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Distance LearningBachelor
Digital Business (B.A.)
Start your studies. Get your discount. Shape your future.
Apply with LERNEN26 until June 30th & secure €1,444 discount + iPad.
Start your online study programme in Digital Business today
Economics and IT: expertise in these areas will get you ahead in tomorrow’s business world. In your online study programme in Digital Business, you learn about topics such as artificial intelligence, data analysis or the Internet of things. At the interface of business and IT, you might work as a data scientist.
Depending on your goals, you have a choice of two programmes: The English-language programme focuses on data science and prepares you for an international career. The German-language programme allows you to focus on data science as well as digital marketing.
Summary
Your study programme summed up
Study programme & degree
B.A., 180 ECTS credits
Language: de, en
Full-time or part-time, 100% flexible
Starting date
Start today with Comfort Start – or start any time on your preferred date
Study duration & extension
36, 48, 72 months, depending on model Extension possible free of charge
Locations
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant Syntea, exams online or at nearest examination centre
Study fees
Starting at 249€/month, depending on model
Current discount campaign
Recognition & Admission
All details on recognition and admission can be found directly on the page of your desired study programme.
Start today: try us out for 1 month
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Study Programs
You online study programmes in Digital Business
You can complete the Digital Business programme in German or English.
Your admission requirements for the German programme:
Proof of university entrance qualification, such as your A levels, a vocational diploma, a master craftsman's certificate or a certificate of advanced training.
Foreign students must provide proof of German language skills.
Your admission requirements for the English programme:
Proof of university entrance qualification, such as a (technical) high school diploma, master craftsman’s certificate or advanced training.
For the English-language study program, we need proof of your English language skills.
With your studies you are well-prepared for the English-speaking job market.
Study Content
Your specialisation options in the bachelor’s programme Digital Business
Your bachelor’s programme in Digital Business is as practice-oriented as possible: In the German-language programme, you choose three out of 46 compulsory elective modules – for example social media marketing, data analytics and big data or international management. In the English-language programme, you choose one of 15 elective modules to prepare you for your career. You can choose from modules such as applied sales, innovative technologies and sustainability and smart services.
| Module | ECTS credits |
|---|---|
| Elective A (es sind 10 CP zu wählen) | |
| Corporate Communication | 5 |
| Customer Relationship Management | 5 |
| Database Modeling and Database Systems | 5 |
| Operations Research | 5 |
| Introduction to NLP | 5 |
| Project: AI Excellence with Creative Prompting Techniques | 5 |
| Introduction to Programming with Python | 5 |
| Object-oriented Programming with Java | 5 |
| Principles of Management | 5 |
| Introduction to New Work | 5 |
| Deep Learning in Business Contexts: Predictive Analytics | 5 |
| Introduction to Low-Code Development | 5 |
| Project: Salesforce Platform Developer | 5 |
| Elective B (es sind 10 CP zu wählen) | |
| Online Marketing | 5 |
| Project: Campaigns in Social Media | 5 |
| Advanced Data Analysis | 5 |
| Business Intelligence and Data Visualization | 5 |
| Augmented, Mixed and Virtual Reality | 5 |
| Big Data Technologies | 5 |
| Project: Software Development with AI | 5 |
| Web Application Development | 5 |
| IT Project Management | 5 |
| Seminar: Ethical Innovation | 5 |
| Project: Low-Code Development | 5 |
| Project: AWS - Cloud Advanced | 5 |
| Elective C (es sind 10 CP zu wählen) | |
| Social Media Marketing | 5 |
| Seminar: AI in Marketing & E-Commerce | 5 |
| Project: Data Analysis | 5 |
| Deep Learning | 5 |
| Advanced NLP: Generative AI in Business Applications | 5 |
| Project: NLP in Business Applications: Customer Service Automation and Sentiment Analysis | 5 |
| Project: Salesforce Platform App Builder | 5 |
| Project: AWS - Cloud Essentials | 5 |
| International Management | 5 |
| Leadership 4.0 | 5 |
| Statistical Computing | 5 |
| Project: Artificial Intelligence | 5 |
| Digital HR | 5 |
| Personal Career Plan | 5 |
| Personal Elevator Pitch | 5 |
| Introduction to the Internet of Things | 5 |
| Product Development in Industry 4.0 | 5 |
| E-Commerce I | 5 |
| IT Law | 5 |
| Foreign Language German | 10 |
| Foreign Language French | 10 |
| Foreign Language Spanish | 10 |
| Foreign Language Italian | 10 |
| Studium Generale I | 5 |
| Studium Generale II | 5 |
| Elective D (es sind 10 CP zu wählen) | |
| Internship: Business & Management | 30 |
| Personal Career Plan | 5 |
| Diversity Management | 5 |
| Collaborative Work | 5 |
| Interaction and Communication in Organisations | 5 |
| Intercultural and Ethical Decision-Making | 5 |
| Corporate Planning and Simulation | 5 |
We are here for you
Do you need help with your decision? Your personal study advisor is happy to help you!
Start today: try us out for 1 month
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Study flexible
Study flexible
anytime and anywhere with 24/7 online exams, full- or part-time.
Learn innovatively
Learn innovatively
on your digital campus with your own AI study assistant and multimedia tools.
State-recognized
State-recognized
Benefit from an accredited degree with excellent career prospects.
Request free study brochure
Career
Your professional future
Junior digital business consultant
As a junior digital business consultant, you are a trailblazer for innovation in the digital age. You act as the interface between departments, IT, and data science, guiding your company into the digital future. Besides developing digital strategies and business models, you plan and implement targeted marketing and sales measures in the digital space.
Awards, accreditations and certifications
