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Bachelor Produktmanagement (B.A.)

Agility is the key! As a Bachelor of Product Management, you are agile mentally - and in the way you work. For innovative, successful products. 

Distance learning

Language : German

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YOUR KNOWLEDGE FOR SUCCESSFUL PRODUCT MANAGEMENT STUDIES.

The great challenge for all successful companies: Products that are consistently geared towards the market and the customer. Your bachelor's degree in Product Management makes you an important interface between marketing and the development department. As a product manager, you are responsible for the entire product life cycle - from the first market analysis to the relaunch and discontinuation of a product. What do you need for this? A lot of interdisciplinary skills and management competencies. But above all, an innovative mindset. 

 Product managers live in a constant process of improvement. To do this, they analyse markets and data, and push established products or solutions further. The bachelor's degree programme in Product Management first teaches you the most important business basics and provides you with solid marketing knowledge. You will understand how to manage digital business models and today's product life cycle accordingly. The key topic: Agility. The methods required for this are taught in concrete projects in a product and practice related manner: From design thinking and market research to actual product development. And you can also develop further during your studies. You can choose from six innovative subject areas. For example, customer centricity, sales & e-commerce, innovation & entrepreneurship. You want to know more? You are welcome to! You can deepen your knowledge on topics such as user interfaces, user experiences, big data, category management - and much more. 

Information on accreditation and state approval can be found on the sub-page of the degree program.

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Why you should study at IU

SALARY INCREASE up to 20%
By studying at IU International University, you can expect up to 20% more salary in your future career.
MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
Start out in the professional world without compromises - no problem with a degree from us.

YOUR CAREER: DEVELOPING.

With your degree in Product Management, you are a generalist - and a specialist at the same time. Because you can establish yourself in different disciplines based on your specialisations and develop yourself accordingly. You can become, for example: 

PRODUCT MANAGER

As a product manager, you are responsible for planning, managing and controlling marketing strategies for individual products and services or entire product lines. You deal with digital technologies and trends, develop individual solutions and expand product portfolios in line with demand.

INNOVATION MANAGER

As an innovation manager, you can work in the marketing or innovation department of a company, use your know-how within a specially convened innovation team, or work in the area of business development. Your task is to manage innovation projects, coordinate departments and teams, test new ideas for their marketability and lead them to market readiness if they have high potential.

PRODUCT CATEGORY MANAGER IN ONLINE COMMERCE

As a product category manager, you are the expert for one or more product categories in online retail. Your task is to look after the products strategically and operationally, to search for new products or to actively help develop them. You also manage marketing campaigns for your product category in webshops and on online platforms.

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Distance learning

For maximum flexibility and maximum success - study 100% online 

Complete your online studies in a completely self-determined way – whenever, wherever and however you want! You will benefit from innovative learning tools and direct exchange with professors, fellow students and coaches via a variety of networking platforms.

What we have to offer

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