Bachelors's degree


Marketing Management – provides the most important tools to successfully inspire customers for a product and make them loyal to a brand in the long term. 

# Dual studies

Language : German


Marketing professions are complex - and in demand. It is therefore all the more important that you present yourself to your employer as a high-quality brand. With your Bachelor's degree in Marketing Management, you will not only learn all the instruments and mechanisms of successful marketing, but also how to best market yourself. We develop your soft skills, for example, with targeted presentation and rhetoric training. After successful completion, you will be able to successfully plan, implement and evaluate innovative marketing measures. Ideal prerequisites for a career in the classic or digital marketing sector. Be it on the company or agency side.

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Your studies in Marketing Management are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

Frau spricht vor Board

Social media manager

Facebook, Twitter, and Snapchat, as a social media manager you should feel at home in all social media! You drive your company’s communications, publish news, respond to inquiries, and support discussions in these channels. You monitor the success of your campaigns and measures using various tools. There are attractive positions for social media managers in PR agencies and communications departments in larger companies.  

Frau präsetniert an Flipchart

online marketing manager

Hände zeigen auf Dokument auf Schreibtisch

brand manager

Choose how you want to study Marketing Management at IU

You can study Marketing Management as a dual degree programme. Here you can find out how your studies at IU work and what your advantages are in the dual studies model.  


Dual Studies

Studies or work experience? Why not both?
You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.

Why you should study Marketing Management  

Your Marketing Management degree opens up new career opportunities for you. Many companies and institutions require a Bachelor's degree for certain positions. If you want to advance professionally in Marketing Management or similar fields, your degree acts as an entrance ticket. In addition to knowledge and skills, you will also gain substantial professional experience. After your studies, you will be optimally prepared for demanding marketing management activities.

With the Marketing Management degree programme, you invest in your professional future and your personal brand. At IU, we offer you lifelong learning for your personal path.

Your IU studies in Marketing Management  

Your Marketing Management studies will teach you the most important basics in the areas of Business Administration, Economics and Business Law. In addition, you learn which instruments in the marketing mix and which sales and communication channels are the best way to reach your target group. The modular curriculum also includes valuable expert knowledge. You create digital business models, conduct quantitative and qualitative market research and develop unique cross-media communication strategies. In this way, you will apply what you have learned directly: in practical projects, excursions and work with your practical partner.

A look into the future: what you will do after graduation 

Marketing is constantly changing. Your career in this professional field will therefore remain exciting. Marketing professionals who know their business are in demand across all industries. You can use your skills in communication departments, PR agencies, associations or political institutions, for example. Whether you are a social media manager, brand manager or online marketing manager - your profile fits many positions. This means you are only one decision away from your dream career.

The most important questions about studying Marketing Management

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