Dual Studies Bachelor
Online Marketing (B.A.)
YOUR DUAL MYSTUDIES PROGRAMME ONLINE MARKETING (B.A.)
Would you like to become an expert in the planning of performance campaigns, search engine optimization or social media? The dual study program in online marketing prepares you for precisely these areas of digital channels. As part of this course, you will learn the basics of business administration and project management, develop effective marketing strategies and analyze customer needs. The dual study program in online marketing prepares you for search engine marketing, social media marketing, email marketing, content marketing and affiliate marketing. Immerse yourself in the world of digital marketing and start your dual study program in online marketing.
FACT CHECK: YOUR DUAL STUDY PROGRAMME
Study model and degree
Dual myStudium: Independent acquisition of theory on the myCampus learning platform with the help of innovative learning materials and learning AI, optional accompanying courses to deepen what you have learned virtually via livestream or on campus.
Practice: 20 hours/week at your practical partner company
Degree: B.A.
Duration
Your degree programme lasts 6-7 semesters and has 180 Credit Points, depending on the study model.
START AND DURATION OF STUDIES
You can apply up to 1 month before the start of your studies.
Start date:
January 1 (Dual myStudium only)
April 1
July 1 (Dual myStudium only)
October 1
STUDY LOCATIONS
Düssledorf, Hamburg, Köln, München, Virtueller Campus
Depending on study model and study start.
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
In accrediation.
*Subject to state recognition of the degree programmes and approval of the Chemnitz branch by the Free State of Saxony. We expect the approvals from the ministries by the start of the programme at the latest. To date, all IU International University programmes have been successfully accredited and approved on time.
We expect approval from the Ministry by the start of the programme at the latest. So far, all IU International University (IU) programmes have been successfully accredited and approved on time.
Dual study model for the Bachelor Online Marketing
You can complete your Bachelor's degree in Online Marketing in the study model: Dual myStudium. You will spend 20 hours a week with a practice partner of your choice and gain important work experience.
Content of the dual mystudy program Online Marketing
Get ready for the challenges of the digital industry. In the dual study program Online Marketing, you will combine theoretical scientific principles with methodological skills and practical experience with your practice partner. You will gain insights into classic marketing management and modern marketing strategies for online and social media channels. In addition to business basics, you will learn how to use specific online marketing tools and receive training in important interface areas such as IT, law and customer service. Start your dual study program in online marketing and become a professional in the digital world.
You can find a detailed curriculum on the page of your study model Online Marketing Dual myStudium. A semester could look like this:
Do you still have questions?
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Why you should study Online Marketing dual study program
Theory & Practice
Private studies for 0€
15.000 Praxispartner
Request free study brochure
What you get for free
Information on study content & electives
Career prospects
Information on practice partners
ONLINE MARKETING MANAGER
From concept development to implementation of online marketing campaigns and the monitoring of success: as an online marketing manager, you will be responsible for a company's digital marketing measures. You will analyse challenges strategically and use all the possibilities of digital marketing to find solutions. In doing so, you will also apply specialist knowledge from the fields of business administration, information technology and software development as well as design.
DIGITAL PROJECT MANAGER
You will realise projects in the online world using digital tools and methods. To do this, you will define goals for customers or companies in advance, which you then want to achieve, and react to changing markets, products and services.
CONTENT MARKETING MANAGER
In content marketing, you will be responsible for developing high-quality content for a company's or client's online channels and social media platforms. Your tasks consist of planning, implementing various measures and controlling the content. To ensure that processes run smoothly, you will define in editorial plans when and which content will appear and where it will be placed.
Some of our practice partners
