Bachelor Marketingmanagement (B.A.)

I THINK STRATEGICALLY.

Marketing Management – provides the most important tools to successfully inspire customers for a product and make them loyal to a brand in the long term. 

Dual studies

Language : German

Bachelorstudium

MAKE YOURSELF A BRAND. STUDY MARKETING MANAGEMENT.

Marketing professions are complex - and in demand. It is therefore all the more important that you present yourself to your employer as a high-quality brand. With your Bachelor's degree in Marketing Management, you will not only learn all the instruments and mechanisms of successful marketing, but also how to best market yourself. We develop your soft skills, for example, with targeted presentation and rhetoric training. After successful completion, you will be able to successfully plan, implement and evaluate innovative marketing measures. Ideal prerequisites for a career in the classic or digital marketing sector. Be it on the company or agency side.

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In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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Career

YOUR CAREER OPPORTUNITIES. FUTURE-ORIENTED.

Your studies in Marketing Management are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Choose how you want to study Marketing Management at IU

You can study Marketing Management as a dual degree programme. Here you can find out how your studies at IU work and what your advantages are in the dual studies model.  

Learn everything about your

Request your information material now without obligation!

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Dual studies

Studies or work experience? Why not both?
You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.

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Degree
Bachelor of Arts
State-recognised & award-winning*
German
Admission requirements
With and without Abitur (A-Levels)
No NC (admissions restrictions) or waiting semester
Advantages of the study format
Private dual studies for 0€ – the costs are covered by the practice partner
Innovative study programmes with a future
Combination of theory and practice with our 10,000+ practice partners
Structured curriculum, best support and personal contacts
Classes and exams virtually or on-site in small groups
Campus
Virtual campus & 38 locations
Time model
Start your studies up to 4x per year
Full time – 42 months
Study online and on-site at the campus

* Information on accreditation and state approval can be found on the sub-page of the degree programme.

Why you should study Marketing Management  

Your Marketing Management degree opens up new career opportunities for you. Many companies and institutions require a Bachelor's degree for certain positions. If you want to advance professionally in Marketing Management or similar fields, your degree acts as an entrance ticket. In addition to knowledge and skills, you will also gain substantial professional experience. After your studies, you will be optimally prepared for demanding marketing management activities.

With the Marketing Management degree programme, you invest in your professional future and your personal brand. At IU, we offer you lifelong learning for your personal path.


Your IU studies in Marketing Management  

Your Marketing Management studies will teach you the most important basics in the areas of Business Administration, Economics and Business Law. In addition, you learn which instruments in the marketing mix and which sales and communication channels are the best way to reach your target group. The modular curriculum also includes valuable expert knowledge. You create digital business models, conduct quantitative and qualitative market research and develop unique cross-media communication strategies. In this way, you will apply what you have learned directly: in practical projects, excursions and work with your practical partner.


A look into the future: what you will do after graduation 

Marketing is constantly changing. Your career in this professional field will therefore remain exciting. Marketing professionals who know their business are in demand across all industries. You can use your skills in communication departments, PR agencies, associations or political institutions, for example. Whether you are a social media manager, brand manager or online marketing manager - your profile fits many positions. This means you are only one decision away from your dream career.

The most important questions about studying Marketing Management

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications