BACHELOR DIGITAL BUSINESS (B.A.)
Digital Business – teaches business fundamentals for the successful digitisation of business models.
# Distance learning
Language : German, English
YOUR DIGITAL BUSINES STUDIES GET YOU READY. FOR THE DIGITAL CHANGE.
Are you fascinated about new business models based on digital technologies? No wonder: all our communication is digital, people shop online by fingerprint and Industry 4.0 is steering man and machine into a more efficient world. Those who complete a bachelor's degree in Digital Business now and can move confidently in it are at the forefront. Digital Business Managers digitise processes in companies, dynamically adapt them to the market and help start-ups to get off the ground. Best opportunities for a career in all possible business sectors of this world.
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YOUR CAREER OPPORTUNITIES. FUTURE-ORIENTED.
Your studies in Digital Business are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills.
After completing your degree in data science, you will work at the intersection among computer science, mathematics, business administration, and statistics. Your goal is to use the data that your company collects to generate insights and turn them to profit. You are responsible for evaluating the data and putting it into a relevant business context.
Digital Marketing Expert:in mit Schwerpunkt Digital Marketing im deutschsprachigen Studium
Choose the way you want to study Digital Business at the IU
You can study Digital Business in a completely flexible way via distance learning. Here you can find out how your studies at the IU are organised and the advantages of the distance learning study model.
For maximum freedom - study 100% flexible
You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
WHY YOU SHOULD STUDY DIGITAL BUSINESS
As an academic, you have very high chances of working in better-paid positions, you are more secure and you are more flexible in planning your career. A degree provides you with skills that will prepare you for a successful career and give you better career opportunities. Sometimes, only a degree course can lead to a certain profession, and it provides you with technical skills that are useful for your future profession. Apart from that, people with a degree are less affected by unemployment.
THIS IS WHAT YOUR DIGITAL BUSINESS STUDIES AT THE IU LOOK LIKE
The modular Digital Business degree programme brings you up to date in both Information Technology and Business Administration. In addition, you will be equipped with appropriate methods, tools and systems. As a bachelor in Digital Business, your head is programmed for success. You can digitise business processes, plan and implement marketing measures and evaluate their success. With a specialisation in the areas of Digital Marketing or Data Science, two modern career fields with excellent career opportunities are also open to you.
FUTURE PROSPECTS: WHAT YOU WILL DO AFTER YOUR STUDIES
Your Digital Business degree programme provides you with exciting knowledge from two worlds. You are therefore bridging the gap between traditional and modern economics. And drive the market forward with innovations. Your Digital Business degree will make you a highly demanded professional and will open up many career opportunities for you, such as data scientist or digital marketing expert with a focus on Digital Marketing. You know how to use the collected data of a company profitably or you plan and carry out marketing measures to organise digitalisation successfully. And since almost every company in every industry is affected, professionals like you are in high demand.
THE MOST IMPORTANT QUESTIONS ABOUT STUDYING DIGITAL BUSINESS
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