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Apply by August 27th using the code YOURWAY26 to get a 1.444€ discount, a free iPad plus a 1.444€ refund.
Apply by August 27th and use the code YOURWAY26 to get a 1.444€ discount, a free iPad plus a 1.444€ refund if you graduate within the standard study period.
You want to expand your skillset in digital communication? Great idea! Start your master's programme in growth hacking and take your career to the next level.
In this 120 ECTS programme, you will learn how to set companies on a growth course in the digital age. Digitisation has triggered a shift in marketing that is diminishing the impact of many online strategies. What companies need now is a clever combination of data analyses, product management and online marketing measures that hit the mark. You can deepen your knowledge according to your interests in your elective modules such as social media, salesforce or marketing & controlling.
Study flexible
anytime and anywhere with 24/7 online exams, full- or part-time.
Learn innovatively
on your digital campus with your own AI study assistant and multimedia tools.
State-recognized
Benefit from an accredited degree with excellent career prospects.
M.A., 120 ECTS credits
Language: en
Full-time or part-time, 100% flexible
Start today with Comfort Start – or start any time on your preferred date
24, 36, 48 months, depending on model Extension possible free of charge
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant Syntea, exams online or at nearest examination centre
Starting at 286€/month, depending on model
Current discount campaign
Study program is state-approved, accredited & internationally renowned, 120 ECTS - EN: AR-Siegel, ZFU: 1152323
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Your online studies master's programme kicks off with exciting topics such as "Advanced Growth Hacking" and "International Consumer Behaviour". In the first semesters, you will also learn about "Online and Social Media Marketing" and "Performance Marketing". You will then study digital analyses and promising strategies. Courses that take a close look at user experience, e.g. "Web and Mobile Development" and "User Interface and Experience", are also part of your studies. In the final semesters, you take your electives and start your Master's thesis.
| Module | ECTS credits |
|---|---|
| Advanced Growth Hacking | 5 |
| International Consumer Behavior | 5 |
| Online and Social Media Marketing | 5 |
| Advanced Research Methods | 5 |
| Data Driven Marketing | 5 |
| Project: Growth Hacking Tools | 5 |
| Module | ECTS credits |
|---|---|
| Performance Marketing: Search und Social | 5 |
| Design, Lean and Game: Social and creative methods | 5 |
| Digital Analytics and Strategies | 5 |
| Web and Mobile Development | 5 |
| Project: Conversion Rate Optimization | 5 |
| Project: Growth Hack Development | 5 |
| Module | ECTS credits |
|---|---|
| User Interface and Experience | 5 |
| Seminar: Previous and Current Growth Hacks | 5 |
| Electives A | 10 |
| Electives B | 10 |
| Module | ECTS credits |
|---|---|
| Master Thesis | 30 |
| Module | ECTS credits |
|---|---|
| Electives A | |
| Big Data Applications | 10 |
| Business Analyst | 10 |
| Communitymanagement and Online-Communiation | 10 |
| E-Commerce | 10 |
| Innovation and Sales | 10 |
| International Marketing and Marketing Controlling | 10 |
| Lean Start Up and Current Topics of Innovation and Entrepreneurship | 10 |
| Product Development and Design Thinking | 10 |
| SEA and Social Media Marketing | 10 |
| Salesforce Consultant Specialization | 10 |
| Social Media Models and Creation | 10 |
| Electives B | |
| AI and Mastering AI Prompting | 10 |
| Communication and Public Relations | 10 |
| Content Creation and Storytelling | 10 |
| Data Science and Analytics | 10 |
| Digital Transformation | 10 |
| Marketing Project and Agile Project Management | 10 |
| Marketing Research and Digital Campaigns | 10 |
| Neuromarketing | 10 |
| Sales Management | 10 |
| Salesforce Developer Specialization | 10 |
| Project: Start Up Lab | 10 |

Three exciting projects await in your master’s programme in growth hacking: "Growth Hack Development", "Growth Hacking Tools" and "Conversion Rate Optimisation". You will acquire practical skills directly within the framework of the projects and apply your newly acquired knowledge. In addition, many modules in the Growth Hacking degree programme are practice-oriented. These include, in particular, "International Consumer Behaviour" and "Online Social Media Marketing".
Did you know? During your studies, you’ll have the opportunity to take our new AI elective*. It will teach you everything you need to know about AI and prepare you for tomorrow’s professional world.
*You can find more information in your module handbook.

A generous marketing budget does not guarantee growth. What really counts is strategy – your strategy. Growth hackers who create resource-efficient, cost-effective and impactful marketing campaigns, optimise sales and ensure increased customer satisfaction are in demand in numerous industries. Small businesses and large corporations need talent with your skills to realise their opportunities in competitive markets. After graduation, you could work as a ...

As a growth manager, you gear companies towards growth. Your tasks include advancing growth strategies, driving innovation and keeping an eye on promising developments. You are involved in all areas of the company, because growth is an extensive topic. You also analyse data and identify opportunities to increase sales. Based on your findings, you work to win over customers or improve products.
The endless expanses of the world wide web are your playing field in marketing. Digital marketing & growth managers are responsible for digital marketing activities. Your responsibilities in this position include the conceptualisation and implementation of social media and influencer campaigns, SEO and SEM strategies as well as SEA. To ensure that your marketing mix hits the mark, you constantly analyse the successes and adjust your strategies if necessary.
What convinces customers to make a purchase? This is the question you’re trying to answer as a conversion rate optimisation manager. You analyse customer segments, develop personas and optimise the users’ experience. You use tests to find out whether your methods are effective. This way, you ensure a customer journey even the biggest sceptic can enjoy. You record your successes in reportings that include key performance indicators (KPIs).
Begin today with Comfort Start – or start any time on your preferred date
Free trial month*
Optional semester abroad
Access to MS Office
Opportunities to exchange with teachers and fellow students
Online library with 60,000 E-books and access to Statista
Eduroam internet access at over 20,000 locations worldwide
Study and career coaching
Access to over 14,000 courses and 1,800 video tutorials via LinkedIn Learning
Holiday semesters and free extension for up to 12 months
*The fees for this period only apply if you continue your studies with us.
Do you need help with your decision? Your personal study advisor is happy to help you!
Do you have vocational training or further education, work experience, or have you already studied? We are happy to assess — even before you apply for your distance learning programme — whether and to what extent we can recognise your prior learning: no obligation and 100% online. Simply complete our online recognition form.
Reduce your study duration: Skip individual modules or entire semesters!
Save on tuition fees: For every recognised ECTS point, you save 30 euros.
🤔 Can't find your qualification? No worries! Our form helps you get other qualifications recognised.
🤔 Can't find your qualification? No worries! Our form helps you get other qualifications recognised.
Need help with your recognition application? Our recognition guide brings together all the key information you need.
If you want to take full advantage of our recognition process, make sure to submit your application before the end of your trial month. To reduce your study duration, you can submit your prior learning recognition application at any time — including during your studies. However, a fee reduction can no longer be granted after the trial month has ended.
We make it possible: At IU International University of Applied Sciences you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
Completed undergraduate degree in the field of marketing and communication with at least 180 ECTS
Your degree must be from a state or state-approved higher education institution/university
You must have achieved a final grade of at least “satisfactory” or Grade C equivalent to the German grade “befriedigend” in your previous undergraduate degree
Alternatives to the minimum grade (120 ECTS credits)
If you have completed your bachelor's degree with a grade of "sufficient" or grade D equivalent to the German grade “ausreichend” (up to 4.0), you can still be admitted to a master's or MBA program. For this, you need:
A bachelor's degree (grade 3.5 - 4.0) from a state or state-approved higher education institution/university
and
Relevant study achievements from a master's/MBA programme at a state or state-approved higher education institution/university relevant to the desired master's/MBA programme, with a minimum of 40 ECTS credits
or
A relevant completed master's/MBA degree from a state or state-approved higher education institution/university
or
Relevant qualifications outside of academia which can be credited to you such as further education/training at GQF7 level or – for foreign qualifications such as postgraduate diplomas – equivalent to GQF7 level relevant to the desired master's/MBA programme, with a minimum of 40 ECTS credits
Tip: If you apply for recognition, we can review your relevant achievements and, where possible, credit them towards your study programme in a relevant field.
Exception: To be admitted to the master's programme in Architecture (120 ECTS credits), you must have completed your undergraduate degree with a final grade of at least "good” or grade B equivalent to the German grade "good" (up to 2.5).
Is your undergraduate degree not in the required subject field for the 120 ECTS programme's admission requirements? You can still apply! You'll have to take 2 specific courses from your study programme and successfully complete them before you can start your studies.
Recognition of knowledge and abilities acquired outside of higher education is possible in principle.
The alternative admission requirements represent individual exceptions to the aforementioned General Admission Requirements and ensure that you are qualified to access a master's degree programme. Admission is granted at the discretion of the institution.
Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). We accept the following English language skills certificates*:
TOEFL (minimum 80 points) or
IELTS (minimum 6,0 points) or
Duolingo English Test (minimum 95 points) or
Cambridge Certificate (minimum Grade B)
Note: Proof must be provided before starting the study programme and must not be older than five years. Is English your native language, or have you graduated from an English-speaking school or institution of higher education? Then you do not need to prove your English language proficiency. Get in touch with our study advisors for more details.
*IU International University of Applied Sciences may accept other language certificates for English B2 (CEFR) at their discretion.
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Information on study content & electives
Information on career prospects
Information on financing options
Soziale Arbeit (B.A.)
Stefanie
Sehr empfehlenswert
Insgesamt ein super Studium, ich bin sehr zufrieden und fühle mich rundum gut betreut und aufgehoben. Es wird sich viel Mühe um die Zufriedenheit der Studenten gegeben und auch die Dozenten sind super nett und engagiert. Man kann jederzeit Fragen klären und hat immer einen Ansprechpartner der einem weiterhilft. Ich würde jederzeit wieder an der IU studieren und kann es nur weiterempfehlen!
Posted on 22.05.2026 on fernstudiumcheck.de
Angewandte Psychologie (B.Sc.)
Albena
Flexibilität im Fernstudium neben dem Beruf
Ich habe bisher sehr gute Erfahrungen im Fernstudium ‚Angewandte Psychologie‘ gemacht. Besonders gut gefällt mir die Flexibilität bei der IU, weil ich neben dem Studium zu 100 % arbeite. Ich kann selbst entscheiden, wann und wie viel ich lerne. Sehr zufrieden bin ich auch damit, dass ich keinen Druck habe, wann ich mit dem Studium fertig sein muss, und dass ich kostenlos verlängern kann. Dadurch kann ich das Studium besser mit meinem Berufsleben vereinbaren.
Posted on 20.04.2026 on fernstudiumcheck.de
International Management (M.A.)
Djo
Bin ein großer Fan der IU
Ich bin ein großer Fan der IU und habe dort in letzter Zeit unglaublich viel gelernt. Die Möglichkeiten, die Studierenden geboten werden – insbesondere im Fernstudium – sind sehr vielfältig und flexibel. Dadurch macht das Lernen nicht nur Spaß, sondern lässt sich auch hervorragend in den Alltag integrieren. [...] Für mich gehört die IU zu den besten Anbietern für Fernstudiengänge in Deutschland. Ich kann sie aus voller Überzeugung jederzeit weiterempfehlen.
Posted on 03.06.2026 on fernstudiumcheck.de