dual studies
Bachelor Kommunikation & PR
SECURE YOUR STUDY PLACE NOW
SECURE YOUR STUDY PLACE NOW
Apply by March 31 and take advantage of your chance to apply for one of a total of 4,695 vacancies with our practice partners as early as April!
Apply by March 31 and take advantage of your chance to apply for one of a total of 4,695 vacancies with our practice partners as early as April!
That's your benefit
- NO NUMERUS CLAUSUS
- We prefer to get to know you in person.
- 15.000+ practice partners
- Together with us you will find the right company.
- PRIVATE STUDY FOR 0 €
- Your practice partner pays your tuition fees.
YOUR DUAL STUDY COMMUNICATION & PR (B.A.)
Do you like to juggle words? are you creative and open-minded? Then the communications industry needs you! In the dual degree programme Communication & PR, you will study the basics of audiovisual media, digital editorial management, social media & mobile marketing and storytelling. Furthermore, you will acquire comprehensive business administration know-how.
- You can specialise in Marketing Communication and Corporate Communication during your studies.
- After your dual degree programme in Communication & PR, numerous career opportunities will be open to you - for example, as an Editor or Social Media Manager.
These are the skills you'll need
creativity
communication strength
teamwork
Flexibility
Language talent
Cultural interest
Your personal contact
Study advisor
- 080060016167 *Availability: Mon - Fri from 8 am - 8 pm and Sat from 9 am - 5 pm
- Send WhatsApp
- Write an E-Mail
- Live chat
FACT CHECK: YOUR DUAL STUDY PROGRAM COMMUNICATION & PR
Summary
-
Studienorte
Augsburg, Berlin, Bielefeld, Bremen, Cologne, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Essen, Frankfurt am Main, Fulda (virtuell), Gera (virtuell), Halle (virtuell), Hamburg, Hanover, Heidelberg (virtuell), Karlsruhe, Koblenz (virtuell), Leipzig, Lüneburg (virtuell), Mainz, Mannheim, Munich, Münster, Nuremberg, Osnabrück (virtuell), Saarbrücken (virtuell), Schwerin (virtuell), Siegen (virtuell), Stralsund (virtuell), Stuttgart, Trier (virtuell), Tübingen (virtuell), Virtual Campus
Start of studies also possible in April: Augsburg, Berlin, Bremen, Dortmund, Dresden, Düsseldorf, Essen, Frankfurt, Hamburg, Hannover, Cologne, Leipzig, Mainz, Mannheim, Munich, Münster, Nuremberg, Stuttgart, Virtual Campus, Saarbrücken (virtual), Trier (virtual), Schwerin (virtual), Fulda (virtual), Stralsund (virtual), Lüneburg (virtual), Siegen (virtual), Halle (virtual), Gera (virtual), Heidelberg (virtual), Tübingen (virtual), Osnabrück (virtual), Koblenz (virtual)
Start of studies at the campus is possible from October 2023: Bielefeld, Bremen, Dresden, Duisburg, Essen, Karlsruhe, Mainz, Münster
Start of studies at the campus is possible from October 2024: Hannover -
START AND DURATION OF STUDIES
Start:
April 1 (not at all study sites).
July 1
October 1
You can apply up to 1 month before the start of the study.
Duration:
7 semesters -
Deepening
- Marketing Communication
- Corporate Communication
-
DEGREE, ACCREDITATION AND RECOGNITION
- Bachelor of Arts
- System Accredited.
IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.
Subject to state recognition: Augsburg, Bielefeld, Bremen, Dresden, Duisburg, Erfurt, Essen, Fulda, Gera, Halle, Heidelberg, Karlsruhe, Koblenz, Leipzig, Lüneburg, Mainz, Münster, Nuremberg, Osnabrück, Saarbrücken, Schwerin, Siegen, Stralsund, Trier, Tübingen, Virtual Campus
Content
WHAT AWAITS YOU IN THE DUAL STUDY PROGRAM COMMUNICATION & PR
Among other things, we will provide you with subject-specific and methodological skills in the areas of digital editorial management and social media & mobile marketing - and thus make you ready for the digital transformation. The dual degree programme Communication & PR also focuses on the professional formulation and preparation of texts.
- You will learn the basics of scientific work as well as business administration and economics.
- You learn how to write professionally and develop press strategies as well as how to use current software tools.
- You acquire skills in all communicative areas and media genres - online and offline.
- You will gain sound know-how about media production, media law and media psychology.
YOUR IMMERSION - YOUR THING
Corporate Communication or Marketing Communication: In the 6th semester you choose one of two specialization options - and can thus prepare yourself even more specifically for your dream job.
Study fees
Tuition fees? YOU CAN SAVE YOURSELF!
Admission
Admission requirements
Process of application
Next Step: Your application, very simple in 4 steps
Career
DUAL STUDY PROGRAM COMMUNICATION & PR: YOUR CAREER PROSPECTS
Communication and public relations work has changed a lot due to digitalisation. Academically trained professionals who have know-how in the online field have good prospects for a career in PR and communication. Communication experts work in large and small companies in all sectors, in publishing houses and media houses as well as in advertising and marketing agencies. But public authorities and organisations are also potential employers.
You can start your career in communication & PR as a...
a selection of our practice partners

WHAT YOUR DUAL STUDY PROGRAM COMMUNICATION & PR OFFERS YOU
In the dual degree programme Communication & PR, you learn how companies, organisations or political parties communicate with the public or customers. You can find out exactly what this looks like here:
- You combine theory at IU with the practice phase in a company.
- You deal with the processes and structures of communication and the functioning of the media.
- You acquire knowledge in areas like Business Administration, Media Psychology and Marketing.
- With your degree, you will be able to write press releases, annual reports or brochures or take on editorial tasks.
FREQUENTLY ASKED QUESTIONS ABOUT THE DUAL STUDY PROGRAM COMMUNICATION & PR
We have compiled the most important questions and answers for you here. If you still have questions, our student advisory service will be happy to help you.
Events
Events on Campus
- IU Info Events
- IU Meet Your Campus
- IU Open Student Advisory Service
- Further IU events
Online Events
- Business & Management
- Tourism & Gastronomy
- Health & Social Services
Request free information
what you get for free
Info material
- Contents of the courses
- Career perspectives
- Info about financing
Popular degree programs
Bachelor
Marketingmanagement
Marketing Management – provides the most important tools to successfully inspire customers for a product and make them loyal to a brand in the long term.
Bachelor
Mediendesign
Media Design provides sound knowledge in all areas of media design, preparation and transmission of digital information.
Bachelor
Marketing
Marketing - helps to better understand markets, identify customer needs and break through commercial thinking patterns.