Bachelor Produktmanagement (B.A.)

I DISCOVER MARKETS.

Agility is the key! As a Bachelor of Product Management, you are agile mentally - and in the way you work. For innovative, successful products. 

Distance learning

Language : German

Bachelorstudium

YOUR KNOWLEDGE FOR SUCCESSFUL PRODUCT MANAGEMENT STUDIES.

The great challenge for all successful companies: develop and market products that are consistently aligned with the market and the clientele. Your Bachelor's degree in Product Management at the IU International University of Applied Sciences makes you an important interface between marketing and the development department. As a product manager, you are responsible for the entire product life cycle - from the initial market analysis to the relaunch and discontinuation of a product.  

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In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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Career

YOUR CAREER: DEVELOPING.

With your degree in Product Management, you are a generalist - and a specialist at the same time. Because you can establish yourself in different disciplines based on your specialisations and develop yourself accordingly. You can become, for example: 

Choose how you want to study Product Management at IU

You can complete your Bachelor's degree in Product Management at IU by distance learning. Here you can find out how your studies at IU work and what your advantages are in the distance learning study model.  

Learn everything about your

Request your information material now without obligation!

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Distance learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

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Degree
Bachelor of Arts
State-recognised & award-winning*
German
Admission requirements
With and without Abitur (A-Levels)
No NC (admissions restrictions) or waiting semester
Advantages of the study format
Flexible learning on the online campus - whenever and wherever you want
Innovative study app IU Learn and online campus
Possibility to study alongside your job thanks to 100% online teaching
Personal support from study advisors, teachers, study coaches and career coaches
Take your online exams 24/7 from the comfort of your own home
Campus
Virtual campus – 100 % online
Time model
Start your studies at any time
Full Time – 36 months
Part Time I – 48 months
Part Time II – 72 months
Study online

* Information on accreditation and state approval can be found on the sub-page of the degree programme.

Why you should study Product Management  

Product managers live in a constant process of improvement. To do this, they analyse markets and data and push already established products or solutions further. This is an exciting professional field in which new challenges await you every day. Products are the centre of attention in many industries. That's why your degree qualifies you for new, diverse and interesting career opportunities.  

And that's not all. Studying Product Management at IU should be fun for you. You simply decide for yourself how and at what pace you want to learn. May we introduce: lifelong learning, the way you like it. 

 

Your IU studies in Product Management 

The Bachelor's degree programme in Product Management first teaches you the most important business basics and solid marketing knowledge. You will understand how to manage digital business models and today's product life cycle accordingly. The central topic: agility. The methods required for this are taught to you in concrete product and practice-related projects: from design thinking and market research to product development.  

And you can also develop further during your studies. By choosing from six innovative subject areas. For example, Customer Centricity, Sales & E-Commerce, Innovation & Entrepreneurship. Do you want to know more? You're welcome! You can deepen your knowledge on topics such as User Interfaces, User Experiences, Big Data, Category Management - and much, much more. 

 

A look into the future: what you'll do after graduation  

With your Bachelor's degree in Product Management, you'll be a generalist - and a specialist at the same time. Because of your specialisation, you can establish yourself in different disciplines and develop yourself accordingly. Wherever products and services are developed and marketed, you will have excellent career prospects. This includes numerous industries

The area in which you start and continue your career is up to you. With your Bachelor's degree in Product Design, you have good job prospects and opportunities for advancement. 

The most important questions about studying Product Management

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications

Staatlich Anerkannte Hochschule ZFU