What you get for free
Information on study content & electives
Information on career prospects
Information on financing options
Distance LearningBachelor
Betriebswirtschaftslehre und Customer Experience Management (B.A.)*
*Translated: Business Administration and Customer Experience Management.
180 ECTS credits. Language: Only available in German.
180 ECTS credits. Language: Only available in German.
Duration:6 semesters・180 ECTSDepending on model
Accreditation:state-approvedZFU: 1147022c
Start your studies. Get your discount. Shape your future.
Apply with ZIEL26 by July 30th & secure €1,444 discount + iPad.
Start your studies. Get your discount. Shape your future.
Apply by July 30th and use the code ZIEL26 to get a €1,444 discount and a free iPad.
Start your online study programme Business Administration and Customer Experience Management today
Meet your customers where they are: digitisation makes it possible. And it needs experts like you to translate knowledge from data about customer behaviour into action. Experts who tell stories that appeal to consumers. Who make a company successful not by selling products, but by fulfilling dreams.
Your online study programme in Business Administration and Customer Experience Management teaches you the necessary basics to develop your company’s strategy around the needs of your target group. As a Customer Success or Customer Journey Manager, you make use of your knowledge and can grow to be a Chief Experience Officer.
Study flexible
Study flexible
anytime and anywhere with 24/7 online exams, full- or part-time.
Learn innovatively
Learn innovatively
on your digital campus with your own AI study assistant and multimedia tools.
State-recognized
State-recognized
Benefit from an accredited degree with excellent career prospects.
Summary
Your study programme summed up
Study programme & degree
B.A., 180 ECTS credits
Language: de
Full-time or part-time, 100% flexible
Starting date
Start today with Comfort Start – or start any time on your preferred date
Study duration & extension
36, 48, 72 months, depending on model Extension possible free of charge
Locations
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant Syntea, exams online or at nearest examination centre
Study fees
Starting at 249€/month, depending on model
Current discount campaign
Recognition & Approval
Study program is state-approved, accredited & internationally renowned, 180 ECTS - DE: AR-Siegel, ZFU: 1147022c
Start today: try us out for 1 month
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Elective Module: Salesforce Platform Management
Salesforce is the world's most-used software solution for Customer Relationship Management (CRM). The tool stands out because it offers very many functions and integrates the latest technologies. As the elective module is conducted in cooperation with Salesforce, you will also be prepared for certifications as part of the module.
Fees
Study model and prices for the online Bachelor's study programme in Betriebswirtschaftslehre und Customer Experience Management
Only until 30.07.2026
Full-Time
Duration 36 Months
Perfect for students who want to hit the ground running and shorten the period of study by increasing their studying pace.
€399
€379 /mtl.Apply by July 30th and use the code ZIEL26 to get €1,444 discount and a free iPad.
Only until 30.07.2026
Part-Time I
Duration 48 Months
Excellent for talented all-rounders who want to give their studies everything they’ve got while holding down a job and keeping down their monthly costs at the same time.
€344
€329 /mtl.Apply by July 30th and use the code ZIEL26 to get €1,444 discount and a free iPad.
Only until 30.07.2026
Part-Time II
Duration 72 Months
Ideal for students who would like to take their time completing their course on top of their job and everyday life and keep down the monthly costs of their studies.
€259
€249 /mtl.Apply by July 30th and use the code ZIEL26 to get €1,444 discount and a free iPad.
All our study programmes include the following services
Begin today with Comfort Start – or start any time on your preferred date
Free trial month*
Optional semester abroad
Access to MS Office
Opportunities to exchange with teachers and fellow students
Online library with 60,000 E-books and access to Statista
Eduroam internet access at over 20,000 locations worldwide
Study and career coaching
Access to over 14,000 courses and 1,800 video tutorials via LinkedIn Learning
Holiday semesters and free extension for up to 12 months
*The fees for this period only apply if you continue your studies with us.
We are here for you
Do you need help with your decision? Your personal study advisor is happy to help you!
Recognition
Recognition of previous achievements
Do you have vocational training or further education, work experience, or have you already studied? We are happy to assess — even before you apply for your distance learning programme — whether and to what extent we can recognise your prior learning: no obligation and 100% online. Simply complete our online recognition form.
Reduce your study duration: Skip individual modules or entire semesters!
Save on tuition fees: For every recognised ECTS point, you save 30 euros.
Your Experience
Training
Further Education
🤔 Can't find your qualification? No worries! Our form helps you get other qualifications recognised.
How you benefit:
Up to
,- €
Up to- ECTSSaved
Up to- HoursSaved
🤔 Can't find your qualification? No worries! Our form helps you get other qualifications recognised.
Need help with your recognition application? Our recognition guide brings together all the key information you need.
If you want to take full advantage of our recognition process, make sure to submit your application before the end of your trial month. To reduce your study duration, you can submit your prior learning recognition application at any time — including during your studies. However, a fee reduction can no longer be granted after the trial month has ended.
Admission requirements
Admission requirements
We make it possible: At IU International University of Applied Sciences you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
With vocational or high school diploma With a general university entrance qualification (high school diploma) or an entrance qualification for universities of applied sciences (vocational diploma: academic and practical part), you can enter our Bachelor's study programme* directly.
Graduates from Waldorf schools and vocational colleges in Baden-Württemberg must have their entrance qualification for universities of applied sciences confirmed by the relevant authority in order to be able to study in another federal state. This also applies if you want to study in a federal state other than Thuringia. Additional achievements may be required. Our student advisory team will answer any questions about this.
* For applicants with international school diplomas (e.g. IB-Diploma) or degrees earned abroad, the institution conducts an equivalence test (according to Anabin).
You can also study at IU International University of Applied Sciences (IU) without a high school diploma. To do so, you simply need:
A master craftsman's certificate or
Advanced professional training (e.g. as an IHK business administrator) or
At least two years of recognized vocational training in Germany, followed by at least 3 years of professional experience (full-time)*: Depending on the focus of your training and professional activity and what you want to study, you can start directly with a trial phase or prove your aptness in other ways.
*If you have completed your vocational training and professional experience within Europe, but outside of Germany, the university will carry out an equivalency assessment. EU qualifications can be accepted as equivalent if your vocational qualification is comparable to a German vocational qualification at level DQR 4.
We require proof of your German language skills from prospective foreign students for the German language study programme. You can prove this to us as follows:
TestDaF (TND3, min. 3 points in all sections, level B2)
DSH (DSH1, level B2)
Telc (Telc B2, level B2)
ÖSD (ÖSD B2, level B2)
Please note: The proof must be submitted before the start of the study programme and must not be older than five years as a rule.
Start today: try us out for 1 month
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Request free study brochure
You might also be interested in
Awards, accreditations and certifications
