Dual Studies Bachelor
Wirtschaftspsychologie (B.Sc.)
Your dual study program Business Psychology (B.Sc.)
When studying business psychology, you will learn what influences purchasing tendencies and what motivates people to invest money. You will also learn effective methods to motivate employees. You will gain deep insights into human behavior in an economic context and acquire sound psychological knowledge. You will also gain insights into business management aspects such as business administration and marketing. With a degree in business psychology, many career opportunities are open to you, e.g. in HR departments, management consultancies or marketing agencies.
Your study programme summed up
Study model and degree
Dual myStudium: Independent acquisition of theory on the myCampus learning platform with the help of innovative learning materials and learning AI, optional support sessions to consolidate what you have learnt virtually via livestream or on campus.
Practice: 20h/week at your practice partner company
Degree: B.Sc.
Study duration
Your degree programme lasts 7 semesters and has 210 Credit Points.
Start of studies
You can start your studies 4x a year:
January 1
April 1
July 1
October 1
You can apply up to one month before the start of your studies.
Study locations
Virtual studying: Study online at the virtual campus in live events.
Directly on campus: Augsburg, Frankfurt, Hamburg, Cologne, Munich, Nuremberg
Specialisations
Your dual mystudy programme offers you many prospects: Various specialisation options allow you to prepare even more specifically for your dream job.
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.Sc.
In accrediation.
*Subject to state recognition of the degree programmes and approval of the Chemnitz branch by the Free State of Saxony. We expect the approvals from the ministries by the start of the programme at the latest. To date, all IU International University programmes have been successfully accredited and approved on time.
We expect approval from the Ministry by the start of the programme at the latest. So far, all IU International University (IU) programmes have been successfully accredited and approved on time.
Dual study programmes for the Bachelor Business Psychology
You will study this degree programme in the dual myStudium study model.
Contents of the dual study programme in Business Psychology
In the myStudy Business Psychology dual study program, you will integrate psychological concepts into business practice and combine them with management skills. You will receive a comprehensive and practical basic education in business psychology. This will enable you to integrate psychological concepts into the practical business world and combine your work with management skills.
Exemplary curriculum: The order of the modules may vary depending on when you start your studies.
Do you still have questions?
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Why you should study Business Psychology dual
Theory & Practice
15.000 Praxispartner
Private studies for 0€
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What you get for free
Information on study content & electives
Career prospects
Information on practice partners
Personnel Developer
Companies that are currently undergoing extensive change processes are heavily reliant on experts in personnel and organisational development. These experts prepare the workforce for new areas of responsibility, often through courses and workshops. However, reorganisations are sometimes associated with conflict and this is where HR developers act as mediators. They offer counselling for employees or conduct individual coaching sessions.
Change Management Consultant
Companies are constantly faced with rapid change. To ensure sustainable success, everyone involved must be included in this process. As a change management consultant, you will support the management and employees in any corporate restructuring, illustrate how these changes can be realised and contribute to the development of new forms of cooperation.
Recruiting Manager
As a recruiting manager, you are constantly on the lookout for new talent for your company. This profession has changed a lot in recent times, because unlike in the past, where people tended to wait for applicants to apply for a vacancy themselves, today they are increasingly taking the initiative and approaching potential candidates directly, for example via social media and online job markets.
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Some of our practice partners
