Bachelor Duales myStudium Public Relations und Kommunikation*
*Translated: Public Relations and Communications. Only available in German.
Start your career in the communications industry - with your dual degree in Public Relations and Communications: With the dual myStudium at IU.
Note: You will find this degree programme as Kommunikation & PR in the online application
Your dual myStudium Public Relations und Kommunikation
Do you like to juggle words? are you creative and open-minded? Then the communications industry needs you! In the dual degree programme Public Relations und Kommunikation, you will study the basics of audiovisual media, digital editorial management, social media & mobile marketing and storytelling. Furthermore, you will acquire comprehensive business administration know-how.
You can specialise in Marketing Communication and Corporate Communication during your studies.
After your dual degree programme in Public Relations und Kommunikation, numerous career opportunities will be open to you - for example, as an Editor or Social Media Manager.
Your study model: dual myStudium
You complete your degree programme with voluntary courses on campus or virtually via livestream - depending on how it suits your life. You will apply what you have learnt in projects and at work with your practice partner.
Your personal contact
*Availability: Mon - Fri from 8am - 7pm
Your benefits
Flexible studies
Interlocking theory and practice
AI in your studies
FACT CHECK: YOUR DUAL STUDY PROGRAMME
Study Model
Theory: Voluntary courses on campus or virtually via livestream (dual myStudium)
Practice: 20 hours/week with a practice partner of your choice
Your degree programme takes 6 semesters and has 180 Credit Points
STUDY LOCATIONS
VIRTUAL STUDIES
Study online at the virtual campus in live classes.
ON CAMPUS
Aachen, Augsburg, Bielefeld, Bochum, Bonn, Braunschweig, Bremen, Chemnitz*, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Essen, Frankfurt, Freiburg, Hamburg, Hannover, Karlsruhe, Kassel, Kiel, Köln, Leipzig, Lübeck, Magdeburg, Mannheim, München, Münster, Nürnberg, Potsdam, Regensburg, Rostock, Stuttgart, Ulm, Virtueller Campus, Wuppertal, Würzburg
Available on the following campuses from 01.10.2024 Aachen, Augsburg, Bielefeld, Bochum, Bonn, Braunschweig, Bremen, Chemnitz*, Dresden, Duisburg, Düsseldorf, Essen, Freiburg, Hannover, Karlsruhe, Kassel, Kiel, Leipzig, Lübeck, Magdeburg, Potsdam, Regensburg, Rostock, Stuttgart, Ulm, Wuppertal, Würzburg
START OF STUDIES
For this degree programme it is possible to start up to 4 times a year. You can apply up to 1 month before the start of your studies.
Start: First time in October 2024
Specialisations
Marketing Communication
Corporate Communication
Medienmanagement
Public Affairs
KI in Public Relations und Kommunikation
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
Subject to accreditation. 180 ECTS - German AR-Seal, ZFU
We expect approval from the Ministry no later than the start of the program. To date, all IU International University programs have been successfully accredited and approved on time.
[[Augsburg, Bielefeld, Bremen, Dresden, Duisburg, Düsseldorf, Essen, Hannover, Karlsruhe, Leipzig, Nürnberg, Stuttgart, Aachen, Bochum, Bonn, Braunschweig, Chemnitz*, Freiburg, Kassel, Kiel, Lübeck, Magdeburg, Potsdam, Regensburg, Rostock, Ulm, Wuppertal, Würzburg Subject to governmental approval: Augsburg, Bielefeld, Bremen, Dresden, Duisburg, Düsseldorf, Essen, Hannover, Karlsruhe, Leipzig, Nürnberg, Stuttgart, Aachen, Bochum, Bonn, Braunschweig, Chemnitz*, Freiburg, Kassel, Kiel, Lübeck, Magdeburg, Potsdam, Regensburg, Rostock, Ulm, Wuppertal, Würzburg]
Study-AI Syntea
Deepen your knowledge with Syntea and learn demonstrably more efficiently. Ask questions about the script and test your knowledge - verified by teachers!
What awaits you in the dual study programme Public Relations und Kommunikation
Among other things, we will provide you with subject-specific and methodological skills in the areas of digital editorial management and social media & mobile marketing - and thus make you ready for the digital transformation. The dual degree programme Communication & PR also focuses on the professional formulation and preparation of texts.
You will learn the basics of scientific work as well as business administration and economics.
You learn how to write professionally and develop press strategies as well as how to use current software tools.
You acquire skills in all communicative areas and media genres - online and offline.
You will gain sound know-how about media production, media law and media psychology.
Your Specialisations
Your dual study programme in Public Relations und Kommunikation offers you many perspectives. You can prepare yourself even more specifically for your dream job.
Marketing Communication
Corporate Communication
Medienmanagement
Public Affairs
KI in Public Relations und Kommunikation
New: AI-Electives!
With our optional AI elective modules, you will learn everything you need to know about artificial intelligence during your studies and make yourself indispensable on the job market!
Learn everything from the basics of AI systems to prompting techniques*
We will discuss real use cases that you may encounter in your day-to-day work
Take the modules independently of your degree programme and still collect valuable ECTS Points
Become a specialist of the future! We are one of the first universities to offer you the best conditions on the labour market
*You can find more information on course content in the module handbook
Dual study programme Communikation & PR: Your career prospects
PR OFFICER OR PR MANAGER
SOCIAL MEDIA MANAGER
EDITOR
Some of our practice partners
Study fees? You can save them!
US$0
Private, state-recognised University
Highest quality teaching
Personal support
Your personal contact
We will support you
Our student advisory service will help you if you have questions about your choice of degree program, the study locations or dual studies, for example.
+49 (0) 800 600 16 16 7
Admission requirements
We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
Frequently asked questions about the bachelor Public Relations und Kommunikation
We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.
REQUEST FREE INFORMATION
You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.
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Awards, accreditations and certifications
