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Dual Studies Public Relations und Kommunikation

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Start in October 2024 and take part in our competition: you will receive a €50 voucher and have the chance to win an iPad!

YOUR DUAL STUDY PUBLIC RELATIONS UND KOMMUNIKATION (B.A.)

If you have a talent for playing with words, are creative and enjoy making contacts, the dual study program in Public Relations und Kommunikation is just the thing for you. As part of this course, you will not only learn the basics of audiovisual media, but also delve into digital editorial management, social media & mobile marketing and the art of storytelling. In addition, the dual degree course in Public Relations und Kommunikation expands your business knowledge and allows you to specialize in the areas of marketing communication and corporate communication.


Depending on where you study, you will study in one of our two study models: dual study or dual myStudium.

Summary

FACT CHECK: YOUR DUAL STUDY PROGRAMME

Study Model

Theory:

  • Classes on campus (dual studies) or

  • Voluntary courses on campus or virtually via livestream (dual myStudium)

Practice: 20 hours/week with a practice partner of your choice

Duration

Your degree programme lasts 6-7 semesters and has 180 Credit Points, depending on the study model.

STUDY LOCATIONS

Aachen, Augsburg, Berlin, Bielefeld, Bochum, Bonn, Braunschweig, Bremen, Chemnitz*, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Essen, Frankfurt, Freiburg, Hamburg, Hannover, Karlsruhe, Kassel, Kiel, Köln, Leipzig, Lübeck, Magdeburg, Mannheim, München, Münster, Nürnberg, Potsdam, Regensburg, Rostock, Stuttgart, Ulm, Virtueller Campus, Wuppertal, Würzburg


Depending on study model and study start

START OF STUDIES

For this degree programme it is possible to start up to 4 times a year. You can apply up to 1 month before the start of your studies.


Start:
01.01.2025 01.04.2025 01.07.2025 01.10.2025

Specialisations

Your dual study programme offers you many prospects: Various specialisation options allow you to prepare even more specifically for your dream job.

DEGREE, ACCREDITATION AND RECOGNITION

Degree: B.A.

System Accredited. IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.

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Study Programs

Dual study models for the Bachelor Kommunikation & PR

You can complete your Bachelor's degree in Kommunikation & PR in one of our two study models, depending on the study location: The dual study programme or the dual myStudium. What doesn't change: You will spend 20 hours a week with a practice partner of your choice and gain important work experience. Find out more about the study models now!

Titelbild für Infoseite “duales Studium Kommunikation und PR": Duale Studentin mit Brille trägt Kopfhörer, hat ein Mikrofon vor sich und sitzt im Aufnahme-Studio

Public Relations und Kommunikation: Dual studies

Dual study programme model: Courses on campus + 20 hours/week with your practice partner.


Study locations: Berlin

Find out more
Herobild PR und Kommunikation: Frau in Großraumbüro

Kommunikation & PR: Dual myStudium

Dual myStudium study model: Voluntary courses on campus or virtually via livestream + 20 hours/week with your practice partner.


Study locations: Aachen, Augsburg, Bielefeld, Bochum, Bonn, Braunschweig, Bremen, Chemnitz*, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Essen, Frankfurt, Freiburg, Hamburg, Hannover, Karlsruhe, Kassel, Kiel, Köln, Leipzig, Lübeck, Magdeburg, Mannheim, München, Münster, Nürnberg, Potsdam, Regensburg, Rostock, Stuttgart, Ulm, Virtueller Campus, Wuppertal, Würzburg

Find out more
Study Content

Content of the dual study program in Public Relations und Kommunikation

The dual study program in Public Relations und Kommunikation equips you with specialist and methodological skills, ideal for the digital transformation. You will immerse yourself in digital editorial management and social media & mobile marketing and perfect your copywriting skills. The dual study program in Public Relations und Kommunikation not only sharpens your understanding of scientific work and business administration, but also teaches you skills in creating press releases and strategies, supported by the latest software tools. The course also covers online and offline communication and offers in-depth insights into media production, law and psychology.


You can find a detailed curriculum on the page of your desired study model Public Relations und Kommunikation Dual Studies or Public Relations und Kommunikation Dual myStudium. A semester could look like this:

Your personal contact

Illustration Kontakt duales Studium: Weibliche Person an Schreibtisch mit Headset und Laptop

We will support you

Our student advisory service will help you if you have questions about your choice of degree program, the study locations or dual studies, for example.

Just give us a call
*Availability: Mon - Fri from 8am - 7pm

+49 (0) 800 600 16 16 7
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Why you should study Public Relations und Kommunikation dual study program

15.000 Praxispartner

Anders als viele andere Hochschulen bringen wir Studierende und Unternehmen aufeinander abgestimmt zusammen – und das mit Erfolg: 2 von 3 Studierenden werden nach dem Abschluss von ihrem Praxispartner übernommen.

Private studies for 0€

Does studying privately sound expensive? At IU you pay €0 for your Dual Studies - because your practice partner pays your tuition fees.

Theory & Practice

Study, work and leisure - with us you can combine everything thanks to regular alternation between theory and practice. You always apply what you have learnt directly in the practical phases - this makes it much quicker and easier for you to understand course content.

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“