Business Psychology – excellent preparation for better understanding and positively influencing people’s thinking, experience, action, and decision-making.
Language: English, German.
You want to know exactly how human thinking, acting, deciding and experiencing decisively influence the success of a company? In the Business Psychology degree programme at the IU International University of Applied Sciences (IU), people are your business. With your bachelor’s degree in Business Psychology, you can specifically control psychological processes in business because you gain deep insights into the human psyche and thus know how people behave in a business environment.
In our free and non-binding information material you will find out everything about:
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Your studies in Business Psychology are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills.
As a recruitment consultant, you are an expert in talent. You recruit suitable candidates, conduct interviews and assessment tests, and ensure that companies and applicants are matched perfectly. With your expertise, you prepare well-founded personnel reports and support companies in attracting the best minds for their teams. Your goal: to successfully and sensitively bring people and careers together.
You can study your degree in Business Psychology in various study forms. This depends entirely on how your individual everyday life looks like and what prerequisites you have when you begin your studies. The table provides you with a good overview about the benefits of the different forms of study and which model will support you best on your personal path.
For maximum freedom - study 100% flexible
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Studies or work experience? Why not both?
You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.
Study the way you want after graduating from high school. Campus or online classes – you decide.
Learn on campus during the day or virtually from anywhere, exchange ideas with professors and fellow students and deepen your knowledge on our digital platform. This way you will benefit from the perfect mix of classic student life and flexible online studies!
Information on study content & electives
Information on career prospects
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Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
A degree opens many doors and creates opportunities for more growth and freedom in your future. You will have more career options than without one and advance much faster because you acquire key qualifications that are incredibly helpful in your specific field. Additionally, some companies prefer candidates with academic degrees for higher-level positions. When it comes to lifelong learning, you are primarily investing in yourself and your professional skills for the future. And: studying can be fun—especially when education (like at IU) takes place the way you want it to.
Studying business psychology means you’ll acquire both psychological and business expertise, enabling you to better understand, interpret, and shape complex processes in the world of business. Through various modules, you can specifically expand your knowledge—such as in psychology and AI, consumer behavior, and organizational development. This is crucial know-how for later applying diagnostic and labor law methods and combining them with management skills. Furthermore, you can deepen your knowledge individually through selected specializations, such as Leadership and Career Planning, Psychology of Personnel Selection and Analysis, Organizational Development and Digital Transformation, Psychology of Purchase Decisions, as well as Coaching and Personal Development.
During your bachelor’s degree in business psychology at a university like IU, you learn to analyze interpersonal behavior in a business context and use it to achieve economic goals. Whether in organizational development, marketing, or the HR sector—the fields at the interface between people and business offer countless career prospects.
With your degree in Business Psychology, you’ll become a sought-after contact person for specifically managing business processes with people in mind.
