Dual Studies Bachelor
Marketing (B.A.)
YOUR DUAL STUDY PROGRAM MARKETING (B.A.)
Do you want to learn how to get customers excited about a product and retain them for a brand in the long term? Then the dual study program in Marketing is the course for you. This course not only covers the basics of business administration, but also deepens your knowledge of digital business models, CRM and market research. In the dual study program in marketing, you will analyze customer needs and marketing trends in order to develop effective strategies. You will learn how to use both traditional and modern marketing tools in a targeted manner.
FACT CHECK: YOUR DUAL STUDY PROGRAMME MARKETING
Study models and degree
Dual study program: Classes two days a week on campus or virtually. Follow-up consolidation of what you have learned using the learning materials.
Dual myStudium: Independent acquisition of theory on the myCampus learning platform with the help of innovative learning materials and learning AI, optional accompanying courses to deepen what you have learned virtually via livestream or on campus.
Practice: 20 hours/week at your practical partner company
Degree: B.A.
Duration
Your degree programme lasts 6-7 semesters and has 180 Credit Points, depending on the study model.
START AND DURATION OF STUDIES
You can apply up to 1 month before the start of your studies.
Start date:
January 1 (Dual myStudium only)
April 1
July 1 (Dual myStudium only)
October 1
STUDY LOCATIONS
Augsburg, Berlin, Bielefeld, Bochum, Bonn, Bremen, Dortmund, Düsseldorf, Duisburg, Essen, Frankfurt, Freiburg, Hamburg, Hannover, Karlsruhe, Köln, Leipzig, München, Münster, Regensburg, Rostock, Stuttgart, Ulm, Virtueller Campus, Würzburg
Depending on study model and study start
Specialisations
Your dual study programme offers you many prospects: Various specialisation options allow you to prepare even more specifically for your dream job.
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
In accrediation.
*Subject to state recognition of the degree programmes and approval of the Chemnitz branch by the Free State of Saxony. We expect the approvals from the ministries by the start of the programme at the latest. To date, all IU International University programmes have been successfully accredited and approved on time.
We expect approval from the Ministry by the start of the programme at the latest. So far, all IU International University (IU) programmes have been successfully accredited and approved on time.
Dual study models for the Bachelor Marketing
You can complete your Bachelor's degree in Marketing in one of our two study models, depending on the study location: The dual study programme or the dual myStudium. What doesn't change: You will spend 20 hours a week with a practice partner of your choice and gain important work experience. Find out more about the study models now!
Der Klassiker: Theorie und Praxis optimal vereint!
Theorie: Theoretische Wissensvermittlung in Lehrveranstaltungen an zwei Tagen pro Woche in kleinen Gruppen vor Ort – vereinzelt auch online per Live-Videokonferenz.
Lernformat: In den Lehrveranstaltungen wird dir die Theorie systematisch vermittelt. Dort kannst Du dich direkt austauschen, Fragen stellen und Themen aus deinem Arbeitsalltag besprechen. Anschließend vertiefst Du das Gelernte mithilfe der Lernmaterialien.
Studienort: Berlin, Düsseldorf, Frankfurt, Hamburg, Köln, München, Stuttgart
Praxis: 20 h/Woche bei Deinem Praxispartner-Unternehmen.
Akkreditiert: Als duales Präsenzstudium.
Flexibel dual studieren – so wie es für Dich passt!
Theorie: Du lernst die Theorie eigenständig über die digitale Lernplattfom myCampus mit innovativen Lernmaterialien und persönlichem KI-Lernassistenten Syntea. Dabei entscheidest Du selbst wann und wo Du lernst.
Lernformat: Optionale Begleitveranstaltungen unterstützen Dich bei der Wissensvertiefung – wöchentlich am Campus oder online per Live-Videokonferenz. Zusätzlich stehen Dir weitere digitale, interaktive Live-Formate zur Verfügung.
Studienort: Augsburg, Bielefeld, Bochum, Bonn, Bremen, Dortmund, Dresden, Duisburg, Essen, Freiburg, Hannover, Karlsruhe, Leipzig, Mainz, Münster, Regensburg, Rostock, Ulm, Würzburg
Praxis: 20 h/Woche bei Deinem Praxispartner-Unternehmen.
Akkreditiert: Als duales Fernstudium.
Content of the dual study program in Marketing
In the dual study program in Marketing, you will acquire essential knowledge to define marketing goals and develop strategies to achieve them. This course will sharpen your awareness of the need to adapt activities to target group requirements and provide you with knowledge of various communication and sales channels. The dual study program in Marketing Management sensitizes you to the role of consumer behaviour in marketing decisions, introduces you to the instruments of the marketing mix and prepares you for challenges in international and intercultural marketing.
You can find a detailed curriculum on the page of your desired study model Marketing Dual Studies or Marketing Dual myStudium. A semester could look like this:
Do you still have questions?
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Why you should study Marketing dual study program
Private studies for 0€
Theory & Practice
15.000 Praxispartner
Request free study brochure
What you get for free
Information on study content & electives
Career prospects
Information on practice partners
ONLINE MARKETING MANAGER
As an online marketing manager, you are responsible for a company's digital marketing activities - from conception and implementation to performance reviews. Depending on the company, you may also be responsible for social media activities. Part of your job is also to calculate budgets, carry out the competition and market analyses and maintain website content via the content management system.
SALES MANAGER
Sales management is about selling goods, products or services. Depending on whether you work in the office or in the field, you will support and advise customers either by telephone or directly on-site. Your other tasks as a sales manager include acquiring new customers, developing sales strategies and conducting contract negotiations.
BRAND MANAGER
As a Brand Manager, you will be responsible for specific products or brands and ensure that they have a distinctive and unique image. You carry out market analyses and develop appropriate market positioning strategies, design advertising measures and optimise them to achieve the highest possible product visibility. As a brand manager, you work closely with various departments such as marketing or product development.
Some of our practice partners
