MAKES YOURSELF A LEADER. YOUR MBA INTERNATIONAL MARKETING.
Do you enjoy taking on leadership responsibility and move naturally on international platforms? Then the MBA programme in International Marketing at the IU International University of Applied Sciences will ensure that you master the entire repertoire of International and Strategic Marketing. Including self-marketing. Through the teaching of Modern Marketing Mechanisms and the development of sound scientific Know-how, you will later be able to Plan, Implement and Evaluate Innovative Marketing Measures. Ideal prerequisites for a career in classical or digital Marketing.
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In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Choose how you want to study International Marketing (MBA) at IU
Every person is unique. That's why we have developed study models that are optimally suited to every learning type and that consistently focus on your personal and professional goals. Whatever your everyday life looks like, with your MBA in International Marketing you always remain flexible and study 100% self-determined. In concrete terms, this means that at the IU International University of Applied Sciences, you alone decide what really matters in life and how individually you want to structure your Master's degree.
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You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.More information Request info material now
* Information on accreditation and state approval can be found on the sub-page of the degree programme.
Why you should study International Marketing (MBA)
If you want to take your professional career as well as your professional knowledge to an international level, you might be better off studying for an MBA. In contrast to the classic Master's programme, the focus here is even more on teaching Business Management and Leadership skills. In this way, you can acquire special Know-how and deepen your existing specialised knowledge in a targeted way, regardless of the industry. Theoretically and practically, the IU Master's programme makes you an internationally sought-after specialist in your chosen field of Business. At the same time, you will benefit from excellent salary and career prospects.
Your IU studies in International Marketing
In the English-language MBA programme in International Marketing at IU International University of Applied Sciences, you will learn what really matters when it comes to developing successful strategies, designing product and marketing concepts and coordinating sales processes. You will not only learn the necessary Business Administration basics in the areas of Performance Management, Global Brand Management and Sales and Pricing. You will also deepen your knowledge of Market Entry and Market Development Strategies. You deal with International Consumer Behaviour and Psychology and train your strategic and operational thinking. Your Soft Skills and Management Skills will also be further developed.
A look into the future: what you'll do after graduation
Whether it's Marketing, Sales or Brand Building, successful Marketing strategies are indispensable for companies in all sectors if they want to reach their own target group. Accordingly, specialists with strong Leadership, Management and Sales skills are in demand everywhere, who can cover an increasingly broad range of tasks as experienced Marketing experts. After your International Marketing studies, you will open up optimal career prospects at home and abroad. Thanks to your excellent Management skills, you can hold your own in international competition as a Communication Manager, Brand Manager or Marketing Director.
The most important questions about studying International Marketing (MBA)
Do you want to organise your learning phases individually and study wherever you happen to be? No problem, because thanks to IU unique online study programme and the perfect mix of interactive learning tools and digital learning formats, you remain 100% independent at all times. Whether as a full-time model or part-time, your Master's programme is fully geared to you - without fixed lectures or fixed exam dates.
Whatever your personal everyday life and professional goals may look like, your Master's degree programme is fully geared to you. Accordingly, you can complete it either full-time or part-time. These offer you different durations of 18, 24 and 36 months, but are completely identical in terms of content. The tuition fees also vary so that you can easily finance your Master's programme. And if you need more time than planned, you can simply switch to another time model - free of charge, of course.
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