YOUR KNOWLEDGE FOR SUCCESSFUL PRODUCT MANAGEMENT STUDIES.
The great challenge for all successful companies: Products that are consistently geared towards the market and the customer. Your bachelor's degree in Product Management makes you an important interface between marketing and the development department. As a product manager, you are responsible for the entire product life cycle - from the first market analysis to the relaunch and discontinuation of a product. What do you need for this? A lot of interdisciplinary skills and management competencies. But above all, an innovative mindset.
Product managers live in a constant process of improvement. To do this, they analyse markets and data, and push established products or solutions further. The bachelor's degree programme in Product Management first teaches you the most important business basics and provides you with solid marketing knowledge. You will understand how to manage digital business models and today's product life cycle accordingly. The key topic: Agility. The methods required for this are taught in concrete projects in a product and practice related manner: From design thinking and market research to actual product development. And you can also develop further during your studies. You can choose from six innovative subject areas. For example, customer centricity, sales & e-commerce, innovation & entrepreneurship. You want to know more? You are welcome to! You can deepen your knowledge on topics such as user interfaces, user experiences, big data, category management - and much more.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Why you should study at IU
- SALARY INCREASE up to 20%
- By studying at IU International University, you can expect up to 20% more salary in your future career.
- MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
- The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
- OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
- Start out in the professional world without compromises - no problem with a degree from us.
As a product manager, you are responsible for planning, managing and controlling marketing strategies for individual products and services or entire product lines. You deal with digital technologies and trends, develop individual solutions and expand product portfolios in line with demand.
As an innovation manager, you can work in the marketing or innovation department of a company, use your know-how within a specially convened innovation team, or work in the area of business development. Your task is to manage innovation projects, coordinate departments and teams, test new ideas for their marketability and lead them to market readiness if they have high potential.
PRODUCT CATEGORY MANAGER IN ONLINE COMMERCE
As a product category manager, you are the expert for one or more product categories in online retail. Your task is to look after the products strategically and operationally, to search for new products or to actively help develop them. You also manage marketing campaigns for your product category in webshops and on online platforms.
- Business Administration
- Project Management
- Design Thinking
- User Experience
Our bachelor's degree programs are generally free admission programs. Precondition, in any case, is at least a university entrance qualification in the form of:
- A General qualification diploma or vocational technical diploma
- An entrance qualification for studies at universities of applied sciences
- A master craftsman's diploma
- Or advanced further training
- Or at least two years of vocational training plus at least three years of professional experience.
For detailed information and advice about possible exceptions, please refer to the corresponding subpage of the respective bachelor's degree program.
Have you already completed a vocational training, have you been working professionally for several years or have you been able to successfully complete your studies? Perfect! This is because you can then have certain prior credits and academic achievements specifically recognized to shorten your study time and reduce your tuition fees.
You can find out which of your previous degrees, certificates or professional experience and skills can be credited to you on the websites of the individual course of study or directly from the student advisor for the location you are interested in.
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your study place!
Sounds good? Secure
your study place!
Learn everything about your
The study that adapts to your life
For maximum flexibility and maximum success - study 100% online
Complete your online studies in a completely self-determined way – whenever, wherever and however you want! You will benefit from innovative learning tools and direct exchange with professors, fellow students and coaches via a variety of networking platforms.
Are you busy at work, do you have a family, want to travel or take care of other projects while you study? Go for it!
You can expect a variety of innovative tools for every type of learner, e.g. our smart IU Learn app, digital scripts, interactive books and learning videos. You can take your exams online 24/7.
Depending on your personal or professional situation, you are free to decide whether to take one course after the other or several in parallel.
If you need more time than planned, you can simply take a semester off or extend your studies by up to 12 months – completely free of charge!
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What we have to offer
- study programmes to choose from, tailored to your needs
- companies educate with us as practice partners
- locations or study online worldwide
Save 1.444€ by 3rd February
for a distance learning programme
Save 1.444€ & get a free iPad
by 3rd February for distance learning
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