MY USER EXPERIENCE.
Bachelor ANGEWANDTE PSYCHOLOGIE (B.Sc.)

Now, in the digital age, the psychological factor is becoming more and more important. It is important to have experts like you who analyse human behaviour in detail to make work and everyday life better. In the Bachelor's program of Applied Psychology at IUBH, you will combine psychological fundamentals and scientifically sound expertise with concrete fields of application. After graduation, you will be able to put your psychological knowledge directly into practice. For instance, in change management, user experience, target group research, conflict management, corporate communication or even in prevention and health promotion.  

With your Applied Psychology degree, you will be able to further develop and practically apply the various fields of application of classical psychology, whether in business, health, media or communication psychology. you will also make targeted use of your ability to analyse personalities in pedagogy or sociology. In business, advertising or the media, your understanding of psychological behaviour can be used for employee selection or customer acquisition.  

You are already working and want to study applied psychology while working? At the IUBH, you can complete your studies both full-time and in two part-time variations. You will learn the most important psychological basics within six semesters. Besides industrial and organizational psychology, clinical and educational psychology, as well as psychological research and practice, are included. In contrast to traditional studies, the focus is on practical application and branch specialization. Accordingly, you will dive deeper into behavioural and evolutionary research and the fields of consulting, communication, conflict management, intercultural psychology and positive psychology. This will enable you to work in a wide range of settings later on without any difficulties.