Marketing Management

Marketing Management – provides the most important tools to successfully inspire customers for a product and make them loyal to a brand in the long term. 

Dual studies

Bachelor’s in Marketing Management – the best selling point for your career.

Are you bursting with ideas, are you creative and can quickly inspire other people? These are all characteristics that you can develop during the IU Bachelor’s degree programme in Marketing Management. You will not only learn to use and evaluate innovative marketing measures successfully. As a marketing expert, you will also acquire the necessary know-how to reach your target group in the best possible way. This is the ideal foundation for a career in traditional or digital marketing – in a company or an agency.  

The IU Marketing Management programme will provide you with the main fundamentals in the areas of business administration, economics and business law. You will also learn which marketing tools and which sales and communication channels you can use to best reach your target group. The modular curriculum also includes valuable expert knowledge so you can create digital business models, conduct market research, and develop unique communication strategies.

Information on accreditation and state approval can be found on the sub-page of the degree program.

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  • Content of your studies
  • Admission and application
  • Prices in detail
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Why you should study at IU

By studying at IU International University, you can expect up to 20% more salary in your future career.
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
Start out in the professional world without compromises - no problem with a degree from us.


Your studies in Marketing Management are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Social media manager

Facebook, Twitter, and Snapchat, as a social media manager you should feel at home in all social media! You drive your company’s communications, publish news, respond to inquiries, and support discussions in these channels. You monitor the success of your campaigns and measures using various tools. There are attractive positions for social media managers in PR agencies and communications departments in larger companies.   

online marketing manager

As an online marketing manager, you are responsible for organising all digital marketing measures for a company, from conception to implementation up to assessing success. You also tackle the strategic management of advertising campaigns on the internet. Other jobs include creating newsletters and coordinating the different team members. This can also include external agencies and editors commissioned to create high-quality content. 

brand manager

As a brand manager, you are responsible for the comprehensive recognition of products or brands in a specific market. You perform market analyses and then develop suitable market positioning strategies, design advertising measures, and optimise them to achieve the greatest possible visibility of the product. As a brand manager, you work closely with various departments such as marketing and product development as well as external agencies.   

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The study that adapts to your life

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Dual studies

Study or work? Just do both!  

  • The perfect way to start your career: study and gain work experience at the same time  
  • At over 35 locations as well as at the virtual campus 
  • Regular rotation between theory on campus and practice in the company 
  • Apply what you have learned directly in practice and have more than three years of professional experience after graduation  

What we have to offer


study programmes to choose from, tailored to your needs


companies educate with us as practice partners


locations or study online worldwide

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

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Awards, accreditations and certifications

Staatlich anerkannte Hochschule
Top Fernschule
FSD Siegel
Akkreditierungssiegel  2021
Testsieger Private Fernhochschulen
TÜV Süd Zertifikat Klimaneutralität