I KNOW WHAT PEOPLE WANT.
Bachelor Customer Centricity (B.A.)

Full focus on the customer’s wishes. Your Customer Centricity studies will make you a target group expert. 

Distance learning

Language: German

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Your insights. For more customer centricity.

Away from the product and towards more customer orientation. Digital offers and business models in particular should be consistently geared to the wishes of customers. What is the digital customer journey like? What needs are important? With which topics do I best reach the target group? What triggers, what doesn't? It's good if you have the answers. With your studies in Customer Centricity, you will be fully focused on the sales and marketing strategies of the future.

Customer Centricity management deals with the skills that are important for a consistent focus on customer expectations and needs. Your studies will be based on the five stages of the "Path to a customer-centred company". From the customer-centric mindset to the correct handling of data to digital transformation processes that are geared towards the target group. You will learn a lot about data-driven marketing, sustainable customer management and content marketing. You will deal with innovative processes such as design thinking, UX design or storytelling. After your Customer Centricity studies, you will have all the tools you need to fully focus on the insights of your customers.

Information on accreditation and state approval can be found on the sub-page of the degree program.

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  • Content of your studies
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Why you should study at IU

SALARY INCREASE up to 20%
By studying at IU International University, you can expect up to 20% more salary in your future career.
MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
Start out in the professional world without compromises - no problem with a degree from us.

Your career: fully focused on the essentials.

The more digital offers are established on the market, the higher the demand for customer centricity experts. With your Customer Centricity degree, you'll be welcome in all marketing departments and online agencies. For example, you may become: 

Customer Centricity Consultant (m/f/d)

You will optimise business models within the framework of customer-centric ecosystems. You will support product development and the marketing department in an advisory capacity. You will deal with customer-oriented processes and organisational structures, e.g. customer journey or multichannel operating model. But that’s not all. Finally, you will take a close look at the company’s sales and service models using innovative analytical methods and digital data collection. 

Customer Experience Manager (m/f/d)

Your job will focus on the customer experience. Along the entire customer journey, at all digital touchpoints. From the first research to billing and support. You will be responsible for all tools and processes that are important for a positive customer experience. You will measure the success of features, products and campaigns with the help of testing, ad-hoc analyses and regular KPI reporting. You will prepare the results and findings from your work for stakeholders and management accordingly and derive potential for improvement from them. 

Voice of Customer Manager (m/f/d)

You see yourself as the "voice of the customer". To do this, you will track customer experiences in various channels. You will structure and analyse them and provide the basis for the further development of the digital customer experience. This often includes setting up, managing and optimising feedback channels and rating portals. At the same time, you will define standards and processes to further strengthen the customer experience and online reputation. 

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We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

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The study that adapts to your life

Choose your form of study and kickstart your future now.

Distance learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support. 

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications