digital marketing expert.
- Digital future commerce
- Digital business modelling
- Digital marketing
- Data science
- Design thinking
- Change management
Our bachelor's degree programs are generally free admission programs. Precondition, in any case, is at least a university entrance qualification in the form of:
- A General qualification diploma or vocational technical diploma
- An entrance qualification for studies at universities of applied sciences
- A master craftsman's diploma
- Or advanced further training
- Or at least two years of vocational training plus at least three years of professional experience.
For detailed information and advice about possible exceptions, please refer to the corresponding subpage of the respective bachelor's degree program.
Have you already completed a vocational training, have you been working professionally for several years or have you been able to successfully complete your studies? Perfect! This is because you can then have certain prior credits and academic achievements specifically recognized to shorten your study time and reduce your tuition fees.
You can find out which of your previous degrees, certificates or professional experience and skills can be credited to you on the websites of the individual course of study or directly from the student advisor for the location you are interested in.
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The study that adapts to your life
For maximum freedom - study 100% flexible
You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Are you busy at work, do you have a family, want to travel or take care of other projects while you study? Go for it!
You can expect a variety of innovative tools for every type of learner, e.g. our smart IU Learn app, digital scripts, interactive books and learning videos. You can take your exams online 24/7.
Depending on your personal or professional situation, you are free to decide whether to take one course after the other or several in parallel.
If you need more time than planned, you can simply take a semester off or extend your studies by up to 12 months – completely free of charge!
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What we have to offer
- study programmes to choose from, tailored to your needs
- companies educate with us as practice partners
- locations or study online worldwide
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