MAKE YOURSELF A BRAND. STUDY MARKETING MANAGEMENT.
Marketing professions are complex - and in demand. It is therefore all the more important that you present yourself to your employer as a high-quality brand. With your Bachelor's degree in Marketing Management, you will not only learn all the instruments and mechanisms of successful marketing, but also how to best market yourself. We develop your soft skills, for example, with targeted presentation and rhetoric training. After successful completion, you will be able to successfully plan, implement and evaluate innovative marketing measures. Ideal prerequisites for a career in the classic or digital marketing sector. Be it on the company or agency side.
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In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Choose how you want to study Marketing Management at IU
You can study Marketing Management as a dual degree programme. Here you can find out how your studies at IU work and what your advantages are in the dual studies model.
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Studies or work experience? Why not both?
You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.
* Information on accreditation and state approval can be found on the sub-page of the degree programme.
Why you should study Marketing Management
Your Marketing Management degree opens up new career opportunities for you. Many companies and institutions require a Bachelor's degree for certain positions. If you want to advance professionally in Marketing Management or similar fields, your degree acts as an entrance ticket. In addition to knowledge and skills, you will also gain substantial professional experience. After your studies, you will be optimally prepared for demanding marketing management activities.
With the Marketing Management degree programme, you invest in your professional future and your personal brand. At IU, we offer you lifelong learning for your personal path.
Your IU studies in Marketing Management
Your Marketing Management studies will teach you the most important basics in the areas of Business Administration, Economics and Business Law. In addition, you learn which instruments in the marketing mix and which sales and communication channels are the best way to reach your target group. The modular curriculum also includes valuable expert knowledge. You create digital business models, conduct quantitative and qualitative market research and develop unique cross-media communication strategies. In this way, you will apply what you have learned directly: in practical projects, excursions and work with your practical partner.
A look into the future: what you will do after graduation
Marketing is constantly changing. Your career in this professional field will therefore remain exciting. Marketing professionals who know their business are in demand across all industries. You can use your skills in communication departments, PR agencies, associations or political institutions, for example. Whether you are a social media manager, brand manager or online marketing manager - your profile fits many positions. This means you are only one decision away from your dream career.
The most important questions about studying Marketing Management
At IU, not a single degree programme has a numerus clausus (NC). This means that you do not have to take into account any waiting semesters in order to get started. We will be happy to talk to you personally to find out where your strengths lie and what goals you have set for yourself. In addition, we will support you in finding the right practical partner for your dual Marketing Management studies.
You can complete your Bachelor’s degree in Marketing Management at the Virtual Campus, among other places. This means that you can study anywhere in Germany. Other study locations are: Aachen, Augsburg, Bad Honnef, Berlin, Bielefeld, Bochum, Braunschweig, Bremen, Chemnitz, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Essen, Frankfurt, Freiburg, Hamburg, Hanover, Karlsruhe, Kassel, Cologne, Leipzig, Lübeck, Magdeburg, Mainz, Mannheim, Mönchengladbach, Munich, Münster, Nuremberg, Potsdam, Ravensburg, Regensburg, Rostock, Saarbrücken, Stuttgart, Ulm, Wuppertal and Würzburg.
Yes, we also make this possible at IU. In addition to the entrance qualification in the form of an Abitur or Fachabitur, interested students without an Abitur also have the opportunity to enter our Bachelor's programme. You can study Marketing Management without an Abitur if you have a master craftsman's certificate or at least two years of vocational training and at least three years of professional experience.
The Marketing Management Bachelor's programme lasts 7 semesters. You can start your studies in April or October. The application deadline is one month before the start of the course at most study locations.
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