*Translated: Digital Transformation Management – Marketing & Sales. Language: German.
Your goal: digital first. Thanks to your Master's degree in Digital Transformation Management for Marketing and Sales, you will change communication and organizational structures.
The digital transformation is increasingly merging interaction and transaction or advertising and sales processes in marketing and sales. Where previously there was only advertising, today people can also buy, and after-sales support takes place online or virtually. Large e-commerce platforms offer advertising space to other companies. With your Master's degree in Digital Transformation Management - Marketing & Sales, you will be ready to plan digital projects and drive their successful transformation.
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The marketing team is increasingly measured by how it supports sales. And the sales department itself? It needs digital support to satisfy customers at all levels. Thanks to your Master's degree in Digital Transformation Management with a specialization in Marketing & Sales, you have all the tools at hand to take on responsible tasks. For example as:
Your primary task is to position companies and their products on a digital market. This includes not only communication and sales concepts, but also the strategic use of sales software. Due to digitalization, a lot happens very quickly in this area – you have to react just as quickly and be able to lead your team agilely through new challenges.
Do you want maximum self-determination in your studies and want to complete your Master's degree as flexibly as possible so that it fits perfectly with you and your current life situation? Then distance learning at IU International University of Applied Sciences offers you a lot of freedom and optimal conditions. In addition to various time models, you can also take advantage of an innovative mix of virtual campus, digital learning tools and an extensive online community.
For maximum freedom - study 100% flexible
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
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In many companies, a highly qualified and internationally recognised Master's degree is still considered a basic requirement for taking on responsible management tasks. So if you want to make a career in senior management, you can hardly avoid a Master's degree. This is because, unlike Bachelor's students, you will have in-depth knowledge and special skills in a field of your choice. This difference is particularly noticeable when starting a career and when being offered positions at management level. This way, you will not only stand out from the crowd with your expertise, but also benefit from an above-average starting salary and excellent career opportunities.
Your Master's degree in Digital Transformation Management - Marketing & Sales will prepare you to play a decisive role in shaping the processes and methods of digital transformation. This primarily involves the intelligent collection of data, the creation of new value-added services and new digital business models. You will also learn how to use modern marketing tools that increase performance with high target group affinity and efficiency. You will also learn economic, technological and application-oriented perspectives complemented by the development of your leadership skills and soft skills so that you can later lead entire teams with the help of agile project management methods.
Marketing departments are increasingly measured by how they support sales and sales needs digital support to satisfy customers at all levels. With your Master's degree in Digital Transformation Management - Marketing & Sales, you’ll have all the tools at hand to successfully position both companies and their products on the digital markets. As a digital consultant, you’ll advise the management on which communication and sales concepts can be used to achieve this goal, and you’ll know exactly how a modern e-commerce company can operate as efficiently and lucratively as possible. For example, through the implementation of a new e-commerce shop or the development of a digital sales strategy, which you’ll oversee as a Digital Project Manager together with your team.
