dual studies
Bachelor Kommunikation & PR

In this specialisation, the focus is on marketing - because PR, communication and marketing are closely entangled in companies. In the course of Digitalisation and Internationalisation, "global thinking" is required to survive in international markets, make the best possible use of content and not lose the touch. With innovative marketing and branding, companies may even become pioneers. All the necessary tools and methods will be taught to you in this specialisation. Furthermore, you will get a holistic overview to develop an understanding of the mechanisms and management in this exciting field of communication.

This specialisation focuses on holistic corporate communication and public relations. You gain an overview of the "big picture" and acquire essential skills in communication management: Corporate communication deals with the corporate identity and corporate design of a company, organisation or institution. It serves to shape and communicate the company's image, both internally, i.e. to employees, and externally, i.e. to customers, partners and other stakeholders. Building on this, you will learn - about public affairs - about the design, principles and methods of a company's external political relations. Interface functions between politics, business and society will be analysed and discussed.

Since you will be dealing a lot with language in this degree programme, fluency in German is essential, and you should also be confident in spelling and grammar. The profession requires a lot of communication with a wide variety of people - including crisis communication - so the ability to deal with people and the ability to deal with conflict are also advantageous.

To work as a journalist, you need a sound journalistic education and usually a traineeship at a newspaper, television or other media institution. So if you have the goal of working in journalism, you are much better suited to a journalism degree programme. In the dual degree programme in Communication & PR, you learn the basics of communication and public relations and can then go into contact with journalists, for example, as a press spokesperson or PR editor of an organisation or a company.

PR stands for "public relations" and, to put it simply, involves communication between companies, organisations, associations or politics and the public. Although the aim is to present one's own product or measures in a positive light and to draw attention to them, the methods are very different from marketing. In PR, for example, you work with journalists, bloggers and influencers, organise press conferences and press events or place individual topics in newspapers, radio programmes or TV reports. 
 

The dual degree programme in Communication & PR also contains communication science content but is very much oriented towards practical PR work. A degree in Communication Studies is more concerned with the scientific aspects of communication and analyses different forms of communication and media formats.

Attendance is compulsory for lectures and seminars. This is recorded via corresponding attendance lists.