Master Digital Business (MBA)

You will digitalise the business world and design the business models of the future. With your MBA in Digital Business. 

Distance learning

Language : German

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Digital technologies have fundamentally changed the way we do business, shop, work and live. They impact virtually all areas of life, business functions and industries. Digital business is mainly used in the context of digital transformation, holistic business optimisation, disruption and integration/convergence. Do you find the topic of digitalisation mega exciting? And are you interested in the basics of business administration at the same time? Then our MBA specialised in Digital Business is the best of both worlds for you.

As an introduction to your Master's programme, you will focus on classic MBA topics: corporate finance, international marketing, strategic management and performance measurement. With this basic knowledge, you will be able to tackle your core topic: digital business. First, you will deal with various digital business models such as e-commerce, digital platforms or peer-to-peer. Then, you will learn how to manage your own IT projects. Which phases do you need to consider? What roles do you describe for your team? And how can you check the success of your project? Once you have completed this topic block, you will look at smart product-service systems, i.e. the connection between product and service. You will learn everything about the (partial) autonomy, networking and personalisation capability as well as user-friendliness and user-centricity of smart product-service systems. For practical relevance, you can start your first own project and build on it to realise your capstone project, with which you will then be able to write and defend your master's thesis for your MBA in Digital Business.

Information on accreditation and state approval can be found on the sub-page of the degree program.

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Why you should study at IU

By studying at IU International University, you can expect up to 20% more salary in your future career.
The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
Start out in the professional world without compromises - no problem with a degree from us.

Your innovations. Good for the market. And for your career.

You know how to innovate and shape the business world of today. With your MBA in Digital Business, you will be ready for a leadership position. For example, you may become:

Business Manager of a Digital Platform (m/f/d)

As a business manager, legal, technical and other innovations in the platform business will be your daily business. You will be responsible for developing, implementing and updating strategic concepts for the platforms. You will create competitive analyses, evaluations and initiate the necessary measures. You will also be involved in the sales and marketing of the platforms. 

Product Owner Digital Business (m/f/d)

You will be the interface between the engineering team and various departments. In this role, you will take care of the analysis, recording, documentation and implementation of business requirements for the product. You will be able to transform your results into innovative projects and accompany them from planning to execution.

Project Manager of a Digital Business Process Design (m/f/d)

Process optimisations and redesigns based on existing processes will be your business. You will manage stakeholders in close cooperation with customers, process analysts and IT developers. You will train your teams in agile working. You will also pass on your expertise in workshops and trainings (e.g. design thinking, change management) and take over mentoring in the induction of new colleagues.

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The study that adapts to your life

Choose your form of study and kickstart your future now.

Distance learning

For maximum flexibility and maximum success - study 100% online 

Complete your online studies in a completely self-determined way – whenever, wherever and however you want! You will benefit from innovative learning tools and direct exchange with professors, fellow students and coaches via a variety of networking platforms.

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