OPTIMALLY NETWORKED WITH YOUR EXPERTISE. STUDY SOCIAL MEDIA.
Do you know exactly what the terms swarm intelligence, fake news and influencer mean? Do you want to enlighten other people, to support them, or to influence them through creative concepts? In the Bachelor’s Programme in Social Media at IU University, you will get to know in more detail the different aspects of social media and you will learn to use and evaluate them specifically within the scope of internal or external corporate communications. For this purpose, you will acquire cross-sector expert knowledge to quickly react to digital trends. Depending on the specialisation, you will work as a social media expert or a community manager with focus on strategy or creativity.
The IU University course of study Social Media is constructed modularly and provides you with all necessary techniques and tools for the successful conception, design, and implementation of communicative measures in social media. You will learn the most important basic concepts in the fields of business economics and marketing as well as in sociology and methodological analysis. To enable you to optimally put your theoretical knowledge into praxis, the curriculum also includes numerous practical courses on editing of photo, sound, and video material. Based on this, you can further specialise during your course of study to acquire comprehensive expert knowledge in the fields of content marketing, social media management, or native advertising.
Information on accreditation and state approval can be found on the sub-page of the degree program.
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In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Why you should study at IU
- SALARY INCREASE up to 20%
- By studying at IU International University, you can expect up to 20% more salary in your future career.
- MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
- The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
- OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
- Start out in the professional world without compromises - no problem with a degree from us.
Social Media Manager with focus on strategy
As a social media manager with a focus on strategy, you analyse your target groups and draw up communication plans. You also identify relevant channels that fit your company’s communication strategy. You are responsible for monitoring the implemented social media measures and reporting central key figures. Does this sound like the job for you? Then we recommend the elective modules Customer Management and Acquisition as well as Big Data Analytics.
Social Media Manager with focus on creation
As a social media manager with focus on content creation, you are one of the creative minds in their company’s marketing team. You are responsible for creating texts and podcasts. Your produce high-quality photos and videos. You also integrate their social media measures into the general corporate design and ensure that multimedia storytelling is uniform. Does being a social media manager with a focus on creation sound like a dream job? - Then we recommend the elective modules Native Advertising and Augmented, Mixed & Virtual Reality.
As a community manager, you are the head of the community that follows your company online. As such, you are responsible for building and maintaining that community. As part of customer relationship management, you moderate questions, concerns and problems that are posted in your community every day. You also analyse the behaviour of the members and ensure a pleasant user experience within your community. If you want to be the head of a community professionally, we recommend the elective modules Community Management and User Experience.
- Introduction to media and communication sciences
- Social media marketing
- Online marketing
- Influencer marketing
- Image and video editing
- Social commerce
Our bachelor's degree programs are generally free admission programs. Precondition, in any case, is at least a university entrance qualification in the form of:
- A General qualification diploma or vocational technical diploma
- An entrance qualification for studies at universities of applied sciences
- A master craftsman's diploma
- Or advanced further training
- Or at least two years of vocational training plus at least three years of professional experience.
For detailed information and advice about possible exceptions, please refer to the corresponding subpage of the respective bachelor's degree program.
Have you already completed a vocational training, have you been working professionally for several years or have you been able to successfully complete your studies? Perfect! This is because you can then have certain prior credits and academic achievements specifically recognized to shorten your study time and reduce your tuition fees.
You can find out which of your previous degrees, certificates or professional experience and skills can be credited to you on the websites of the individual course of study or directly from the student advisor for the location you are interested in.
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The study that adapts to your life
For maximum freedom - study 100% flexible
You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Are you busy at work, do you have a family, want to travel or take care of other projects while you study? Go for it!
You can expect a variety of innovative tools for every type of learner, e.g. our smart IU Learn app, digital scripts, interactive books and learning videos. You can take your exams online 24/7.
Depending on your personal or professional situation, you are free to decide whether to take one course after the other or several in parallel.
If you need more time than planned, you can simply take a semester off or extend your studies by up to 12 months – completely free of charge!
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Popular degree programs
Marketing Management – provides the most important tools to successfully inspire customers for a product and make them loyal to a brand in the long term.
Media Design provides sound knowledge in all areas of media design, preparation and transmission of digital information.
Marketing - helps to better understand markets, identify customer needs and break through commercial thinking patterns.
What we have to offer
- study programmes to choose from, tailored to your needs
- companies educate with us as practice partners
- locations or study online worldwide
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