Dual myStudium Bachelor
Online Marketing (B.A.)
Your dual myStudium Online Marketing
Whether planning performance campaigns, search engine optimisation or social media: Hardly any company can do without digital marketing these days. IU International University makes you fit in all areas of digital channels. Does this sound like your dream job? Then start your dual degree programme in Online Marketing now! You will not only learn in-depth theory but also gain a lot of practical work experience to implement your concepts and ideas using smart marketing strategies.
Your study model: dual myStudium
You acquire your knowledge independently on your digital learning platform myCampus. You learn wherever you want and organise your studies entirely according to your individual ideas - supported by innovative learning and teaching formats as well as your personal AI learning assistant Syntea.
In optional support sessions, you also have the opportunity to deepen what you have learnt either virtually via livestream or directly on campus in small groups and ask questions. Your studies will be complemented by practical experience, which you will gain 20 hours a week at your practice partner company.
Your benefits
Flexible studies
Interlocking theory and practice
AI in your studies
FACT CHECK: YOUR DUAL STUDY PROGRAMME
Study model and degree
Theory: Mostly digital on your learning platform myCampus and your personal AI learning assistant Syntea. Optional accompanying events to deepen your learning.
Practice: 20 hours/week at your practice partner company
Degree: B.A.
Studiendauer & Zeitmodell
Dein Studium dauert 7 Semester und hat 210 ECTS-Punkte.
Geteilte Woche: Fester Wochenplan mit 2 Tagen Theorie und 3 Tagen Praxis.
START OF STUDIES
You can apply up to 1 month before the start of your studies.
STUDY LOCATIONS
VIRTUAL STUDIES
Study online at the virtual campus in live classes.
ON CAMPUS
Düssledorf, Hamburg, Köln, München
Specialisations
Digital Business
E-Commerce
Social Media
Growth Hacking
Study-AI Syntea
Deepen your knowledge with Syntea and learn demonstrably more efficiently. Ask questions about the script and test your knowledge - verified by teachers!
Akkreditierung & Anerkennung
Der Studiengang ist im Studienmodell Duales myStudium als duales Fernstudium akkreditiert.
Die IU ist staatlich anerkannt und von der FIBAA systemakkreditiert. Alle Studiengänge werden einzeln akkreditiert und tragen damit das Siegel des Akkreditierungsrates.
We are the first university in Germany to have developed its own learning AI to help you study even more successfully:
Syntea is there to help you learn flexibly and efficiently.
You will receive answers to your questions about the script at any time, which our lecturers did verify.
You can also test your knowledge: Syntea asks you specific questions about the material.
What awaits you in the dual study programme Online Marketing
Do you want to study Online Marketing as a dual system? Then get fit for the digital industry: In theory, you will acquire scientific fundamentals and methodological skills, and then you will apply what you have learned with your practice partner:
You will acquire skills in classical marketing management.
You will learn about marketing strategies which can be implemented online and via social media.
The degree programme provides you with basic business knowledge as well as specific knowledge of online marketing instruments.
This programme is rounded off by teaching you how to deal with the interfaces between IT, law and customer service.
In 6 of the 7 semesters, you will complete a practical project in which you work on a problem at a practice company.
The curriculum shown here applies to the dual studies model.
Deine Spezialisierungen
Dein duales Studium Online Marketing bietet Dir viele Perspektiven. So kannst Du Dich noch gezielter auf Deinen Traumjob vorbereiten.
Digital Business
E-Commerce
Social Media
Growth Hacking
Neu: AI-Electives!
Mit unseren optionalen AI-Elective Modulen lernst Du im Studium alles, was Du über Artificial Intelligence wissen musst und machst Dich auf dem Arbeitsmarkt unentbehrlich!
Erfahre alles über die Grundlagen von KI-Systemen bis hin zu Prompting Techniken*
Wir besprechen gemeinsam echte Anwendungsfälle, die Dir im Berufsalltag begegnen können
Belege die Module unabhängig von Deinem Studiengang und sammele dennoch wertvolle ECTS-Punkte
Werde zum Spezialisten der Zukunft! Als eine der ersten Hochschulen bieten wir Dir beste Voraussetzungen auf dem Arbeitsmarkt
*Weitere Informationen zu Kursinhalten findest Du im Modulhandbuch.
Du hast noch Fragen zum Dualen Studium? Lerne uns kennen!
Dual study programme: Your career prospects
The fields of digital marketing and social media are among the fastest-growing professional sectors. That's why specialists who implement digital marketing in a user-oriented way are in growing demand. Exciting career opportunities in this field are waiting for you in the future:
Studiengebühren? Kannst Du Dir sparen!
US$0
Do you still have questions?
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Admission requirements
You can be admitted to the dual study programme at IU if you complete the initial consultation with your student advisor and meet one of the following requirements:
Next Step: Your application, very simple in 5 steps
1. Apply online
Fill out our online application quickly and easily
Submit your application
Create password for IU application portal
Confirm e-mail address
2. go through application portal
Arrange an initial consultation with the student advisory
Complete your application
Have your CV generated automatically
3. Find your practice partner
Regular exchange with your personal study advisor
Find open positions at our practice partners in the IU application portal and register your interest
IU training to prepare for applications to companies
4. Sign contracts
We sign the contracts with your chosen company together
Your enrolment: We will take over as soon as all documents are available
5. Start your studies
The first step towards your career: Your future at IU International University (IU) starts now
Learn innovatively with the IU Learn app
Our study guides and lecturers will support you during your studies
Frequently asked questions about the bachelor Online Marketing
We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.
Request free study brochure
What you get for free
Information on study content & electives
Career prospects
Information on practice partners
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Some of our practice partners
