Bachelor Social Media (B.A.)

Social Media, we show community managers what is important for the conception and design of successful communication strategies in social networks. 

Distance learning

Language : German

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Do you know exactly what the terms swarm intelligence, fake news and influencer mean? Do you want to enlighten other people, to support them, or to influence them through creative concepts? In the Bachelor’s Programme in Social Media at IU University, you will get to know in more detail the different aspects of social media and you will learn to use and evaluate them specifically within the scope of internal or external corporate communications. For this purpose, you will acquire cross-sector expert knowledge to quickly react to digital trends. Depending on the specialisation, you will work as a social media expert or a community manager with focus on strategy or creativity.  

The IU University course of study Social Media is constructed modularly and provides you with all necessary techniques and tools for the successful conception, design, and implementation of communicative measures in social media. You will learn the most important basic concepts in the fields of business economics and marketing as well as in sociology and methodological analysis. To enable you to optimally put your theoretical knowledge into praxis, the curriculum also includes numerous practical courses on editing of photo, sound, and video material. Based on this, you can further specialise during your course of study to acquire comprehensive expert knowledge in the fields of content marketing, social media management, or native advertising. 

Information on accreditation and state approval can be found on the sub-page of the degree program.

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Why you should study at IU

By studying at IU International University, you can expect up to 20% more salary in your future career.
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
Start out in the professional world without compromises - no problem with a degree from us.


Your studies in Social Media are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Social Media Manager with focus on strategy

As a social media manager with a focus on strategy, you analyse your target groups and draw up communication plans. You also identify relevant channels that fit your company’s communication strategy. You are responsible for monitoring the implemented social media measures and reporting central key figures. Does this sound like the job for you? Then we recommend the elective modules Customer Management and Acquisition as well as Big Data Analytics.

Social Media Manager with focus on creation

As a social media manager with focus on content creation, you are one of the creative minds in their company’s marketing team. You are responsible for creating texts and podcasts. Your produce high-quality photos and videos. You also integrate their social media measures into the general corporate design and ensure that multimedia storytelling is uniform. Does being a social media manager with a focus on creation sound like a dream job? - Then we recommend the elective modules Native Advertising and Augmented, Mixed & Virtual Reality.

Community Manager

As a community manager, you are the head of the community that follows your company online. As such, you are responsible for building and maintaining that community. As part of customer relationship management, you moderate questions, concerns and problems that are posted in your community every day. You also analyse the behaviour of the members and ensure a pleasant user experience within your community. If you want to be the head of a community professionally, we recommend the elective modules Community Management and User Experience.

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Distance learning

For maximum flexibility and maximum success - study 100% online 

Complete your online studies in a completely self-determined way – whenever, wherever and however you want! You will benefit from innovative learning tools and direct exchange with professors, fellow students and coaches via a variety of networking platforms.

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