You strengthen your brand. The MBA in International Marketing strengthens your position.
Language: English.
Do you enjoy taking on leadership responsibility and move naturally on international platforms? Then the MBA programme in International Marketing at the IU International University of Applied Sciences will ensure that you master the entire repertoire of International and Strategic Marketing. Including self-marketing. Through the teaching of Modern Marketing Mechanisms and the development of sound scientific Know-how, you will later be able to Plan, Implement and Evaluate Innovative Marketing Measures. Ideal prerequisites for a career in classical or digital Marketing.
In our free and non-binding information material you will find out everything about:
Content of your studies
Admission and application
Prices in detail
Your strategy makes your company strong. The MBA in International Marketing at IUBH will improve your career prospects.
As a communication manager of a company, you are responsible for smooth internal and external communication and should increase the brand presence. Your tasks include the conception and implementation of PR strategies, management consulting, coaching and the execution of campaigns. You should have no problem dealing with crisis and extreme situations as well as change management.
As a brand manager, your job is to strategically develop, position and coordinate the brand or image of a company with the aim of ensuring that it has a high recognition value and stands out from other companies in the competition. Your tasks therefore include cross-product strategic planning by means of effective external communication. In this context as a brand manager, you design innovative, cross-channel media campaigns that are implemented, analysed and optimised nationally and internationally.
As a marketing manager, you are responsible for the development, planning and implementation of a company's marketing strategies. You continuously control and monitor all marketing activities and the achievement of the defined marketing goals. Through your strategic activities, you help shape the company and thus bear a high level of responsibility.
Every person is unique. That's why we have developed study models that are optimally suited to every learning type and that consistently focus on your personal and professional goals. Whatever your everyday life looks like, with your MBA in International Marketing you always remain flexible and study 100% self-determined. In concrete terms, this means that at the IU International University of Applied Sciences, you alone decide what really matters in life and how individually you want to structure your Master's degree.
For maximum freedom - study 100% flexible
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Are you ready for success?
Study 100% in English at IU’s campus in Cologne and learn through career-oriented, face-to-face teaching by experienced professors with strong industry backgrounds. Develop the skills you need for tomorrow’s careers.
Information on study content & electives
Information on career prospects
Information on financing options
Do you want to organise your learning phases individually and study wherever you happen to be? No problem, because thanks to IU unique online study programme and the perfect mix of interactive learning tools and digital learning formats, you remain 100% independent at all times. Whether as a full-time model or part-time, your Master's programme is fully geared to you - without fixed lectures or fixed exam dates.
Whatever your personal everyday life and professional goals may look like, your Master's degree programme is fully geared to you. Accordingly, you can complete it either full-time or part-time. These offer you different durations of 18, 24 and 36 months, but are completely identical in terms of content. The tuition fees also vary so that you can easily finance your Master's programme. And if you need more time than planned, you can simply switch to another time model - free of charge, of course.
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
If you want to take your professional career as well as your professional knowledge to an international level, you might be better off studying for an MBA. In contrast to the classic Master's programme, the focus here is even more on teaching Business Management and Leadership skills. In this way, you can acquire special Know-how and deepen your existing specialised knowledge in a targeted way, regardless of the industry. Theoretically and practically, the IU Master's programme makes you an internationally sought-after specialist in your chosen field of Business. At the same time, you will benefit from excellent salary and career prospects.
In the English-language MBA programme in International Marketing at IU International University of Applied Sciences, you will learn what really matters when it comes to developing successful strategies, designing product and marketing concepts and coordinating sales processes. You will not only learn the necessary Business Administration basics in the areas of Performance Management, Global Brand Management and Sales and Pricing. You will also deepen your knowledge of Market Entry and Market Development Strategies. You deal with International Consumer Behaviour and Psychology and train your strategic and operational thinking. Your Soft Skills and Management Skills will also be further developed.
Whether it's Marketing, Sales or Brand Building, successful Marketing strategies are indispensable for companies in all sectors if they want to reach their own target group. Accordingly, specialists with strong Leadership, Management and Sales skills are in demand everywhere, who can cover an increasingly broad range of tasks as experienced Marketing experts. After your International Marketing studies, you will open up optimal career prospects at home and abroad. Thanks to your excellent Management skills, you can hold your own in international competition as a Communication Manager, Brand Manager or Marketing Director.
