Distance Learning

Master
Digital Marketing (M.A.)

• Completed, undergraduate degree

• From a state or state-recognised higher education institution/university

• Final grade of at least "Satisfactory"

• Proof of at least one year of qualified professional experience at the beginning of the study programme (this must be acquired after completion of the undergraduate degree)

Alternatives to the minimum grade (60 ECTS credits)
If you have completed your bachelor's degree with a final grade of "sufficient" or grade D equivalent to the German grade “ausreichend” (up to 4.0), you can still be admitted to a master's or MBA programme. For this, you need:

• A bachelor's degree (final grade 3.5 - 4.0) from a state or state-approved higher education institution/university
  and

• Relevant academic achievements from a master's/MBA programme at a state or state-approved higher education institution/university, relevant to the desired master's/MBA programme with a minimum of 20 ECTS credits or

• A relevant completed master's/MBA degree from a state or state-approved higher education institution/university
  or

• Relevant qualifications outside of academia which can be credited to you such as further education/training at GQF7 level or – for foreign qualifications such as postgraduate diplomas – equivalent to GQF7 level relevant to the desired master's/MBA programme, with a minimum of 20 ECTS credits

Tip: If you apply for recognition, we can review your relevant achievements and, where possible, credit them towards your study programme in a relevant field.

Proof of at least one year’s qualified professional experience completed prior to the start of the study programme. (Professional experience must be gained after the completion of your undergraduate studies).

Your professional experience from a successfully completed academic dual study programme in Germany can be considered proof of qualified professional experience for a 60 ECTS master’s programme (if the focus of the professional activity in the dual study programme fits the desired master’s programme).

Depending on your previous education, the following entry options are applicable for the 60-ECTS credits Master’s degree:

• undergraduate degree with 240 ECTS: direct access with the proof of one year qualified work experience.

• undergraduate degree with 210 ECTS: you can bridge the gap of 30 ECTS with the proof of one year qualified work experience

• undergraduate degree with 180 ECTS: you can bridge the gap of 60 ECTS with the proof of two years qualified work experience Recognition of knowledge and abilities acquired outside of higher education is possible in principle.

The further admission options represent individual cases to the above-mentioned General Admission Requirements and ensure the existence of a corresponding qualification for Master's degree programmes. Admission is at the discretion of the university.

Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). We accept the following English language skills certificates*:

• TOEFL (minimum 80 points) or

• IELTS (minimum 6,0 points) or

• Duolingo English Test (minimum 95 points) or

• Cambridge Certificate (minimum Grade B)

Note: Proof must be provided before starting the study programme and must not be older than five years. Is English your native language, or have you graduated from an English-speaking school or institution of higher education? Then you do not need to prove your English language proficiency. Get in touch with our study advisors for more details.

*IU International University of Applied Sciences may accept other language certificates for English B2 (CEFR) at their discretion.

For the 60-ECTS programme, we offer you the opportunity to qualify for a Master's programme even without a Bachelor's degree: through many years of professional experience as a manager or expert.
Prerequisites for admission are:
General admission requirements

• (High school) diploma or

• Completed vocational training of at least 2 years (DQR level 4) with a technical reference to the desired study programme

Professional experience

• At least 6 years of professional experience related to the desired study programme, including at least 3 years of management responsibility or expert work: Proof is provided by further training and / or advanced training certificates (DQR level 6), job references, letters of reference, confirmation from employer or similar.

Passed preparatory module at the IU
The preparation module* at the IU International University (IU) comprises two parts:

• Seminar paper (approx. 40 pages), completion time: 12 weeks (full-time)

• 30-minute oral examination

* The preparatory module can only be taken at the IU. If you start the Master's programme at IU on the basis of this preparatory module, it is not possible to transfer to another university within the Master's programme.