DIGITALE BETRIEBSWIRTSCHAFTSLEHRE (B.A.)

After your studies, you can use your knowledge to promote the digitalisation of business processes actively and purposefully. You have what it takes to become a future expert at the interface of business management functions. For example as: 

You can complete your Bachelor’s degree in Digital Business Administration at IU by distance learning. Here you can find out how your studies at IU work and what the advantages of the distance learning study model are. 

Digitalisation has become an integral part of the modern working world. That’s why companies need professionals who combine business know-how with digital skills. Your studies at IU International University of Applied Sciences will prepare you for positions at precisely this interface: You’ll learn to work with important digital processes in the business world and to continuously develop them further. This will make you one of the sought-after experts on the market and you’ll be able to look forward to exciting positions with varied tasks and good salaries.  

That's not enough for you? Even more reasons to study a Bachelor’s degree in Digital Business Administration are your personal development, the discovery of completely new areas of interest and, of course, the fun of studying. At IU, you can take the next step on your career path and continue your education – after all, you never stop learning.  

Become an all-round talent in the modern world! In your Bachelor’s degree in Digital Business Administration, you will combine the basics of business management with methodological and application-oriented skills in the field of digitalisation. As a result, you will be ready to fill positions on the national and international market after graduating. You will learn business informatics, digital finance, controlling and digital technologies. Courses such as digital HR, statistical computing and digital business models will also be part of your study programme. Are you interested in a specific field of knowledge? Then you can specialise in elective modules in subjects such as Digital Future Commerce, Online Sales Management, Cloud Computing, UX Prototyping or Artificial Intelligence. You’ll always be 100% flexible and study according to your own personal goals. 

With the knowledge gained from your degree in Digital Business Administration, you will advance the digitalisation of business processes in a targeted manner. After graduating, you will find a variety of jobs in, for example, process optimisation, project management or consulting. With strategic vision, you will ensure the successful planning and implementation of digital projects. Always up to date and thinking ahead. In addition to optimising business processes, coaching companies on how to design their digital processes will also be part of your job. As a specialist at the interface between digitalisation and economic factors, you will help shape modern work processes.  

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.