*Translated: Product Management. Language: German.
Agility is the key! As Bachelor of Product Management, you are agile mentally - and in the way you work. For innovative, successful products.
The great challenge for all successful companies: develop and market products that are consistently aligned with the market and the clientele. Your Bachelor's degree in Product Management at the IU International University of Applied Sciences makes you an important interface between marketing and the development department. As a product manager, you are responsible for the entire product life cycle - from the initial market analysis to the relaunch and discontinuation of a product.
In our free and non-binding information material you will find out everything about:
Content of your studies
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With your degree in Product Management, you are a generalist - and a specialist at the same time. Because you can establish yourself in different disciplines based on your specialisations and develop yourself accordingly. You can become, for example:
As a product manager, you are responsible for planning, managing and controlling marketing strategies for individual products and services or entire product lines. You deal with digital technologies and trends, develop individual solutions and expand product portfolios in line with demand.
As an innovation manager, you can work in the marketing or innovation department of a company, use your know-how within a specially convened innovation team, or work in the area of business development. Your task is to manage innovation projects, coordinate departments and teams, test new ideas for their marketability and lead them to market readiness if they have high potential.
As a product category manager, you are the expert for one or more product categories in online retail. Your task is to look after the products strategically and operationally, to search for new products or to actively help develop them. You also manage marketing campaigns for your product category in webshops and on online platforms.
You can complete your Bachelor's degree in Product Management at IU by distance learning. Here you can find out how your studies at IU work and what your advantages are in the distance learning study model.
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Information on study content & electives
Information on career prospects
Information on financing options
At IU, you are the centre of attention. Your numerus clausus (NC) is not only of secondary importance for your Product Management studies, it has no influence on your admission. No degree programme at IU is subject to NC. Before you start studying, we prefer to talk to you personally to find out where your strengths lie. Together we will find the right programme to help you achieve your goals.
You can study the Product Management bachelor’s degree through the distance learning programme completely on your own terms and with 100% flexibility. Thanks to the virtual learning format with interactive online courses, your IU studies can be completed entirely independent of time and place.
Yes, this is also possible at IU. In addition to the entrance qualification in the form of an Abitur or Fachabitur, interested students without an Abitur also have the opportunity to enter our Bachelor's programme. You can study Product Management without an Abitur if you have completed an advanced training programme, have a master craftsman's certificate or have completed at least two years of vocational training and have at least three years of professional experience.
The Product Management Bachelor's programme lasts for 36, 48 or 72 months, depending on which time model you choose. If you need more time and semesters for your studies, this is absolutely no problem.
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Product managers live in a constant process of improvement. To do this, they analyse markets and data and push already established products or solutions further. This is an exciting professional field in which new challenges await you every day. Products are the centre of attention in many industries. That's why your degree qualifies you for new, diverse and interesting career opportunities.
And that's not all. Studying Product Management at IU should be fun for you. You simply decide for yourself how and at what pace you want to learn. May we introduce: lifelong learning, the way you like it.
The Bachelor's degree programme in Product Management first teaches you the most important business basics and solid marketing knowledge. You will understand how to manage digital business models and today's product life cycle accordingly. The central topic: agility. The methods required for this are taught to you in concrete product and practice-related projects: from design thinking and market research to product development.
And you can also develop further during your studies. By choosing from six innovative subject areas. For example, Customer Centricity, Sales & E-Commerce, Innovation & Entrepreneurship. Do you want to know more? You're welcome! You can deepen your knowledge on topics such as User Interfaces, User Experiences, Big Data, Category Management - and much, much more.
With your Bachelor's degree in Product Management, you'll be a generalist - and a specialist at the same time. Because of your specialisation, you can establish yourself in different disciplines and develop yourself accordingly. Wherever products and services are developed and marketed, you will have excellent career prospects. This includes numerous industries.
The area in which you start and continue your career is up to you. With your Bachelor's degree in Product Design, you have good job prospects and opportunities for advancement.
