Bachelor dual myStudies E-Commerce

Study and benefit!

Start in October 2024 and take part in our competition: you will receive a €50 voucher and have the chance to win an iPad!

Your dual study program Digital Transformation (B.A.)

In the dual study program in e-commerce, you will learn how to ensure a smooth online shopping experience. This includes mastering the challenges in the field of e-commerce, understanding methods, tools and systems for designing successful web applications as well as skills for advising business partners and customers in online retail and taking on initial management tasks. You have the opportunity to take part in courses on campus or virtually via livestream. You can apply your acquired knowledge in projects and with your practice partner.

You will study this degree program in the dual myStudium study model.



Study Model


  • Voluntary courses on campus or virtually via livestream (dual myStudium)

Practice: 20 hours/week with a practice partner of your choice


Your degree programme lasts 7 semesters and has 180 Credit Points


Bremen, Dortmund, Düsseldorf, Frankfurt, Hamburg, Hannover, Köln, Leipzig, Mannheim, München, Münster, Stuttgart, Virtueller Campus


It is possible to start this course 4 times a year. You can apply up to 1 month before the start of the course.

Start: For the first time from October 2024


Your dual study programme offers you many prospects: Various specialisation options allow you to prepare even more specifically for your dream job.


Degree: B.A.

System Accredited. IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.

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Study Programs

Dual study programmes for the Bachelor E-Commerce

Herobild E-Commerce: Frau mit verschränkten Armen

E-Commerce: Dual myStudium

Dual myStudium study model: Voluntary courses on campus or virtually via livestream + 20 hours/week with your practice partner.

Study locations: Aachen, Augsburg, Wuppertal, Virtual Campus

Find out more
Study Content

Contents of the dual study programme in E-Commerce

In our dual study program in e-commerce, you will immerse yourself in the various aspects of online retail, from products to technical framework conditions. While you acquire scientific principles and methodological knowledge in theory, you will apply what you have learned in practice and develop practical skills.

You will receive an introduction to the basics of e-commerce, digital business models and online marketing. Methodological skills are taught through the basics of web programming and agile project management. Special integration subjects deepen your knowledge in topics such as web stores and platforms, content management systems, web analytics and payment methods.

During 6 out of 7 semesters, you will complete a practical project in which you work on a problem from your practical company.

Exemplary curriculum: The order of the modules may vary depending on when you start your studies.

Your personal contact

Illustration Kontakt duales Studium: Weibliche Person an Schreibtisch mit Headset und Laptop

We will support you

Our student advisory service will help you if you have questions about your choice of degree program, the study locations or dual studies, for example.

Just give us a call
*Availability: Mon - Fri from 8am - 7pm

+49 (0) 800 600 16 16 7
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Why you should study E-Commerce dual

Theory & Practice

Study, work and leisure - with us you can combine everything thanks to regular alternation between theory and practice. You always apply what you have learnt directly in the practical phases - this makes it much quicker and easier for you to understand course content.

15.000 Praxispartner

Anders als viele andere Hochschulen bringen wir Studierende und Unternehmen aufeinander abgestimmt zusammen – und das mit Erfolg: 2 von 3 Studierenden werden nach dem Abschluss von ihrem Praxispartner übernommen.

Private studies for 0€

Does studying privately sound expensive? At IU you pay €0 for your Dual Studies - because your practice partner pays your tuition fees.

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“