Bachelor's programme in Digital Business – help shape the future.
Digitisation is advancing around the world and influencing the way we live, communicate, and work. The Bachelor’s programme in Digital Business keeps pace with this trend, optimally preparing you for the digital transformation in a wide variety of business and social areas. IUBH provides you with the most important fundamental knowledge to build a bridge between traditional and modern business. Your extensive IT knowledge means you will be able to ensure the successful transformation of business processes and contribute your business know-how to securing important competitive advantages.
The modular IUBH Digital Business degree programme will teach you both information technology and business fundamentals. You will also be given appropriate methods, tools, and systems, as part of dual studies or distance learning, so you will be able to digitise company processes, plan and implement marketing measures, and measure their success. And with a specialisation in digital marketing or data science, you can choose between two modern professional fields with excellent career opportunities.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Why you should study at IU
- SALARY INCREASE up to 20%
- By studying at IU International University, you can expect up to 20% more salary in your future career.
- MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
- The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
- OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
- Start out in the professional world without compromises - no problem with a degree from us.
After completing your degree in data science, you will work at the intersection among computer science, mathematics, business administration, and statistics. Your goal is to use the data that your company collects to generate insights and turn them to profit. You are responsible for evaluating the data and putting it into a relevant business context.
Digital Marketing Expert
How can you increase the awareness and reach of your company website? How do you convert prospective customers into paying customers? These are the type of questions that experts in digital marketing deal with. In addition to implementing appropriate measures, you are also responsible for monitoring their success. Online marketing is a very complex and data-driven business, whose success can be measured by results. This means that a certain affinity for numbers and analytical thinking are crucial if you want to develop professionally as a digital marketing expert.
- Digital future commerce
- Digital business modelling
- Digital marketing
- Data science
- Design thinking
- Change management
Our bachelor's degree programs are generally free admission programs. Precondition, in any case, is at least a university entrance qualification in the form of:
- A General qualification diploma or vocational technical diploma
- An entrance qualification for studies at universities of applied sciences
- A master craftsman's diploma
- Or advanced further training
- Or at least two years of vocational training plus at least three years of professional experience.
For detailed information and advice about possible exceptions, please refer to the corresponding subpage of the respective bachelor's degree program.
Have you already completed a vocational training, have you been working professionally for several years or have you been able to successfully complete your studies? Perfect! This is because you can then have certain prior credits and academic achievements specifically recognized to shorten your study time and reduce your tuition fees.
You can find out which of your previous degrees, certificates or professional experience and skills can be credited to you on the websites of the individual course of study or directly from the student advisor for the location you are interested in.
The study that adapts to your life
Request information on the type of study that is best for you.
For maximum flexibility and maximum success - study 100% online
- Ideal for graduating with maximum flexibility: study when, where and how you want.
- 100% online study - no compulsory attendance and optionally full or part-time
- Take exams online or locally if you wish
- Maximum support from tutors, professors and study coaches
Flexibility and clear structures - cleverly combined
- Perfect to take your career to the next level: Study while working
- Possible at 14 locations as well as at the virtual campus
- Mix of flexible online modules and regular classes
- Choose your own pace in online studies and deepen your knowledge with the help of experienced professors on campus
Study or work? Just do both!
- The perfect way to start your career: study and gain work experience at the same time
- At over 35 locations as well as at the virtual campus
- Regular rotation between theory on campus and practice in the company
- Apply what you have learned directly in practice and have more than three years of professional experience after graduation
Popular degree programs
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Business Psychology – excellent preparation for better understanding and positively influencing people’s thinking, experience, action, and decision-making.
What we have to offer
- study programmes to choose from, tailored to your needs
- companies educate with us as practice partners
- locations or study online worldwide
Request free information
You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.