Public Relations - plays a decisive role in shaping the public perception and communication of an organisation or company.
Language: German.
Become a PR professional and thus also the communicative representation of your future employer. Whether Facebook posts, newsletters, employee magazines or the classic press release: the right communication processes are crucial for the image of a company. With your Bachelor's degree in Public Relations at the IU International University of Applied Sciences (IU), you can use internal and external communication on all channels perfectly for your career.
In our free and non-binding information material you will find out everything about:
Content of your studies
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Your studies in Public Relations are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills.
As a PR consultant you should have excellent organisational skills, creativity, and enjoy giving advice. You generally work in an agency or company for one or more clients. You enjoy the creation of concepts that your clients shine in the public light. You should be responsive to your clients’ wishes and to help make their image successful through your consulting. As an interface between your clients and the media, you will never get bored in this profession. You are responsible for writing and sending press releases, invitations to PR events or press conferences, as well as organising events. You sometimes also create magazines, brochures, and business reports, which usually profit from good design and conceptual skills. Anyone who wants to work as a PR consultant needs a feel for trends, the ability to communicate clearly, and a willingness to quickly familiarise with unfamiliar topics. You internalise your role as a service provider, which means doing spontaneous assignments, being reachable by telephone, and accepting assignments for evening and weekend appointments. You will be rewarded with variety and responsibility for exciting projects.
You can study your Bachelor of Public Relations in various study forms. This depends entirely on how your individual everyday life looks like and what prerequisites you have when you begin your studies. Here you can find a good overview about the benefits of the different forms of study and which model will support you best on your personal path.
For maximum freedom - study 100% flexible
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Information on study content & electives
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Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Because you want to become a communications professional. Because you want to broaden your career perspectives. And because studying is fun.
During your Public Relations studies you will acquire knowledge and skills that are essential for positions with a communications focus. You can then use these skills in your job or for your own business. A Bachelor's degree also signals to companies that you have the skills they are looking for. This broadens your career options and makes you a candidate for higher positions. In the distance learning programme at IU, you acquire the knowledge and skills that are important for this, when and where it suits you. At IU, you decide how long you want to study and where you want to.
Your Bachelor's degree in Public Relations at IU will provide you with the industry-specific know-how to develop and implement suitable PR strategies. This includes theoretical and practical tools that you will need later, for example, as an online editor or press manager. During your Public Relations studies, you learn all the skills, methods and instruments you need in the field of external and internal corporate communication. In addition to basic business knowledge, you will also acquire media skills in the use of classic and digital PR channels.
Furthermore, you can expand your expertise to include special areas. For example, in the areas of Government Relations, Corporate Communications, Lobbying or Public Diplomacy. To ensure that the practical relevance is never neglected, you will realise your own projects during your Bachelor's degree programme in Public Relations.
The spectrum of your daily work as a public relations manager is extremely diverse. It also includes building networks and maintaining contacts with journalists, B2B customers and stakeholders. Whether you work for a company, in an agency or on a self-employed basis, experts who can develop a suitable PR and communications strategy are needed almost everywhere. It's up to you to decide which sector you want to enter.
