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Information on career prospects
Information on financing options



Apply with ZIEL26 by July 30th & secure €1,444 discount + iPad.
Apply by July 30th and use the code ZIEL26 to get a €1,444 discount and a free iPad.
The economy of the future is digital. Would you like to shape the digital transformation in companies and act as a link between various areas? Our degree programme prepares you for the challenges of digital business.
How your studies get you ahead:
You combine your business administration skills with solid IT knowledge, sharpen your understanding of digital business models, and become an expert in the field of digital future commerce.
You learn how to develop and implement digital strategies that drive your company forward.
After graduation, you will have diverse career opportunities, such as in internal digital innovation consulting, market research, or managing digital projects. You can work as a junior business consultant, junior business analyst, or junior product manager.
Study flexible
anytime and anywhere with 24/7 online exams, full- or part-time.
Learn innovatively
on your digital campus with your own AI study assistant and multimedia tools.
State-recognized
Benefit from an accredited degree with excellent career prospects.
B.A., 180 ECTS credits
Language: en
Full-time or part-time, 100% flexible
Start today with Comfort Start – or start any time on your preferred date
36, 48, 72 months, depending on model Extension possible free of charge
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant Syntea, exams online or at nearest examination centre
Starting at 249€/month, depending on model
Current discount campaign
Study program is state-approved, accredited & internationally renowned, 180 ECTS - EN: AR-Siegel, ZFU: 179818
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Become an expert in the digital economy: with the distance learning programme Digital Business, you receive a comprehensive education in both business administration and technological fundamentals. You delve into current digitalisation trends and explore digital business models. For your future work in digital companies, you will also study topics such as “Wirtschaftsinformatik,” “Ethische Aspekte von KI,” “Bilanzierung,” or “New Work.” Additionally, you can expand your knowledge through elective modules in fields like marketing, analytics, new technologies, project management, application development and digital business, or management in digital business.
Our bachelor's programme is modular, meaning you study based on subjects divided into modules. Upon completing a module successfully, you earn ECTS points (European Credit Transfer System), which document your achievements. These ECTS points are internationally comparable and, of course, recognised.
Elective modules: in elective areas A, B, and C, you select two modules each. elective area D: at the beginning of your studies, choose between completing an internship with a company or taking modules from elective area D. The internship concludes with a practical reflection. If you opt for the modules in elective area D, all modules in this area must be completed. A mix of an internship and elective area D is not possible.
| Module | ECTS credits |
|---|---|
| Digital Business Models | 5 |
| Introduction to Academic Work | 5 |
| Introduction to Computer Science | 5 |
| Business 101 | 5 |
| Project: Agile Project Management | 5 |
| Elective D | 5 |
| Module | ECTS credits |
|---|---|
| Introduction to Data Science | 5 |
| Accounting and Balancing | 5 |
| Data Analytics and Big Data | 5 |
| Fundamentals of Data Protection and IT Security for Non-Technical Programs | 5 |
| Project: Design Thinking | 5 |
| Elective D | 5 |
| Module | ECTS credits |
|---|---|
| Business Mathematics | 5 |
| Management Accounting | 5 |
| Managerial Economics | 5 |
| Ethics and Legal Aspects in AI | 5 |
| Project: Organizational Development | 5 |
| Elective D | 5 |
| Module | ECTS credits |
|---|---|
| Statistics | 5 |
| Artificial Intelligence | 5 |
| Corporate Finance and Investment | 5 |
| Seminar: Current Topics in Digitalization | 5 |
| Project: New Work | 5 |
| Elective D | 5 |
| Module | ECTS credits |
|---|---|
| Elective A | 10 |
| Elective B | 10 |
| Project: Digital Business Models | 5 |
| Elective D | 5 |
| Module | ECTS credits |
|---|---|
| Elective C | 10 |
| Project: Generative AI in an Enterprise Context | 5 |
| Elective D | 5 |
| Bachelor Thesis | 10 |
| Module | ECTS credits |
|---|---|
| Elective A (es sind 10 CP zu wählen) | |
| Corporate Communication | 5 |
| Customer Relationship Management | 5 |
| Database Modeling and Database Systems | 5 |
| Operations Research | 5 |
| Introduction to NLP | 5 |
| Project: AI Excellence with Creative Prompting Techniques | 5 |
| Introduction to Programming with Python | 5 |
| Object-oriented Programming with Java | 5 |
| Principles of Management | 5 |
| Introduction to New Work | 5 |
| Deep Learning in Business Contexts: Predictive Analytics | 5 |
| Introduction to Low-Code Development | 5 |
| Project: Salesforce Platform Developer | 5 |
| Elective B (es sind 10 CP zu wählen) | |
| Online Marketing | 5 |
| Project: Campaigns in Social Media | 5 |
| Advanced Data Analysis | 5 |
| Business Intelligence and Data Visualization | 5 |
| Augmented, Mixed and Virtual Reality | 5 |
| Big Data Technologies | 5 |
| Project: Software Development with AI | 5 |
| Web Application Development | 5 |
| IT Project Management | 5 |
| Seminar: Ethical Innovation | 5 |
| Project: Low-Code Development | 5 |
| Project: AWS - Cloud Advanced | 5 |
| Elective C (es sind 10 CP zu wählen) | |
| Social Media Marketing | 5 |
| Seminar: AI in Marketing & E-Commerce | 5 |
| Project: Data Analysis | 5 |
| Deep Learning | 5 |
| Advanced NLP: Generative AI in Business Applications | 5 |
| Project: NLP in Business Applications: Customer Service Automation and Sentiment Analysis | 5 |
| Project: Salesforce Platform App Builder | 5 |
| Project: AWS - Cloud Essentials | 5 |
| International Management | 5 |
| Leadership 4.0 | 5 |
| Statistical Computing | 5 |
| Project: Artificial Intelligence | 5 |
| Digital HR | 5 |
| Personal Career Plan | 5 |
| Personal Elevator Pitch | 5 |
| Introduction to the Internet of Things | 5 |
| Product Development in Industry 4.0 | 5 |
| E-Commerce I | 5 |
| IT Law | 5 |
| Foreign Language German | 10 |
| Foreign Language French | 10 |
| Foreign Language Spanish | 10 |
| Foreign Language Italian | 10 |
| Studium Generale I | 5 |
| Studium Generale II | 5 |
| Elective D (es sind 10 CP zu wählen) | |
| Internship: Business & Management | 30 |
| Personal Career Plan | 5 |
| Diversity Management | 5 |
| Collaborative Work | 5 |
| Interaction and Communication in Organisations | 5 |
| Intercultural and Ethical Decision-Making | 5 |
| Corporate Planning and Simulation | 5 |

Want a flexible degree with practical relevance? No problem: with us, you have the opportunity to deepen your knowledge with an integrated internship relevant to your degree programme (30 ECTS points). Alternatively, you can enhance your expertise through practical modules (30 ECTS points). Decide during your first semester which type of practical approach suits you and your goals best. If you already have work experience or gain some during your studies, you may be able to have this recognised under certain conditions – saving you both time and money.
Did you know? During your studies, you can take our new AI module*. Here, you'll learn everything essential about AI to prepare for the working world of tomorrow.
*Further information can be found in your module handbook.

Digital business is a career field with a future. Global data volumes are growing rapidly, and companies have a corresponding need for qualified young professionals. After graduation, you can work as a …

As a junior digital business consultant, you are a trailblazer for innovation in the digital age. You act as the interface between departments, IT, and data science, guiding your company into the digital future. Besides developing digital strategies and business models, you plan and implement targeted marketing and sales measures in the digital space.
As a junior product manager, you actively shape the digital offerings of your company. After thorough market research and business process analysis, you develop digital product ideas, business models, and strategies. Through precise project planning and management, you ensure that the products and services you create are successfully positioned in the market.
As a junior business analyst, you apply your analytical expertise to steer your company in a data-driven manner. You handle data requests and requirements, create compelling dashboards, and provide clear recommendations for action. Together with your team, you promote data-based working methods and participate in exciting projects in the e-commerce and marketing sectors. Your commitment contributes to sustainable KPI development in your designated areas and strengthens ties between these areas and business intelligence development, such as those responsible for reporting tools.
Begin today with Comfort Start – or start any time on your preferred date
Free trial month*
Optional semester abroad
Access to MS Office
Opportunities to exchange with teachers and fellow students
Online library with 60,000 E-books and access to Statista
Eduroam internet access at over 20,000 locations worldwide
Study and career coaching
Access to over 14,000 courses and 1,800 video tutorials via LinkedIn Learning
Holiday semesters and free extension for up to 12 months
*The fees for this period only apply if you continue your studies with us.
Do you need help with your decision? Your personal study advisor is happy to help you!
Do you have vocational training or further education, work experience, or have you already studied? We are happy to assess — even before you apply for your distance learning programme — whether and to what extent we can recognise your prior learning: no obligation and 100% online. Simply complete our online recognition form.
Reduce your study duration: Skip individual modules or entire semesters!
Save on tuition fees: For every recognised ECTS point, you save 30 euros.
🤔 Can't find your qualification? No worries! Our form helps you get other qualifications recognised.
🤔 Can't find your qualification? No worries! Our form helps you get other qualifications recognised.
Need help with your recognition application? Our recognition guide brings together all the key information you need.
If you want to take full advantage of our recognition process, make sure to submit your application before the end of your trial month. To reduce your study duration, you can submit your prior learning recognition application at any time — including during your studies. However, a fee reduction can no longer be granted after the trial month has ended.
We make it possible: At IU International University of Applied Sciences you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
With vocational or high school diploma With a general university entrance qualification (high school diploma) or an entrance qualification for universities of applied sciences (vocational diploma: academic and practical part), you can enter our Bachelor's study programme* directly.
Graduates from Waldorf schools and vocational colleges in Baden-Württemberg must have their entrance qualification for universities of applied sciences confirmed by the relevant authority in order to be able to study in another federal state. This also applies if you want to study in a federal state other than Thuringia. Additional achievements may be required. Our student advisory team will answer any questions about this.
* For applicants with international school diplomas (e.g. IB-Diploma) or degrees earned abroad, the institution conducts an equivalence test (according to Anabin).
You can also study at IU International University of Applied Sciences (IU) without a high school diploma. To do so, you simply need:
A master craftsman's certificate or
Advanced professional training (e.g. as an IHK business administrator) or
At least two years of recognized vocational training in Germany, followed by at least 3 years of professional experience (full-time)*: Depending on the focus of your training and professional activity and what you want to study, you can start directly with a trial phase or prove your aptness in other ways.
*If you have completed your vocational training and professional experience within Europe, but outside of Germany, the university will carry out an equivalency assessment. EU qualifications can be accepted as equivalent if your vocational qualification is comparable to a German vocational qualification at level DQR 4.
Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). We accept the following English language skills certificates*:
TOEFL (minimum 80 points) or
IELTS (minimum 6,0 points) or
Duolingo English Test (minimum 95 points) or
Cambridge Certificate (minimum Grade B)
Note: Proof must be provided before starting the study programme and must not be older than five years. Is English your native language, or have you graduated from an English-speaking school or institution of higher education? Then you do not need to prove your English language proficiency. Get in touch with our study advisors for more details.
*IU International University of Applied Sciences may accept other language certificates for English B2 (CEFR) at their discretion.
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Information on study content & electives
Information on career prospects
Information on financing options
Soziale Arbeit (B.A.)
Stefanie
Sehr empfehlenswert
Insgesamt ein super Studium, ich bin sehr zufrieden und fühle mich rundum gut betreut und aufgehoben. Es wird sich viel Mühe um die Zufriedenheit der Studenten gegeben und auch die Dozenten sind super nett und engagiert. Man kann jederzeit Fragen klären und hat immer einen Ansprechpartner der einem weiterhilft. Ich würde jederzeit wieder an der IU studieren und kann es nur weiterempfehlen!
Posted on 22.05.2026 on fernstudiumcheck.de
Angewandte Psychologie (B.Sc.)
Albena
Flexibilität im Fernstudium neben dem Beruf
Ich habe bisher sehr gute Erfahrungen im Fernstudium ‚Angewandte Psychologie‘ gemacht. Besonders gut gefällt mir die Flexibilität bei der IU, weil ich neben dem Studium zu 100 % arbeite. Ich kann selbst entscheiden, wann und wie viel ich lerne. Sehr zufrieden bin ich auch damit, dass ich keinen Druck habe, wann ich mit dem Studium fertig sein muss, und dass ich kostenlos verlängern kann. Dadurch kann ich das Studium besser mit meinem Berufsleben vereinbaren.
Posted on 20.04.2026 on fernstudiumcheck.de
International Management (M.A.)
Djo
Bin ein großer Fan der IU
Ich bin ein großer Fan der IU und habe dort in letzter Zeit unglaublich viel gelernt. Die Möglichkeiten, die Studierenden geboten werden – insbesondere im Fernstudium – sind sehr vielfältig und flexibel. Dadurch macht das Lernen nicht nur Spaß, sondern lässt sich auch hervorragend in den Alltag integrieren. [...] Für mich gehört die IU zu den besten Anbietern für Fernstudiengänge in Deutschland. Ich kann sie aus voller Überzeugung jederzeit weiterempfehlen.
Posted on 03.06.2026 on fernstudiumcheck.de