Bachelor Duales myStudium BWL - Handelsmanagement*
*Translated: Business Administration - Retail Management. Only available in German
Retail needs bright minds like you: start your dual degree in business administration retail management: With the dual myStudium at IU.
Your dual myStudium BWL - Handelsmanagement
From planning delivery dates to creating market analyses and sales strategies: In this dual degree programme in BWL - Handelsmanagement, you will learn how to successfully advance retail companies. You will study:
Business administration and industry-specific basics
(Online) Marketing and the targeted use of marketing concepts
Optimising the value chain of retail companies
Your study model: dual myStudium
You complete your degree programme with voluntary courses on campus or virtually via livestream - depending on how it suits your life. You will apply what you have learnt in projects and at work with your practice partner.
Your personal contact
*Availability: Mon - Fri from 8am - 7pm
Your benefits
Flexible studies
Interlocking theory and practice
AI in your studies
FACT CHECK: YOUR DUAL STUDY PROGRAMME
Study Model
Theory: Voluntary courses on campus or virtually via livestream (dual myStudium)
Practice: 20 hours/week with a practice partner of your choice
Your degree programme takes 6 semesters and has 180 Credit Points
STUDY LOCATIONS
VIRTUAL STUDIES
Study online at the virtual campus in live classes.
ON CAMPUS
Aachen, Bielefeld, Bochum, Bonn, Braunschweig, Chemnitz*, Duisburg, Freiburg, Karlsruhe, Kassel, Kiel, Magdeburg, Münster, Potsdam, Regensburg, Rostock, Virtueller Campus, Wuppertal, Würzburg
Available on the following campuses from 01.10.2024 Bonn, Chemnitz*, Karlsruhe, Kiel, Magdeburg, Münster, Potsdam, Rostock, Wuppertal, Würzburg
START OF STUDIES
For this degree programme it is possible to start 4 times a year.
Start: First time in October 2024
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
Subject to accreditation. 180 ECTS - German
We expect approval from the Ministry no later than the start of the program. To date, all IU International University programs have been successfully accredited and approved on time.
[[Bonn, Karlsruhe, Münster, Wuppertal, Chemnitz*, Kiel, Magdeburg, Potsdam, Rostock, Würzburg Subject to governmental approval: Bonn, Karlsruhe, Münster, Wuppertal, Chemnitz*, Kiel, Magdeburg, Potsdam, Rostock, Würzburg]
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What awaits you in the dual study programme BWL - Handelsmanagement
Digitalisation, international competition or establishing supply chains: The retail sector is currently facing major challenges. In Business Administration - Retail Management degree programme, you will learn how to successfully meet these challenges and make retail companies competitive and future-proof.
You will study business management topics such as Market Research & Analysis, Economic Policy as well as Human Resources Marketing and Development.
You will acquire knowledge in (online) marketing and deal with markets and consumer behaviour.
You will learn the basics of retail management and acquire know-how in international trade, corporate and tax law.
You will deal with the value chain of retail companies and their optimisation.
You will take your specialisation modules from the 3rd semester onwards.
This is an exemplary curriculum. The order of the modules may vary depending on the start of your studies. Furthermore, your semester is divided into two parts. This means that you always study two modules at the same time.
New: AI-Electives!
With our optional AI elective modules, you will learn everything you need to know about artificial intelligence during your studies and make yourself indispensable on the job market!
Learn everything from the basics of AI systems to prompting techniques*
We will discuss real use cases that you may encounter in your day-to-day work
Take the modules independently of your degree programme and still collect valuable ECTS Points
Become a specialist of the future! We are one of the first universities to offer you the best conditions on the labour market
*You can find more information on course content in the module handbook
Dual study programme BWL - Handelsmanagement: Your career prospects
The dual degree programme in BWL - Handelsmanagement offers you many perspectives: You can start as an expert in the middle management of wholesale and retail companies as well as trading groups - and in very different sectors. Whether it's food, textiles or the automotive industry, online retail or the local branch: the choice is yours. After graduation, you can work as a ...
(JUNIOR) BRANCH MANAGER
CUSTOMER RELATIONSHIP MANAGER
E-COMMERCE MANAGER
Some of our practice partners
Study fees? You can save them!
US$0
Private, state-recognised University
Highest quality teaching
Personal support
Your personal contact
We will support you
Our student advisory service will help you if you have questions about your choice of degree program, the study locations or dual studies, for example.
+49 (0) 800 600 16 16 7
Admission requirements
We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
Frequently asked questions about the bachelor BWL - Handelsmanagement
We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.
REQUEST FREE INFORMATION
You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.
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Awards, accreditations and certifications
