Titelbild für Infoseite “MBA - International Marketing”: Marketingmanagerin arbeitet am Laptop im Homeoffice
Master's degree
Titelbild für Infoseite “MBA - International Marketing”: Marketingmanagerin arbeitet am Laptop im Homeoffice
My market. My concept.

Master International Marketing (MBA)

You strengthen your brand. The MBA in International Marketing strengthens your position. 

# Distance learning

Language : English

Makes yourself a leader. Your MBA International Marketing.

Do you enjoy taking on leadership responsibility and move naturally on international platforms? Then the MBA programme in International Marketing at the IU International University of Applied Sciences will ensure that you master the entire repertoire of International and Strategic Marketing. Including self-marketing. Through the teaching of Modern Marketing Mechanisms and the development of sound scientific Know-how, you will later be able to Plan, Implement and Evaluate Innovative Marketing Measures. Ideal prerequisites for a career in classical or digital Marketing.

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

  • Prices in detail

Request study brochure

Your strategy. For an international career.

Your strategy makes your company strong. The MBA in International Marketing at IUBH will improve your career prospects.  

Frau diskutiert im Büro

Communication Manager

As a communication manager of a company, you are responsible for smooth internal and external communication and should increase the brand presence. Your tasks include the conception and implementation of PR strategies, management consulting, coaching and the execution of campaigns. You should have no problem dealing with crisis and extreme situations as well as change management.

Frau hält Präsentation vor Kollegen

Brand Manager

Mann und Frau zeigen auf Dokumente

Marketing Manager


Choose how you want to study International Marketing (MBA) at IU

Every person is unique. That's why we have developed study models that are optimally suited to every learning type and that consistently focus on your personal and professional goals. Whatever your everyday life looks like, with your MBA in International Marketing you always remain flexible and study 100% self-determined. In concrete terms, this means that at the IU International University of Applied Sciences, you alone decide what really matters in life and how individually you want to structure your Master's degree. 

Fernstudium an der IU Internationale Hochschule: Studentin in der Bibliothek

Distance Learning

For maximum freedom - study 100% flexible

You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.


The most important questions about studying International Marketing (MBA)


Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

We support you. Right from the start.

Together we will find the best solution for your career path.

Just give us a call*Available from Monday - Friday from 8 a.m. - 8 p.m., Saturday from 9 a.m. - 5 p.m.

+49 (0) 30 31198810

Why you should study International Marketing (MBA)

If you want to take your professional career as well as your professional knowledge to an international level, you might be better off studying for an MBA. In contrast to the classic Master's programme, the focus here is even more on teaching Business Management and Leadership skills. In this way, you can acquire special Know-how and deepen your existing specialised knowledge in a targeted way, regardless of the industry. Theoretically and practically, the IU Master's programme makes you an internationally sought-after specialist in your chosen field of Business. At the same time, you will benefit from excellent salary and career prospects. 

Your IU studies in International Marketing

In the English-language MBA programme in International Marketing at IU International University of Applied Sciences, you will learn what really matters when it comes to developing successful strategies, designing product and marketing concepts and coordinating sales processes. You will not only learn the necessary Business Administration basics in the areas of Performance Management, Global Brand Management and Sales and Pricing. You will also deepen your knowledge of Market Entry and Market Development Strategies. You deal with International Consumer Behaviour and Psychology and train your strategic and operational thinking. Your Soft Skills and Management Skills will also be further developed.  

A look into the future: what you'll do after graduation

Whether it's Marketing, Sales or Brand Building, successful Marketing strategies are indispensable for companies in all sectors if they want to reach their own target group. Accordingly, specialists with strong Leadership, Management and Sales skills are in demand everywhere, who can cover an increasingly broad range of tasks as experienced Marketing experts. After your International Marketing studies, you will open up optimal career prospects at home and abroad. Thanks to your excellent Management skills, you can hold your own in international competition as a Communication Manager, Brand Manager or Marketing Director. 

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“