dual studies
Bachelor Kommunikation & PR

Duales Studium Kommunikation und PR

SECURE YOUR STUDY PLACE NOW

Apply by March 31 and take advantage of your chance to apply for one of a total of 4,695 vacancies with our practice partners as early as April!

That's your benefit

NO NUMERUS CLAUSUS
We prefer to get to know you in person.
15.000+ practice partners
Together with us you will find the right company.
PRIVATE STUDY FOR 0 €
Your practice partner pays your tuition fees.

YOUR DUAL STUDY COMMUNICATION & PR (B.A.)

Do you like to juggle words? are you creative and open-minded? Then the communications industry needs you! In the dual degree programme Communication & PR, you will study the basics of audiovisual media, digital editorial management, social media & mobile marketing and storytelling. Furthermore, you will acquire comprehensive business administration know-how.

  • You can specialise in Marketing Communication and Corporate Communication during your studies.
  • After your dual degree programme in Communication & PR, numerous career opportunities will be open to you - for example, as an Editor or Social Media Manager.

These are the skills you'll need

creativity

communication strength

teamwork

Flexibility

Language talent

Cultural interest

Your personal contact

Dual studies

Study advisor

FACT CHECK: YOUR DUAL STUDY PROGRAM COMMUNICATION & PR

Summary

  • Studienorte
    Augsburg, Berlin, Bielefeld, Bremen, Cologne, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Essen, Frankfurt am Main, Fulda (virtuell), Gera (virtuell), Halle (virtuell), Hamburg, Hanover, Heidelberg (virtuell), Karlsruhe, Koblenz (virtuell), Leipzig, Lüneburg (virtuell), Mainz, Mannheim, Munich, Münster, Nuremberg, Osnabrück (virtuell), Saarbrücken (virtuell), Schwerin (virtuell), Siegen (virtuell), Stralsund (virtuell), Stuttgart, Trier (virtuell), Tübingen (virtuell), Virtual Campus

    Start of studies also possible in April: Augsburg, Berlin, Bremen, Dortmund, Dresden, Düsseldorf, Essen, Frankfurt, Hamburg, Hannover, Cologne, Leipzig, Mainz, Mannheim, Munich, Münster, Nuremberg, Stuttgart, Virtual Campus, Saarbrücken (virtual), Trier (virtual), Schwerin (virtual), Fulda (virtual), Stralsund (virtual), Lüneburg (virtual), Siegen (virtual), Halle (virtual), Gera (virtual), Heidelberg (virtual), Tübingen (virtual), Osnabrück (virtual), Koblenz (virtual)

    Start of studies at the campus is possible from October 2023: Bielefeld, Bremen, Dresden, Duisburg, Essen, Karlsruhe, Mainz, Münster
    Start of studies at the campus is possible from October 2024: Hannover

  • START AND DURATION OF STUDIES

    Start:
    April 1 (not at all study sites).
    July 1
    October 1
    You can apply up to 1 month before the start of the study.

    Duration:
    7 semesters

  • Deepening
    • Marketing Communication
    • Corporate Communication


  • DEGREE, ACCREDITATION AND RECOGNITION
    •    Bachelor of Arts
    • System Accredited.
         IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.

    Subject to state recognition: Augsburg, Bielefeld, Bremen, Dresden, Duisburg, Erfurt, Essen, Fulda, Gera, Halle, Heidelberg, Karlsruhe, Koblenz, Leipzig, Lüneburg, Mainz, Münster, Nuremberg, Osnabrück, Saarbrücken, Schwerin, Siegen, Stralsund, Trier, Tübingen, Virtual Campus

Start your studies at IU

Content

WHAT AWAITS YOU IN THE DUAL STUDY PROGRAM COMMUNICATION & PR

Among other things, we will provide you with subject-specific and methodological skills in the areas of digital editorial management and social media & mobile marketing - and thus make you ready for the digital transformation. The dual degree programme Communication & PR also focuses on the professional formulation and preparation of texts.  

  • You will learn the basics of scientific work as well as business administration and economics.
  • You learn how to write professionally and develop press strategies as well as how to use current software tools.  
  • You acquire skills in all communicative areas and media genres - online and offline.  
  • You will gain sound know-how about media production, media law and media psychology. 
download Modulhandbuch

YOUR IMMERSION - YOUR THING

Corporate Communication or Marketing Communication: In the 6th semester you choose one of two specialization options - and can thus prepare yourself even more specifically for your dream job.

Study fees

Tuition fees? YOU CAN SAVE YOURSELF!

Your practice partner will cover your tuition fees. Depending on the company, you may even receive additional remuneration.
Private, state-recognised University of Applied Sciences
Highest quality teaching
Personal support

Admission

Admission requirements

We make it possible: At IU International University you can start your desired study program - without NC, state-recognised, with or without a general A-level!

Process of application

Next Step: Your application, very simple in 4 steps

Apply Online

Apply via our form in just a few steps: Simply enter your degree programme and personal data.

Optionally, you can upload documents such as your CV or your last school report. After your application, you will receive the access data to our application portal by email.

We get to know each other

In the application portal, you will go through all the other steps for your dual study programme, such as the IU counselling interview. Optionally, you can inform yourself at the IU information event about topics such as our university, study programmes, admission requirements, time models, financing options or the search for a practice partner.

Your practice partner

Which practice partners are there and how do I find the right company for me?

We won't leave you alone in your search, but will support you in your application to a practice partner from our network or to the company of your choice. To do this, you will regularly exchange information with your student advisor.

Start your studies

As soon as the contracts are signed and we have all the documents for your enrolment, your future at our university begins: Benefit from learning in small groups, lecturers with practical experience, a high quality of teaching - and start your personal success story with us!
Start your studies at IU

Career

DUAL STUDY PROGRAM COMMUNICATION & PR: YOUR CAREER PROSPECTS

Communication and public relations work has changed a lot due to digitalisation. Academically trained professionals who have know-how in the online field have good prospects for a career in PR and communication. Communication experts work in large and small companies in all sectors, in publishing houses and media houses as well as in advertising and marketing agencies. But public authorities and organisations are also potential employers.  
 
You can start your career in communication & PR as a...

a selection of our practice partners

WHAT YOUR DUAL STUDY PROGRAM COMMUNICATION & PR OFFERS YOU

In the dual degree programme Communication & PR, you learn how companies, organisations or political parties communicate with the public or customers. You can find out exactly what this looks like here:

  • You combine theory at IU with the practice phase in a company.
  • You deal with the processes and structures of communication and the functioning of the media.
  • You acquire knowledge in areas like Business Administration, Media Psychology and Marketing.
  • With your degree, you will be able to write press releases, annual reports or brochures or take on editorial tasks.

FREQUENTLY ASKED QUESTIONS ABOUT THE DUAL STUDY PROGRAM COMMUNICATION & PR

We have compiled the most important questions and answers for you here. If you still have questions, our student advisory service will be happy to help you.

Start your studies at IU

Events

Events on Campus

Get to know us personally, ask your questions and find out everything you need to know about the dual study programme at IU - at our events on campus:
  • IU Info Events
  • IU Meet Your Campus
  • IU Open Student Advisory Service
  • Further IU events

Online Events

Are you interested in a particular subject area? In our online events we inform you about our degree programes in thme areas of:
  • Business & Management
  • Tourism & Gastronomy
  • Health & Social Services

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

what you get for free

Info material

  • Contents of the courses
  • Career perspectives
  • Info about financing

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications