Dual Studies Bachelor
Public Relations und Kommunikation (B.A.)
YOUR DUAL STUDY PUBLIC RELATIONS UND KOMMUNIKATION (B.A.)
If you have a talent for playing with words, are creative and enjoy making contacts, the dual study program in Public Relations und Kommunikation is just the thing for you. As part of this course, you will not only learn the basics of audiovisual media, but also delve into digital editorial management, social media & mobile marketing and the art of storytelling. In addition, the dual degree course in Public Relations und Kommunikation expands your business knowledge and allows you to specialize in the areas of marketing communication and corporate communication.
Your dual study program in brief
Study model and degree
Dual myStudium: Independent acquisition of theory on the myCampus learning platform with the help of innovative learning materials and learning AI, optional accompanying courses to deepen what you have learned virtually via livestream or on campus.
Practice: 20 hours/week at your practical partner company
Degree: B.A.
Duration of study
Your course lasts 7 semesters and has 120 ECTS credits.
Study start
Studies can start 4 times a year:
January 1
April 1
July 1
October 1
You can apply up to 1 month before the start of your studies.
Study locations
Study virtually: Study online in live events on the virtual campus.
Directly on campus: Düsseldorf, Hamburg, Cologne, Munich
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
In accrediation.
*Subject to state recognition of the degree programmes and approval of the Chemnitz branch by the Free State of Saxony. We expect the approvals from the ministries by the start of the programme at the latest. To date, all IU International University programmes have been successfully accredited and approved on time.
We expect approval from the Ministry by the start of the programme at the latest. So far, all IU International University (IU) programmes have been successfully accredited and approved on time.
Dual study model for the Bachelor Kommunikation & PR
You can complete your Bachelor's degree in Kommunikation & PR in the Dual myStudium. You will spend 20 hours a week with a practice partner of your choice and gain important work experience.
Content of the dual study program in Public Relations und Kommunikation
The dual study program in Public Relations und Kommunikation equips you with specialist and methodological skills, ideal for the digital transformation. You will immerse yourself in digital editorial management and social media & mobile marketing and perfect your copywriting skills. The dual study program in Public Relations und Kommunikation not only sharpens your understanding of scientific work and business administration, but also teaches you skills in creating press releases and strategies, supported by the latest software tools. The course also covers online and offline communication and offers in-depth insights into media production, law and psychology.
You can find a detailed curriculum on the page of the study model Public Relations und Kommunikation Dual myStudium. A semester could look like this:
Do you still have questions?
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Why you should study Public Relations und Kommunikation dual study program
15.000 Praxispartner
Private studies for 0€
Theory & Practice
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What you get for free
Information on study content & electives
Career prospects
Information on practice partners
PR OFFICER OR PR MANAGER
As a PR officer or PR manager, you will be responsible for the positive external perception of companies, authorities or organisations. You communicate with customers, business partners and the public. You develop strategies and campaigns, manage budgets, are in contact with journalists, send out press releases and write editorial articles. You may also be responsible for organising press events, conferences and trips.
SOCIAL MEDIA MANAGER
The job of a social media manager involves much more than just posting a few articles on social networks. To successfully integrate social media into corporate communications, you develop a strategy and an editorial plan. You create high-quality content and write target group-oriented posts. It is important that you know your target group and the current trends very well. You also use analysis tools to keep an eye on the success of your measures.
EDITOR
As an editor, you will work in the press, on television or in the marketing department of a large company. Your main task will be to plan and implement articles and content in various media. For example, you research topics, write your own articles or revise and edit text contributions from authors and journalists.
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Some of our practice partners
