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Dual Studies Public Relations und Kommunikation

YOUR DUAL STUDY PUBLIC RELATIONS UND KOMMUNIKATION (B.A.)

If you have a talent for playing with words, are creative and enjoy making contacts, the dual study program in Public Relations und Kommunikation is just the thing for you. As part of this course, you will not only learn the basics of audiovisual media, but also delve into digital editorial management, social media & mobile marketing and the art of storytelling. In addition, the dual degree course in Public Relations und Kommunikation expands your business knowledge and allows you to specialize in the areas of marketing communication and corporate communication.


You will study in our study model: Dual myStudium.

Summary

FACT CHECK: YOUR DUAL STUDY PROGRAMME

Study Model

Theory:

  • Classes on campus (dual studies) or

  • Voluntary courses on campus or virtually via livestream (dual myStudium)

Practice: 20 hours/week with a practice partner of your choice

Duration

Your degree programme lasts 6-7 semesters and has 180 Credit Points, depending on the study model.

START AND DURATION OF STUDIES

You can apply up to 1 month before the start of your studies.


Start date:

January 1 (Dual myStudium only)

April 1

July 1 (Dual myStudium only)

October 1

STUDY LOCATIONS

Düsseldorf, Hamburg, Köln, Leipzig, München, Virtueller Campus


Depending on study model and study start

DEGREE, ACCREDITATION AND RECOGNITION

Degree: B.A.

System Accredited. IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.

Start your degree programme up to 4x a year: take your chance now
Study Programs

Dual study model for the Bachelor Kommunikation & PR

You can complete your Bachelor's degree in Kommunikation & PR in the dual myStudium. You will spend 20 hours a week with a practice partner of your choice and gain important work experience.

Study Content

Content of the dual study program in Public Relations und Kommunikation

The dual study program in Public Relations und Kommunikation equips you with specialist and methodological skills, ideal for the digital transformation. You will immerse yourself in digital editorial management and social media & mobile marketing and perfect your copywriting skills. The dual study program in Public Relations und Kommunikation not only sharpens your understanding of scientific work and business administration, but also teaches you skills in creating press releases and strategies, supported by the latest software tools. The course also covers online and offline communication and offers in-depth insights into media production, law and psychology.


You can find a detailed curriculum on the page of your desired study model Public Relations und Kommunikation Dual Studies or Public Relations und Kommunikation Dual myStudium. A semester could look like this:

Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

Start your degree programme up to 4x a year: take your chance now

Why you should study Public Relations und Kommunikation dual study program

15.000 Praxispartner

Anders als viele andere Hochschulen bringen wir Studierende und Unternehmen aufeinander abgestimmt zusammen – und das mit Erfolg: 2 von 3 Studierenden werden nach dem Abschluss von ihrem Praxispartner übernommen.

Private studies for 0€

Does studying privately sound expensive? At IU you pay €0 for your Dual Studies - because your practice partner pays your tuition fees.

Theory & Practice

Study, work and leisure - with us you can combine everything thanks to regular alternation between theory and practice. You always apply what you have learnt directly in the practical phases - this makes it much quicker and easier for you to understand course content.

Request free study brochure

What you get for free

  • Information on study content & electives

  • Career prospects

  • Information on practice partners

Career
Karrieremöglichkeit “PR-Referent:in oder PR-Manager:in”: PR-Referentin präsentiert Ihrem Team eine neue Strategie

PR OFFICER OR PR MANAGER

As a PR officer or PR manager, you will be responsible for the positive external perception of companies, authorities or organisations. You communicate with customers, business partners and the public. You develop strategies and campaigns, manage budgets, are in contact with journalists, send out press releases and write editorial articles. You may also be responsible for organising press events, conferences and trips.

Frau mit Smartphone vor Laptop

SOCIAL MEDIA MANAGER

The job of a social media manager involves much more than just posting a few articles on social networks. To successfully integrate social media into corporate communications, you develop a strategy and an editorial plan. You create high-quality content and write target group-oriented posts. It is important that you know your target group and the current trends very well. You also use analysis tools to keep an eye on the success of your measures.

Mann im Büro vor Bildschirm

EDITOR

As an editor, you will work in the press, on television or in the marketing department of a large company. Your main task will be to plan and implement articles and content in various media. For example, you research topics, write your own articles or revise and edit text contributions from authors and journalists.

Some of our practice partners

PanasonicTelekomAWOCheck 24dpdMontel One