Do you want to set new standards in international management? Then the International Management degree programme is perfect for you!
Language: English, German.
Successfully implementing strategies together with a multicultural team in a global company. Sound good? Then get ready for your Bachelor's degree in International Management at the IU International University of Applied Sciences (IU). And learn how to be an agile business expert on international platforms.
In our free and non-binding information material you will find out everything about:
Content of your studies
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Your studies in International Management are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills.
As an international brand manager, you are primarily responsible for two things: branding and brand communication. For you, the foundation for designing any content is a brand and communication strategy, which is usually developed in close cooperation with the management. You determine the appropriate instruments and channels (“marketing mix”) needed for effective marketing. Only then can you tackle the actual advertising campaigns, which are often adapted to different target markets. This requires a deep understanding of the product world, target groups, and intercultural differences among target markets. International brand manager is an exciting job in a company’s marketing department.
You can study your Bachelor's degree in International Management in various study formats. It all depends on what your individual daily life looks like and what prerequisites you begin your studies with. Here, you will get a good overview of which model best supports you personally on your journey.
For maximum freedom - study 100% flexible
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Are you ready for success?
Study 100% in English at IU’s campus in Berlin with 3-4 days of in-person classes per week taught by experienced professors and lecturers, complemented by flexible self-study with our digital tools.
Information on study content & electives
Information on career prospects
Information on financing options
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
The digital transformation makes it possible to operate interculturally and transnationally. At the same time, international markets are growing together. A development that does not stop at the management of small and large companies. Digitalisation is not only changing production processes and distribution channels. Daily work and the associated challenges are also becoming more global. The International Management degree programme prepares you to competently meet these challenges. In this way, you will acquire exactly the right knowledge for exciting positions in the international management of globally active companies.
By broadening your qualifications, you are free to choose your career. In addition, your chances of promotion multiply after graduation. Many companies still prefer academics for higher and managerial positions. These are already many good reasons for studying International Management. And here's another one: studying is fun. This is especially true for the 100% flexible study programme at IU. Because education happens here for you.
Management is interdisciplinary. That's why you'll study economics, finance and marketing and get ready for middle and upper management. The focus is primarily on the corporate areas of marketing and human resources management as well as digitalisation. At the same time, you will learn the basics of business administration and intercultural skills. You will learn what constitutes modern management. You will also learn about topics such as Leadership 4.0 and global sourcing.
Freely selectable specialisations open up a wide range of career opportunities for you later in various industries. Thanks to the international orientation of the individual curricula, the Bachelor's degree programme in International Management is clearly distinguishable from traditional business administration. It goes without saying that the courses are held in English.
With your degree in International Management, you are an all-round talent in global management and can enter many professional fields accordingly. Whether in consulting, marketing or controlling - with your Bachelor's degree in International Management, you will be able to make your mark in international business issues. As soon as you have the necessary professional experience, you are also qualified for managerial positions with more responsibility.
International assignments are also possible in International Management. Would you like to get to know everyday working life in other countries? Your willingness to travel is welcome in many companies and gives you the chance to understand the world even better.
