COMMUNICATION & CAREER. YOU CAN. WITH PUBLIC RELATIONS.
The success or failure of a company is often directly related to its public image. This is why well-functioning corporate communication is one of the most important competitive advantages. Whether it's about press releases, classic public relations or crisis PR, the spectrum of your daily work as a Public Relations Manager is extremely diverse. This includes building networks and maintaining contacts with journalists, B2B customers and stakeholders. The Bachelor's degree programme in Public Relations at IU International University will provide you with the industry-specific know-how to develop and implement suitable PR strategies. You will acquire all theoretical and practical tools, which you will need, for example, as a social media manager or spokesperson.
The Bachelor's degree programme in Public Relations will give you all the skills, methods and tools you need in the field of external corporate communication. In addition to basic business management knowledge, you will also acquire media skills relating to the use of classic and digital PR channels. Also, you will be able to deepen your expert knowledge in the areas of government relations, corporate communications, lobbying or public diplomacy. To make sure that the practical side is never neglected, you will realise your own projects during your studies. In this way, you will not only gain valuable experience but also fill your portfolio to get the best possible start to your PR career.
Information on accreditation and state approval can be found on the sub-page of the degree program.
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In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
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Why you should study at IU
- SALARY INCREASE up to 20%
- By studying at IU International University, you can expect up to 20% more salary in your future career.
- MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
- The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
- OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
- Start out in the professional world without compromises - no problem with a degree from us.
As a PR consultant you should have excellent organisational skills, creativity, and enjoy giving advice. You generally work in an agency or company for one or more clients. You enjoy the creation of concepts that your clients shine in the public light. You should be responsive to your clients’ wishes and to help make their image successful through your consulting. As an interface between your clients and the media, you will never get bored in this profession. You are responsible for writing and sending press releases, invitations to PR events or press conferences, as well as organising events. You sometimes also create magazines, brochures, and business reports, which usually profit from good design and conceptual skills. Anyone who wants to work as a PR consultant needs a feel for trends, the ability to communicate clearly, and a willingness to quickly familiarise with unfamiliar topics. You internalise your role as a service provider, which means doing spontaneous assignments, being reachable by telephone, and accepting assignments for evening and weekend appointments. You will be rewarded with variety and responsibility for exciting projects.
A newspaper urgently needs a printable photo, a magazine needs a text, a radio station needs a statement, and of course, everything must be ready at the same time. As a press officer, you are a master at prioritising, can stay calm even in stressful times, and react in a friendly and accommodating way in any situation. Every day at work is different for a press officer: You always need to have the current news in mind and use it to develop PR measures that place your company in a positive light. You design press releases, PR campaigns, and press conferences. You answer press inquiries by text or on the phone and give interviews for radio or television. You are generally very close to the management so you can pass news about the company to the media quickly and answer press inquiries quickly and confidently. As a creative all-rounder and networker with an interest in the media landscape, strong communication skills, and a talent for writing, you would be exactly the right person for this versatile job.
Content is king! Online editors are a sought-after species in this digitalised world. More and more companies are hiring online editors who maintain their websites and fill them with exciting content to attract the attention of potential customers or the general public. In your day-to-day work, you usually write search engine-optimised texts, which you supplement with attractive images, graphics, videos, or animations. Depending on the employer, your work shifts between journalism and web design, with a clear focus on producing texts. You are needed in classic newspaper, magazine, radio, and TV editorial offices, but often also in agencies or PR and advertising for companies. In the promising online journalism industry, the ability to write quickly and scout trends, an interest in the media landscape, and a certain affinity for technology are important to skilfully place your texts and make them easy to find.
- Communication and Public Relations
- Market Research
- Press Strategy
- Digital Editorial Management
- Digital and Mobile Campaigns
Our bachelor's degree programs are generally free admission programs. Precondition, in any case, is at least a university entrance qualification in the form of:
- A General qualification diploma or vocational technical diploma
- An entrance qualification for studies at universities of applied sciences
- A master craftsman's diploma
- Or advanced further training
- Or at least two years of vocational training plus at least three years of professional experience.
For detailed information and advice about possible exceptions, please refer to the corresponding subpage of the respective bachelor's degree program.
Have you already completed a vocational training, have you been working professionally for several years or have you been able to successfully complete your studies? Perfect! This is because you can then have certain prior credits and academic achievements specifically recognized to shorten your study time and reduce your tuition fees.
You can find out which of your previous degrees, certificates or professional experience and skills can be credited to you on the websites of the individual course of study or directly from the student advisor for the location you are interested in.
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Are you busy at work, do you have a family, want to travel or take care of other projects while you study? Go for it!
You can expect a variety of innovative tools for every type of learner, e.g. our smart IU Learn app, digital scripts, interactive books and learning videos. You can take your exams online 24/7.
Depending on your personal or professional situation, you are free to decide whether to take one course after the other or several in parallel.
If you need more time than planned, you can simply take a semester off or extend your studies by up to 12 months – completely free of charge!
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