Which NC is required to study event management?

As a university, the IU deliberately dispenses with an NC. Here you simply study what you feel most like doing and what ideally matches your talents. No matter what your grade point average is. Studying without NC is a matter of course for us, so that you always get the place you want.

In which city can I study event management?

You can study Event Management at the following campuses: Berlin, Düsseldorf, Frankfurt, Hamburg, and Cologne. And of course, at the Virtual Campus, which makes studying possible for you anywhere in Germany.

Can I study event management without an Abitur?

Yes, we also make that possible at the IU. In addition to the entrance qualification in form of an Abitur or Fachabitur, prospective students without an Abitur also have the opportunity to enter our bachelor’s programme. You can study Event Management without an Abitur if you have completed an advanced training course (e.g. as an IHK business administrator) have a master craftsman's certificate or have at least two years of vocational training and at least three years of professional experience building on this.

How long does the event management study programme take?

The Event Management bachelor's programme lasts for 36, 48 or 72 months, depending on which time model you choose. In the myStudium study format, the standard duration is 36 months. However, if you need more time and semesters for your studies, this is absolutely no problem.

What does an event manager actually do?

Event managers are responsible for the planning and implementation of events. In consultation with the client, the concept and cost plan, location scouting and then the implementation of the event are developed. Finally, the evaluation after the event is also important for your daily business. You are the first point of contact for all questions about the event and you decide every little detail. As an event manager, you organise meetings, congresses, trade fairs, sporting events, concerts, exhibitions, festivals, product launches, press conferences, weddings or big shows. You make sure that your event is perfectly designed for the target group. The career opportunities are wide-ranging and diverse: Event managers can pursue careers in agencies, public administration, cities, event and congress agencies, companies with marketing departments or work as self-employed professionals.

Bachelor Event Management | Your IU Degree

Study the event management of the future.

You like perfectly staged live events? Are you fascinated by the symbiosis of live communication and digital transformation? Then become an event manager of a new generation, that can easily design, plan and execute hybrid events. For business events that make a lasting impression - and create a high brand experience. An Event Management degree (B.A.) will equip you with the complete interdisciplinary and intersectoral knowledge. The focus is on current topics such as sustainability management, digitalisation of events and crisis management.

Do you want to know more?

In our free and non-binding information material you will find out everything about:

Content of your studies
Admission and application
Prices in detail

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Time for the future. Your career opportunities.

Sports, culture, business, tourism – as a graduate of the Event Management B.A. program, many doors are open to you. Especially in a time when new, innovative ideas and forms of live communication demand new qualifications. This is where you come in. For example, as:

Karrieremöglichkeit “Eventmanager:in”: Eventmanagerin zeigt auf ein Whiteboard im Konferenzraum

Event Manager at an Event Agency

As an event manager at an event agency, you take responsibility for the entire planning and execution of a wide variety of events. From the initial brainstorming and meticulous budgeting to the final implementation, you ensure that everything runs smoothly. You work closely with service providers, coordinate everyone involved on site, and make sure every detail is just right. After each event, you evaluate its success and develop improvements for the future. Organizational talent, creativity, and negotiating skills are your strengths and make you the central point of contact for successful events.

Karrieremöglichkeit “Eventprojektmanager:in”: Publikum schaut zum Rednerpult mit Mikrofon

Manager Event Location

Karrieremöglichkeit “Sales Manager:in im Veranstaltungsbereich”: Eventmanagerin schaut auf den Bildschirm im Büro

Trade Fair and Congress Manager

Studyformats

Choose how you want to study Event Management at the IU

You can study your Bachelor of Event Management in various study forms. This depends entirely on how your individual everyday life looks like and what prerequisites you have when you begin your studies. The table provides you with a good overview about the benefits of the different forms of study and which model will support you best on your personal path.

Request free study brochure

What you get for free

Information on study content & electives
Information on career prospects
Information on financing options

FAQ

The most important questions about studying Event Management

Contact

Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

+49 (0) 30 31198810

*Available Mon - Fri from 8 a.m. - 8 p.m., Sat from 9 a.m. - 5 p.m.

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Details

Why you should study Event Management

A degree brings a variety of advantages that can help you throughout your career. You develop soft skills and abilities such as academic writing, which are important for your professional development and which you would not acquire in traditional vocational training. Certain positions—and corresponding salary levels—can only be reached with an academic degree. Lifelong learning is also becoming increasingly important in our society, and a bachelor’s or master’s degree simply gives you better career and advancement opportunities, paving the way for a successful future.

What your Event Management studies at IU look like

What do you need to be a successful event manager? Above all, a solid academic and practice-oriented education in business administration and economics. You'll learn about the latest management methods, specifically tailored to the event industry.

You can specialize, for example, in Hotel Management, Tourism Management, Communication Planning & Design, and much more. The program is also highly practice-oriented, including business simulations in tourism, hospitality, and event management.

Outlook for the future: What you will do after graduation

Your main future tasks as an event manager will include designing, planning, and executing events of all types—including communication, budget responsibility, and evaluation. This is especially true for business events and MICE events (Meetings, Incentives, Congresses, Exhibitions) both on a national and international level. Sports, culture, business, tourism—as a graduate of the Event Management B.A. program, you will have many doors open to you.