From October 2024

Bachelor Fitnessökonomie

Fitnessökonomie in myStudium*

Are you ready to revolutionize the industry with your passion for fitness? In our myStudy Fitness Economics course, we offer you a balanced program of the latest scientific findings and extensive industry know-how. You will be optimally prepared for a successful professional future in the up-and-coming fitness industry. Get started and actively shape the digital transformation in the fitness industry.

*Subject to approval by the Thuringian Ministry of Economy, Science and Digital Society. We expect the approval by the Ministry at the latest at the start of the study. So far, we have always received it on time.

Your benefits


IU is a state-recognised and accredited private university. The recognition confirms the high quality of both the study programmes and the teaching.


Simply decide for yourself whether you want to learn on campus or virtually. And benefit from a structured curriculum at the same time.


Our lecturers have many years of practical experience and can therefore convey their knowledge to you in a particularly practical way.


Degree, Duration & Admission

Degree: B.A., 180 ECTS credits Study

Duration: 6 Semesters

Admission: A-levels (Technical Diploma), Subject-specific higher education entrance qualification or possible without A-levels. Please find further information under Admission.

Study Model & Examinations

Regular classes led by lecturers from the field at the location or virtual campus. In addition, digital self-study to prepare for face-to-face meetings. In addition, digital self-study to prepare for attendance phases. Exams can be taken at your location or flexibly online.


2-3 days per week in the attendance phase. Practical work with your fellow students under the guidance of experienced lecturers. Days and times vary depending on location/semester.


Berlin, Köln, Virtueller Campus


Subject to accreditation. 180 ECTS - German

Tuition Fees

399€ per month (plus 699€ graduation fee at the end of the program). All your learning and teaching material is already included in the fees.

Study-AI Syntea

Deepen your knowledge with Syntea and learn demonstrably more efficiently. Ask questions about the script and test your knowledge - verified by teachers!

Recognition of practice

Are you doing an internship or have a working student job? Great, we'll give you credit for this experience! Save valuable time by completing 30 ECTS of your theory time as practical work instead.

Sounds good? Test now 1 month for free
Meet your study-buddy Syntea

We are the first university in Germany to have developed its own learning AI to help you study even more successfully:

  • Syntea is there to help you learn flexibly 24/7 - prooven to be more efficient!

  • You get answers to your questions about the script at any time, which our lecturers verify.

  • You can also test your knowledge: Syntea asks you specific questions about the material.

Study Content

Contents in myStudium Fitnessökonomie

The myStudium in Fitness Economics teaches you the scientific principles and specialist methodological knowledge of this booming industry. In addition to the basic knowledge of fitness management and the fitness markets, you will acquire in-depth knowledge in the areas of event management, training and nutrition and the health market. There is a particular focus on teaching management skills. During your studies, you will also have the opportunity to take exciting elective modules and even choose an internship, which will give you an insight into real working life in the fitness industry. As an alternative to the internship, you can take six particularly practical modules. This makes your degree particularly practical.

Our Bachelor's degree program has a modular structure, i.e. you study based on subject areas that are divided into modules. After successfully completing the modules, you will be credited with ECTS points (European Credit Transfer System), which document your achievements. These ECTS points are internationally comparable and of course recognized.

Compulsory elective modules: In compulsory elective areas A, B and C, you choose two compulsory elective modules each. Compulsory elective area D: Decide at the beginning between an internship at a company or modules from elective area D. You complete the internship with a practical reflection. If you opt for the modules from compulsory elective area D, all modules from this area must be completed. Mixed forms between internship and elective area D are not possible.

Career boost: your internship in myStudium (optional)

Do you want a flexible degree program with a strong practical focus? That's possible: with us, you have the opportunity to deepen your knowledge in an integrated internship in the field of activity of your degree program (30 ECTS credits). Alternatively, you can expand your expertise in six practice-oriented modules (30 ECTS credits). Simply decide in the first semester on the type of practical relevance that suits you and your goals. If you already have professional experience or have gained it during your studies, you can have it credited or recognized under certain conditions - saving you time and money.

New: AI-Electives!

With our optional AI elective modules, you will learn everything you need to know about artificial intelligence during your studies and make yourself indispensable on the job market!

  • Learn everything from the basics of AI systems to prompting techniques*

  • We will discuss real use cases that you may encounter in your day-to-day work

  • Take the modules independently of your degree programme and still collect valuable ECTS Points

  • Become a specialist of the future! We are one of the first universities to offer you the best conditions on the labour market

*You can find more information on course content in the module handbook

IU Info Event

You have questions on myStudium? Get to know us!

This is why myStudium is worthwhile

In our video, you will learn what awaits you in myStudium and what advantages you will benefit from at the IU:

  • You learn in a particularly practical way in small study groups.

  • During your studies, you will be supported by study advisors and study coaches.

  • You decide whether you learn on site or on the virtual campus.

  • You receive discounts on services, subscriptions or branded articles from our partners.

  • We work with you to find the best solutions for financing your myStudium.

Note: Our videos are only available in German as of now.


Your career prospects in Fitnessökonomie

Due to the versatile training in the areas of fitness, personnel, marketing and digitalization, a wide variety of jobs are open to you after completing your degree in fitness economics. You can work in gyms and fitness-related areas, but also in companies that produce/distribute fitness gadgets or in the manufacture of sporting goods.


Your costs and services

Only until 20.06.24
Full Time
Duration 36 months




Enroll by June 20th and get a discount with the code "SPRING2024"!
Additional Costs

Included services:

Classes in virtual classroom or on-campus

Use of our online campus

Test access to the myCampus learning platform directly after signing the contract

Correction of your final module exams

Teaching and learning material

Online exams

Instruction, supervision and evaluation of your bachelor thesis

Shipping costs for the study scripts (Germany, Austria and Switzerland)

Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

We support you. Right from the start.

Together we will find the best solution for your career path.

Just give us a call
*Available from Monday - Friday from 8 a.m. - 8 p.m., Saturday from 9 a.m. - 5 p.m.

+49 (0) 30 31198810
Admission Requirements

Admission requirements

We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!

Sounds good? Test now 1 month for free

Frequently asked questions about the Bachelor Fitnessökonomie

We have compiled the most important questions and answers for you here. If you still have questions, our student advisory service will be happy to help you.

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“