Bachelor Customer Centricity (B.A.)

I KNOW WHAT PEOPLE WANT.

Full focus on the customer’s wishes. Your Customer Centricity studies will make you a target group expert. 

Distance learning

Language : German

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Bachelorstudium

Your insights. For more customer centricity.

Studying Customer Centricity means moving away from the product and gearing towards customer orientation. Digital offers and business models in particular should be consistently geared towards the wishes of customers. What is the digital customer journey like? What needs are important? With which topics do I best reach the target group? What triggers, what doesn't? It's good if you have the answers. With your degree in Customer Centricity, you will be fully focused on the sales and marketing strategies of the future. 

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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Career

Your career: fully focused on the essentials.

The more digital offers are established on the market, the higher the demand for customer centricity experts. With your Customer Centricity degree, you'll be welcome in all marketing departments and online agencies. For example, you may become: 

Choose how you want to study Customer Centricity at IU

You can study your Bachelor of Customer Centricity by distance learning. Here you can find out how your studies at IU work and what the advantages of our dual study model are.  

Learn everything about your

Request your information material now without obligation!

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Distance learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

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Degree
Bachelor of Arts
State-recognised & award-winning*
German
Admission requirements
With and without Abitur (A-Levels)
No NC (admissions restrictions) or waiting semester
Advantages of the study format
Flexible learning on the online campus - whenever and wherever you want
Innovative study app IU Learn and online campus
Possibility to study alongside your job thanks to 100% online teaching
Personal support from study advisors, teachers, study coaches and career coaches
Take your online exams 24/7 from the comfort of your own home
Campus
Virtual campus – 100 % online
Time model
Start your studies at any time
Full Time – 36 months
Part Time I – 48 months
Part Time II – 72 months
Study online

* Information on accreditation and state approval can be found on the sub-page of the degree programme.

Why you should study Customer Centricity 

As an academic, you have very high chances of working in better-paid positions, you are more secure and you are more flexible in planning your career. A degree gives you skills that prepare you for a successful career path and opens up better career opportunities for you. Sometimes, only a degree can lead to a certain profession and provides you with technical skills that will be useful for your future career. Apart from that, people with a degree are the least likely to be unemployed.  

 
This is what your Customer Centricity studies at IU look like 

Customer Centricity gives you all the skills that are important for a consistent focus on customer expectations and needs. Your studies will be based on the five steps of the “Path to a customer-centered company”, from a customer-centric mindset to the correct handling of data to digital transformation processes that are geared towards the target group. You’ll learn a lot about data-driven marketing, sustainable customer management and content marketing. You’ll deal with innovative processes such as design thinking, UX design or storytelling. After your Customer Centricity studies, you will have all the tools you need to fully focus on customer insights.  

 

A look into the future: What you will be able to do after graduating 

The more digital offers are established on the market, the higher the demand for customer centricity experts. With your degree in Customer Centricity, you will be welcome in marketing departments and online agencies all over the world. There, you will optimise business models within the framework of customer-centric ecosystems, measure the success of features, products and campaigns or track customer experiences on various channels. Everything here revolves around the further development of the digital experience of your customers.  

The most important questions about studying Customer Centricity

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications