Dual myStudium Bachelor
Wirtschaftspsychologie (B.Sc.)*
*Translated: Business Psychology.
180 ECTS credits. Language: Only available in German.
Your dual myStudium Wirtschaftspsychologie (B.Sc.)
What influences a person's buying behaviour? What motivates them to invest money and why? Furthermore, how can you effectively motivate employees? Studying business psychology will give you deep insights into human behaviour in an economic context.
At the same time, you will learn sound psychological knowledge and gain an insight into business aspects such as business administration or marketing. With a degree in business psychology, many different career paths are open to you. For example, you could work in HR departments of companies, in management consultancies or marketing agencies.
Your study model: dual myStudium
You acquire your knowledge independently on your digital learning platform myCampus. You learn wherever you want and organise your studies entirely according to your individual ideas - supported by innovative learning and teaching formats as well as your personal AI learning assistant Syntea.
In optional support sessions, you also have the opportunity to deepen what you have learnt either virtually via livestream or directly on campus in small groups and ask questions. Your studies will be complemented by practical experience, which you will gain 20 hours a week at your practice partner company.
Your benefits
Flexible studies
Interlocking theory and practice
AI in your studies
Fact Check: Your dual myStudium Wirtschaftspsychologie
Study model and degree
Theory: Mostly digital on your learning platform myCampus and your personal AI learning assistant Syntea. Optional accompanying events to deepen your learning.
Practice: 20 hours/week at your practice partner company
Degree: B.Sc.
Studiendauer & Zeitmodell
Dein Studium dauert 6 Semester und hat 180 ECTS-Punkte.
Geteilte Woche: Fester Wochenplan mit 2 Tagen Theorie und 3 Tagen Praxis.
START OF STUDIES
You can apply up to 1 month before the start of your studies.
STUDY LOCATIONS
VIRTUAL STUDIES
Study online at the virtual campus in live classes.
ON CAMPUS
Augsburg, Frankfurt, Hamburg, Köln, München, Nürnberg
Available on the following campuses from
Study-AI Syntea
Deepen your knowledge with Syntea and learn demonstrably more efficiently. Ask questions about the script and test your knowledge - verified by teachers!
Akkreditierung & Anerkennung
Der Studiengang ist im Studienmodell Duales myStudium als duales Fernstudium akkreditiert.
Die IU ist staatlich anerkannt und von der FIBAA systemakkreditiert. Alle Studiengänge werden einzeln akkreditiert und tragen damit das Siegel des Akkreditierungsrates.
We are the first university in Germany to have developed its own learning AI to help you study even more successfully:
Syntea is there to help you learn flexibly and efficiently.
You will receive answers to your questions about the script at any time, which our lecturers did verify.
You can also test your knowledge: Syntea asks you specific questions about the material.
What awaits you in the dual study programme Wirtschaftspsychologie:
In your dual study programme in Business Psychology, the focus is on integrating psychological concepts into the practical business world and combining your work with management skills.
You will receive a broad and practical basic education in the field of business psychology.
You will be able to integrate psychological concepts into the practical entrepreneurial world and combine your work with management skills.
Deine Spezialisierungen
Dein duales Studium Wirtschaftspsychologie bietet Dir viele Perspektiven. So kannst Du Dich noch gezielter auf Deinen Traumjob vorbereiten.
Psychologie der Personalauswahl und -analyse
Organisationsentwicklung und digitaler Wandel
Marktforschung und Konsumentenpsychologie
Neu: AI-Electives!
Mit unseren optionalen AI-Elective Modulen lernst Du im Studium alles, was Du über Artificial Intelligence wissen musst und machst Dich auf dem Arbeitsmarkt unentbehrlich!
Erfahre alles über die Grundlagen von KI-Systemen bis hin zu Prompting Techniken*
Wir besprechen gemeinsam echte Anwendungsfälle, die Dir im Berufsalltag begegnen können
Belege die Module unabhängig von Deinem Studiengang und sammele dennoch wertvolle ECTS-Punkte
Werde zum Spezialisten der Zukunft! Als eine der ersten Hochschulen bieten wir Dir beste Voraussetzungen auf dem Arbeitsmarkt
*Weitere Informationen zu Kursinhalten findest Du im Modulhandbuch.
Du hast noch Fragen zum Dualen Studium? Lerne uns kennen!
Dual study programme Wirtschaftspsychologie: Your career prospects
After graduating from the Business Psychology degree programme, a wide range of fields of activity open up at the interface between human needs and corporate goals. After completing your studies, you could work as a...
Studiengebühren? Kannst Du Dir sparen!
US$0
Do you still have questions?
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Admission requirements
You can be admitted to the dual study programme at IU if you complete the initial consultation with your student advisor and meet one of the following requirements:
Next Step: Your application, very simple in 5 steps
1. Apply online
Fill out our online application quickly and easily
Submit your application
Create password for IU application portal
Confirm e-mail address
2. go through application portal
Arrange an initial consultation with the student advisory
Complete your application
Have your CV generated automatically
3. Find your practice partner
Regular exchange with your personal study advisor
Find open positions at our practice partners in the IU application portal and register your interest
IU training to prepare for applications to companies
4. Sign contracts
We sign the contracts with your chosen company together
Your enrolment: We will take over as soon as all documents are available
5. Start your studies
The first step towards your career: Your future at IU International University (IU) starts now
Learn innovatively with the IU Learn app
Our study guides and lecturers will support you during your studies
Frequently asked questions about the bachelor Wirtschaftspsychologie
We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.
Request free study brochure
What you get for free
Information on study content & electives
Career prospects
Information on practice partners
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