You will digitalise the business world and design the business models of the future. With your MBA in Digital Business.
Language: German.
Digital technologies have fundamentally changed the way we do business, shop, work or even live. Because they have an impact on virtually all areas of life, business functions and industries. Digital Business is mainly used in the context of Digital Transformation, Holistic Business Optimisation, Disruption and Integration/Convergence. Is this exactly your topic? Then supplement your expertise with valuable Business Administration knowledge and combine the best of both worlds.
In our free and non-binding information material you will find out everything about:
Content of your studies
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You know how to innovate and shape the business world of today. With your MBA in Digital Business, you will be ready for a leadership position. For example, you may become:
As a business manager, legal, technical and other innovations in the platform business will be your daily business. You will be responsible for developing, implementing and updating strategic concepts for the platforms. You will create competitive analyses, evaluations and initiate the necessary measures. You will also be involved in the sales and marketing of the platforms.
You will be the interface between the engineering team and various departments. In this role, you will take care of the analysis, recording, documentation and implementation of business requirements for the product. You will be able to transform your results into innovative projects and accompany them from planning to execution.
Process optimisations and redesigns based on existing processes will be your business. You will manage stakeholders in close cooperation with customers, process analysts and IT developers. You will train your teams in agile working. You will also pass on your expertise in workshops and trainings (e.g. design thinking, change management) and take over mentoring in the induction of new colleagues.
We have developed a suitable study model for every life situation and every type of learner. This also applies to your MBA study programme in Digital Business. This is the only way to ensure that you never lose sight of your personal and professional goals and that your Master's degree programme fits your individual needs perfectly. That's why we at the IU International University of Applied Sciences place great value on the fact that you decide when, where and how you want to study - without compromise.
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Information on study content & electives
Information on career prospects
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Do you want to remain independent at all times during your Master's programme? IU online study programme gives you complete flexibility so that you can always freely allocate the time available for learning and choose the location of the next lecture yourself. We offer the perfect mix of innovative learning tools, virtual teaching formats and personal support. These are the ideal conditions for comfortably balancing your everyday life, your MBA studies and your professional goals.
Sometimes things turn out differently. And then differently than you think. That's why you can design your Master's degree programme according to your individual needs and choose between a full-time or part-time model. Depending on which option you choose, the content of the different solutions is absolutely the same. Only the duration varies between 18, 24 and 36 months. And if you need more time than expected, you can extend your MBA studies at any time free of charge.
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Whether a Master's programme or an MBA programme is the better choice for you depends entirely on your professional goals and your individual requirements. While a classic Master's programme allows you to further deepen the specialised knowledge you gained during a Bachelor's programme, an MBA focuses even more on imparting specialised knowledge such as leadership strategies and management skills. However, both forms of study offer excellent career prospects and attractive salary benefits if you want to start a new career, change industries or recommend yourself for higher positions. In any case, your IU degree programme will help you progress, as it not only provides you with specific Business Administration knowledge for a selected subject area, but above all optimally combines theory and practice.
In the MBA programme in Digital Business at IU International University of Applied Sciences, you will first focus on classic Business Administration topics such as Leadership, Innovation and Entrepreneurship, International Marketing and Strategic Management. With this basic knowledge, you then move on to the actual core topic: first, you deal with various Digital Business Models such as E-Commerce, Digital Platforms or Peer-to-Peer. Then you learn how to manage and successfully implement your own IT projects. Finally, you will deal with Smart Product Service Systems as well as the topics of (partial) Autonomy, Networking and Personalisation Capability as well as User-Friendliness and User-Centricity. This is complemented by the planning and implementation of a practice-oriented Capstone project.
As a professional for Digital Business models and processes, you can expect excellent career prospects across all industries with lucrative opportunities for advancement to the management levels of internationally successful companies. Because you know exactly what really matters when it comes to shaping the future-oriented Business world of tomorrow. Be it as a Business Manager in digital platforms, in order to clarify both legal and technical issues or to be able to coordinate the strategic Implementation or Marketing of platforms. Or you can plan and realise extensive projects as a Product Owner Digital Business by acting as an interface between the Engineering Team and various specialist departments. Alternatively, you can also carry out process optimisations and redesigns on the basis of existing processes in order to organise the cooperation of all people involved in the Digital Transformation as efficiently as possible as a Project Manager in Digital Business Process Design.
