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Distance LearningBachelor
Betriebswirtschaftslehre (B.A.)
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Start your online study programme in Business Administration today
In your distance learning bachelor’ programme "Betriebswirtschaftslehre (BWL)"*, you will be trained in strategic thinking and develop important leadership skills. Additionally, you can choose from various Bachelor programmes with 180 ECTS credits:
Learn all the necessary basics in the programme "Betriebswirtschaftslehre".
Focus particularly on the purchasing experience of customers in the programme "BWL & Customer Experience Management".
Prepare for leadership positions in the programme "BWL & Führung".
Discover the opportunities of digital transformation in the programme "Digitale Betriebswirtschaftslehre".
You have a variety of career options depending on your programme, such as marketing manager, customer experience manager, or digital transformation manager.
Summary
Your study programme summed up
Study programme & degree
B.A., 180 ECTS credits
Language: de
Full-time or part-time, 100% flexible
Starting date
Start today with Comfort Start – or start any time on your preferred date
Study duration & extension
36, 48, 72 months, depending on model Extension possible free of charge
Locations
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant Syntea, exams online or at nearest examination centre
Study fees
Starting at 249€/month, depending on model
Current discount campaign
Recognition & Admission
All details on recognition and admission can be found directly on the page of your desired study programme.
Start today: try us out for 1 month
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Study Programs
Your study programmes in Business Administration
In addition, we offer three specialisation options for the bachelor's programme in Business Administration.
Your advantage: Your degree prepares you for current challenges on the market and helps you start out professionally in the career of your choice.
Study Content
Your electives in the area of Business Administration
Design a customer journey, develop a cross-medial marketing strategy or found a business: depending on your programme, you get to develop practical skills in various projects. Electives allow you to focus on areas of interest. In the study programme in Business Administration, your options include International HR and Leadership or “Digitale Produktentwicklung”. In Business Management & Customer Experience Management, you can select modules such as “Medienpsychologie” or “Internationale Medienwirtschaft”. In Business Management & Leadership, you can choose modules like “Personal- und Betriebspsychologie” or “Personal und Digital Skills”. And finally, in Digital Business Management, you have options such as Growth Hacking Trends or “Digitale Transformation”.
| Module | ECTS credits |
|---|---|
| Betriebswirtschaftslehre | 5 |
| Einführung in das wissenschaftliche Arbeiten für Wirtschaft, Management und Kommunikation | 5 |
| Managerial Economics | 5 |
| Wirtschaftsmathematik | 5 |
| Projekt: Agiles Projektmanagement | 5 |
| Wahlpflichtmodul D | 5 |
| Module | ECTS credits |
|---|---|
| Marketing | 5 |
| Buchführung und Bilanzierung | 5 |
| Steuerlehre | 5 |
| Statistik | 5 |
| Projekt: Corporate Social Responsibility | 5 |
| Wahlpflichtmodul D | 5 |
| Module | ECTS credits |
|---|---|
| Kosten- und Leistungsrechnung | 5 |
| Recht | 5 |
| Leadership 4.0 | 5 |
| Grundlagen im Management | 5 |
| Projekt: Wirtschaftspolitik | 5 |
| Wahlpflichtmodul D | 5 |
| Module | ECTS credits |
|---|---|
| Investition und Finanzierung | 5 |
| Unternehmensplanung und -kontrolle | 5 |
| Seminar: Aktuelle Themen der Betriebswirtschaftslehre | 5 |
| Personal und Unternehmensführung | 5 |
| Projekt: Unternehmensgründung | 5 |
| Wahlpflichtmodul D | 5 |
| Module | ECTS credits |
|---|---|
| Projekt: Digitale Business-Modelle | 5 |
| Wahlpflichtmodul A | 10 |
| Wahlpflichtmodul B | 10 |
| Wahlpflichtmodul D | 5 |
| Module | ECTS credits |
|---|---|
| Projekt: Megatrends im Unternehmenskontext | 5 |
| Wahlpflichtmodul C | 10 |
| Wahlpflichtmodul D | 5 |
| Bachelorarbeit | 10 |
| Module | ECTS credits |
|---|---|
| Wahlpflichtmodul A (es sind 10 ECTS Punkte zu wählen) | |
| Controlling | 5 |
| Digital Finance und Controlling | 5 |
| Aktuelle Themen im Sozialmanagement | 5 |
| Einführung in die Soziale Arbeit | 5 |
| Transport, Umschlag und Lagerung | 5 |
| Supply Chain Management | 5 |
| Grundlagen Handelsmanagement | 5 |
| Internationale Marktforschung | 5 |
| Interkulturelles Management | 5 |
| Internationale Marktforschung | 5 |
| Einführung in das Pflegemanagement | 5 |
| Einführung in die Gesundheitsökonomie | 5 |
| Nachhaltigkeits- und Qualitätsmanagement | 5 |
| Nachhaltige Technologien | 5 |
| Digital Future Commerce | 5 |
| Digital HR | 5 |
| Projektmanagement | 5 |
| Programmmanagement und Projektcontrolling | 5 |
| Gesprächsführung und Verhandlungstechniken | 5 |
| Projekt: Organisationsentwicklung | 5 |
| Abgabenordnung und Erbschaftssteuer | 5 |
| Körperschaft -und Gewerbesteuer | 5 |
| Personalmarketing und -entwicklung | 5 |
| Digital HR | 5 |
| Onlinemarketing | 5 |
| Social-Media-Marketing | 5 |
| Digital Future Industry | 5 |
| Produktentwicklung 4.0 | 5 |
| Banken und Versicherungen | 5 |
| Projekt: Banken und Versicherungen | 5 |
| Grundlagen der IT- und ERP-Systeme | 5 |
| Data Analytics und Big Data | 5 |
| Business Intelligence | 5 |
| Artificial Intelligence | 5 |
| Projekt: Artificial Intelligence | 5 |
| Financial Services Management I | 5 |
| Fremdsprache Englisch | 5 |
| Einkauf, Beschaffung und Distribution | 5 |
| Corporate Finance | 5 |
| Kollaboratives Arbeiten | 5 |
| Projekt: Interkulturelle Herausforderungen im International Business | 5 |
| Wahlpflichtmodul B (es sind 10 ECTS Punkte zu wählen) | |
| Governance, Compliance und Risikomanagement | 5 |
| Projekt: Unternehmensbewertung | 5 |
| Sozialpsychologie | 5 |
| Sozialrecht | 5 |
| Green und Social Logistics | 5 |
| Seminar: Aktuelle Themen des Logistikmanagements | 5 |
| E-Commerce I | 5 |
| Supply Chain Management | 5 |
| Globale Unternehmen und Globalisierung | 5 |
| Internationales Personalmanagement | 5 |
| Qualitätsmanagement in der Pflege | 5 |
| Rahmenbedingungen des Gesundheitsmarktes | 5 |
| Green und Social Logistics | 5 |
| Nachhaltigkeit aus Konsumentenperspektive | 5 |
| Innovation im Digital Environment | 5 |
| Projekt: Marketing Analytics | 5 |
| Projekt: Neue Formen der Zusammenarbeit | 5 |
| Projekt: Projektsimulation | 5 |
| Wirtschaftspsychologie | 5 |
| Advanced Leadership I | 5 |
| Projekt: Einkommensteuer | 5 |
| Seminar: Verkehrssteuern | 5 |
| Projekt: New Work | 5 |
| Internationales Personalmanagement | 5 |
| Digital and Mobile Campaigns | 5 |
| Projekt: Marketing Analytics | 5 |
| Fertigungsverfahren Industrie 4.0 | 5 |
| Digitalisierung in der Produktion | 5 |
| Corporate Finance | 5 |
| Finanzmanagement | 5 |
| Grundlagen des Datenschutzes und der IT-Sicherheit für nicht-technische Studiengänge | 5 |
| Advanced Data Analysis | 5 |
| Projekt: Business Intelligence | 5 |
| Einführung in Data Science | 5 |
| Einführung in die Programmierung mit Python | 5 |
| Projekt: Objektorientierte und funktionale Programmierung mit Python | 5 |
| Einkauf, Beschaffung und Distribution | 5 |
| Business Consulting I | 5 |
| Business Consulting II | 5 |
| Fremdsprache Englisch | 5 |
| Projektmanagement | 5 |
| Kollaboratives Arbeiten | 5 |
| Projekt: Generative KI im Unternehmenskontext | 5 |
| Projekt: Internationales Management | 5 |
| Wahlpflichtmodul C (es sind 10 ECTS Punkte zu wählen) | |
| International Accounting | 5 |
| Konzernrechnungswesen | 5 |
| Sozialmanagement | 5 |
| Sozialwirtschaft und Sozialökonomie | 5 |
| Logistics Operations Management | 5 |
| Entwurf und Planung logistischer Systeme | 5 |
| Customer Relationship Management | 5 |
| Internationale Handelsstrategien | 5 |
| Internationales Vertragsmanagement | 5 |
| Internationale Handelsstrategien | 5 |
| Pflegecontrolling | 5 |
| Handlungsansätze im Pflegemarkt | 5 |
| Seminar Nachhaltiges Management | 5 |
| Circular Economy | 5 |
| Webshop und Plattformen | 5 |
| Digital Finance und Controlling | 5 |
| Projekt: Design Thinking | 5 |
| Spezialaspekte des Projektmanagements | 5 |
| Projekt: Agile Transformation in Organisationen | 5 |
| Unternehmensplanspiel | 5 |
| Internationales Steuerrecht | 5 |
| Konzernrechnungswesen | 5 |
| Personalcontrolling und Payroll | 5 |
| Personalpsychologie | 5 |
| Customer Relationship Management | 5 |
| Projekt: Cross Media Marketing | 5 |
| Grundlagen der industriellen Softwaretechnik | 5 |
| Seminar: Aktuelle Themen der Industriebetriebslehre | 5 |
| Seminar: Nachhaltiges Management | 5 |
| Nachhaltigkeit und Innovation im Finanzwesen | 5 |
| Betriebssysteme, Rechnernetze und verteilte Systeme | 5 |
| Qualitätssicherung im Softwareprozess | 5 |
| Einführung in die Programmierung mit Python | 5 |
| Advanced Data Analysis | 5 |
| Cloud Computing | 5 |
| Projekt: KI-Exzellenz mit kreativen Prompt-Techniken | 5 |
| Fremdsprache Italienisch | 5 |
| Fremdsprache Französisch | 5 |
| Fremdsprache Spanisch | 5 |
| Fremdsprache Englisch | 5 |
| Project: Salesforce Fundamentals | 5 |
| Project: CRM with Salesforce Service Cloud | 5 |
| Angewandter Vertrieb I | 5 |
| Angewandter Vertrieb II | 5 |
| Personalwesen Spezialisierung I | 5 |
| Personalwesen Spezialisierung II | 5 |
| Persönlicher Karriereplan | 5 |
| Persönlicher Elevator Pitch | 5 |
| Project: Dynamics 365 Business Central - Financial Company Setup | 5 |
| Project: Dynamics 365 Business Central - Business Processes with Focus on Sales and Distribution | 5 |
| Project: SAP S/4HANA - Financial Company Setup incl. Human Capital Management | 5 |
| Project: SAP S/4HANA - Business Processes | 5 |
| Financial Services Management I | 5 |
| Einkauf, Beschaffung und Distribution | 5 |
| Corporate Finance | 5 |
| Projektmanagement | 5 |
| Lebenslanges und digitales Lernen: Kompetenzen und Praktiken | 5 |
| Green Branding & Marketing: Strategien, Herausforderungen und Praktiken | 5 |
| Biodiversität: Herausforderungen, Handlungsfelder und Lösungsansätze | 5 |
| Klimawandel: Herausforderungen, Handlungsfelder und Lösungsansätze | 5 |
| Self-Leadership: Kompetenzen und Praktiken | 5 |
| Büromanagement: Einführung | 5 |
| Büromanagement: Vertiefung | 5 |
| Kollaboratives Arbeiten | 5 |
| Project: Process Innovation with Copilot | 5 |
| Studium Generale I | 5 |
| Studium Generale II | 5 |
| Projekt: Sustainable Finance | 5 |
| Wahlpflichtmodul D - wenn Du Dich für das Praktikum entscheidest: | |
| Praktikum: Wirtschaft & Management | 30 |
| Wahlpflichtmodul D - wenn Du Dich für die sechs Module entscheidest: | |
| Interaktion und Kommunikation in Organisationen | 5 |
| Interkulturelle und ethische Handlungskompetenzen | 5 |
| Personal Skills | 5 |
| Kollaboratives Arbeiten | 5 |
| Projekt: Public Speaking | 5 |
| Konfliktmanagement und Mediation | 5 |
We are here for you
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Start today: try us out for 1 month
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Study flexible
Study flexible
anytime and anywhere with 24/7 online exams, full- or part-time.
Learn innovatively
Learn innovatively
on your digital campus with your own AI study assistant and multimedia tools.
State-recognized
State-recognized
Benefit from an accredited degree with excellent career prospects.
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Career
Your professional future
Executive assistant
As an executive assistant, you actively accompany central development processes in the company. You support management with strategic questions and take care of preparation and follow-up of meetings and conferences. You are also responsible for creating analyses and decision templates. The implementation, controlling and analysis of projects also fall within your remit. In addition, you organise appointments and travel, clarify personnel questions and help out your supervisor in daily business.
Customer Experience Manager
Customers should love shopping with you. What are the factors that impact their experience? As a customer experience manager, you find out by analysing the customer journey as well as the potential and needs of your target group.
Team lead IT & Tech
Technically well prepared: As a team lead in IT & tech, you supply employees with the necessary hardware, optimise company software and maintain the intranet. You are responsible for IT hard- and software equipment. You even work with customers, to whom you offer tech support.
Digital Transformation Manager
The future is your responsibility. To make sure your company can flourish, you keep an eye on the latest trends in digitisation. Your clever strategies ensure all departments are working towards the same goal – using the latest tools.
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