Titelbild für Infoseite “Master General Management”: Manager schüttelt Hand mit Kunden
Master's degree
Titelbild für Infoseite “Master General Management”: Manager schüttelt Hand mit Kunden
On my responsibility.

Master General Management (M.A.)

General Management is the ideal training for complex challenges in all fields of management that arise from new forms of work and digitisation. 

#Distance learning

Language : German

Your career grows. With your General Management studies.

Business Administration is exactly your area of expertise and after your Bachelor's degree you want to strive for something higher? With a Master's degree in General Management, you'll be able to pull the strings and not get lost in the minutiae of individual sub-departments. You’ll coordinate the excellent preliminary work of your employees, solve conflicts and always keep an eye on the big picture. Whether as part of the management, HR department, management consultancy or sales management, the success of a company will always be your success too.  

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

  • Prices in detail

Request study brochure

Your career opportunities. Future-oriented.

Your studies in General Management are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills.  

Geschäftsfrauen diskutieren in Café


As a business consultant, you advise different companies. The subject of the consulting might be, for example, general management of the company, internationalisation of projects, or how to deal with a change process. You must adapt your basic consulting concept to the expectations and tasks of your respective customers, without neglecting the goals of your employer, the consulting company. 

Frau hält Vortrag vor ihren Kollegen


Mann und Frau sehen sich Ergebnisse an



Choose how you want to study General Management at IU

Do you want maximum self-determination in your studies and want to complete your Master's degree as flexibly as possible so that it fits perfectly with you and your current life situation? Then distance learning at IU International University of Applied Sciences offers you a lot of freedom and optimal conditions. In addition to various time models, you can also take advantage of an innovative mix of virtual campus, digital learning tools and an extensive online community. 

Fernstudium an der IU Internationale Hochschule: Studentin in der Bibliothek

Distance Learning

For maximum freedom - study 100% flexible

You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.


The most important questions about studying General Management


Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

We support you. Right from the start.

Together we will find the best solution for your career path.

Just give us a call
*Available from Monday - Friday from 8 a.m. - 8 p.m., Saturday from 9 a.m. - 5 p.m.

+49 (0) 30 31198810

Why you should study General Management

In many companies, a highly qualified and internationally recognised Master's degree is still considered a basic requirement for taking on responsible management tasks. So if you want to make a career in senior management, you can hardly avoid a Master's degree. This is because, unlike Bachelor's students, you will have in-depth knowledge and special skills in a field of your choice. This difference is particularly noticeable when starting a career and when being offered positions at management level. This way, you will not only stand out from the crowd with your expertise, but also benefit from an above-average starting salary and excellent career opportunities

This is what your Master’s degree in General Management at IU looks like

With the Master's degree in General Management at IU International University of Applied Sciences, you will deepen your existing business knowledge with the profound know-how of a manager. In this way, you will acquire irreplaceable knowledge to be able to control business processes. In addition, you will gain valuable expertise in a wide variety of areas such as leadership, business ethics, corporate governance, marketing and corporate finance. This will give you a comprehensive insight into various disciplines and allow you to find out more quickly where exactly your individual talents and personal preferences lie. 

A look into the future: what you will be able to do after graduating

After completing your Master's degree in General Management, you’ll be able to decide for yourself in which area of the company you want to pursue a career later on. With a Master's degree, you will be irreplaceable for your company and your employees. In general, all doors will be open to you if, for example, you want to strategically and tactically achieve the specified profit, turnover and marketing goals as a sales manager or take responsibility for your entire company as a managing director. Alternatively, you’ll also be able to take on the role of a management consultant to support general management from the outside and actively accompany change processes.

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“