Bachelor Public Relations (B.A.)

Public Relations - plays a decisive role in shaping the public perception and communication of an organisation or company. 

Distance learning

Language : German

Porträt des jungen weißen Frau in einem anstrengenden modernen Arbeitsplatz Porträt des jungen weißen Frau in einem anstrengenden modernen Arbeitsplatz


The success or failure of a company is often directly related to its public image. This is why well-functioning corporate communication is one of the most important competitive advantages. Whether it's about press releases, classic public relations or crisis PR, the spectrum of your daily work as a Public Relations Manager is extremely diverse. This includes building networks and maintaining contacts with journalists, B2B customers and stakeholders. The Bachelor's degree programme in Public Relations at IU International University will provide you with the industry-specific know-how to develop and implement suitable PR strategies. You will acquire all theoretical and practical tools, which you will need, for example, as a social media manager or spokesperson.  

The Bachelor's degree programme in Public Relations will give you all the skills, methods and tools you need in the field of external corporate communication. In addition to basic business management knowledge, you will also acquire media skills relating to the use of classic and digital PR channels. Also, you will be able to deepen your expert knowledge in the areas of government relations, corporate communications, lobbying or public diplomacy. To make sure that the practical side is never neglected, you will realise your own projects during your studies. In this way, you will not only gain valuable experience but also fill your portfolio to get the best possible start to your PR career.   

Information on accreditation and state approval can be found on the sub-page of the degree program.

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Why you should study at IU

By studying at IU International University, you can expect up to 20% more salary in your future career.
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
Start out in the professional world without compromises - no problem with a degree from us.


Your studies in Public Relations are opening a whole new range of opportunities for you and your career. Be ready to make an impact and to work in an industry as diverse as your learned skills. 

PR Consultant

As a PR consultant you should have excellent organisational skills, creativity, and enjoy giving advice. You generally work in an agency or company for one or more clients. You enjoy the creation of concepts that your clients shine in the public light. You should be responsive to your clients’ wishes and to help make their image successful through your consulting. As an interface between your clients and the media, you will never get bored in this profession. You are responsible for writing and sending press releases, invitations to PR events or press conferences, as well as organising events. You sometimes also create magazines, brochures, and business reports, which usually profit from good design and conceptual skills. Anyone who wants to work as a PR consultant needs a feel for trends, the ability to communicate clearly, and a willingness to quickly familiarise with unfamiliar topics. You internalise your role as a service provider, which means doing spontaneous assignments, being reachable by telephone, and accepting assignments for evening and weekend appointments. You will be rewarded with variety and responsibility for exciting projects.

Press Spokesman

A newspaper urgently needs a printable photo, a magazine needs a text, a radio station needs a statement, and of course, everything must be ready at the same time. As a press officer, you are a master at prioritising, can stay calm even in stressful times, and react in a friendly and accommodating way in any situation. Every day at work is different for a press officer: You always need to have the current news in mind and use it to develop PR measures that place your company in a positive light. You design press releases, PR campaigns, and press conferences. You answer press inquiries by text or on the phone and give interviews for radio or television. You are generally very close to the management so you can pass news about the company to the media quickly and answer press inquiries quickly and confidently. As a creative all-rounder and networker with an interest in the media landscape, strong communication skills, and a talent for writing, you would be exactly the right person for this versatile job.

Online Editor

Content is king! Online editors are a sought-after species in this digitalised world. More and more companies are hiring online editors who maintain their websites and fill them with exciting content to attract the attention of potential customers or the general public. In your day-to-day work, you usually write search engine-optimised texts, which you supplement with attractive images, graphics, videos, or animations. Depending on the employer, your work shifts between journalism and web design, with a clear focus on producing texts. You are needed in classic newspaper, magazine, radio, and TV editorial offices, but often also in agencies or PR and advertising for companies. In the promising online journalism industry, the ability to write quickly and scout trends, an interest in the media landscape, and a certain affinity for technology are important to skilfully place your texts and make them easy to find. 

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Distance learning

For maximum flexibility and maximum success - study 100% online 

Complete your online studies in a completely self-determined way – whenever, wherever and however you want! You will benefit from innovative learning tools and direct exchange with professors, fellow students and coaches via a variety of networking platforms.

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