Titelbild für Infoseite “Bachelor Produktmanagement”: Produktmanagerin in Konferenzraum
Bachelor's degree
Titelbild für Infoseite “Bachelor Produktmanagement”: Produktmanagerin in Konferenzraum
I discover markets.

Bachelor Produktmanagement* (B.A.)

*Translated: Product Management. Only available in German

Agility is the key! As Bachelor of Product Management, you are agile mentally - and in the way you work. For innovative, successful products.

#Distance learning

Language : German

Your knowledge for successful Product Management studies.

The great challenge for all successful companies: develop and market products that are consistently aligned with the market and the clientele. Your Bachelor's degree in Product Management at the IU International University of Applied Sciences makes you an important interface between marketing and the development department. As a product manager, you are responsible for the entire product life cycle - from the initial market analysis to the relaunch and discontinuation of a product.  

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

  • Prices in detail

Request study brochure

Your career: Developing.

With your degree in Product Management, you are a generalist - and a specialist at the same time. Because you can establish yourself in different disciplines based on your specialisations and develop yourself accordingly. You can become, for example: 


As a product manager, you are responsible for planning, managing and controlling marketing strategies for individual products and services or entire product lines. You deal with digital technologies and trends, develop individual solutions and expand product portfolios in line with demand.




Choose how you want to study Product Management at IU

You can complete your Bachelor's degree in Product Management at IU by distance learning. Here you can find out how your studies at IU work and what your advantages are in the distance learning study model.  

Fernstudium an der IU Internationale Hochschule: Studentin in der Bibliothek

Distance Learning

For maximum freedom - study 100% flexible

You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.


The most important questions about studying Product Management


Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

We support you. Right from the start.

Together we will find the best solution for your career path.

Just give us a call
*Available from Monday - Friday from 8 a.m. - 8 p.m., Saturday from 9 a.m. - 5 p.m.

+49 (0) 30 31198810

Why you should study Product Management

Product managers live in a constant process of improvement. To do this, they analyse markets and data and push already established products or solutions further. This is an exciting professional field in which new challenges await you every day. Products are the centre of attention in many industries. That's why your degree qualifies you for new, diverse and interesting career opportunities.  

And that's not all. Studying Product Management at IU should be fun for you. You simply decide for yourself how and at what pace you want to learn. May we introduce: lifelong learning, the way you like it. 

Your IU studies in Product Management

The Bachelor's degree programme in Product Management first teaches you the most important business basics and solid marketing knowledge. You will understand how to manage digital business models and today's product life cycle accordingly. The central topic: agility. The methods required for this are taught to you in concrete product and practice-related projects: from design thinking and market research to product development.  

And you can also develop further during your studies. By choosing from six innovative subject areas. For example, Customer Centricity, Sales & E-Commerce, Innovation & Entrepreneurship. Do you want to know more? You're welcome! You can deepen your knowledge on topics such as User Interfaces, User Experiences, Big Data, Category Management - and much, much more. 

A look into the future: What you'll do after graduation

With your Bachelor's degree in Product Management, you'll be a generalist - and a specialist at the same time. Because of your specialisation, you can establish yourself in different disciplines and develop yourself accordingly. Wherever products and services are developed and marketed, you will have excellent career prospects. This includes numerous industries

The area in which you start and continue your career is up to you. With your Bachelor's degree in Product Design, you have good job prospects and opportunities for advancement. 

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“