YOU DO BUSINESS DIGITALLY. WITH YOUR MASTER'S STUDIES IN DIGITAL BUSINESS (MBA).
Digital technologies have fundamentally changed the way we do business, shop, work and live. They impact virtually all areas of life, business functions and industries. Digital business is mainly used in the context of digital transformation, holistic business optimisation, disruption and integration/convergence. Do you find the topic of digitalisation mega exciting? And are you interested in the basics of business administration at the same time? Then our MBA specialised in Digital Business is the best of both worlds for you.
As an introduction to your Master's programme, you will focus on classic MBA topics: corporate finance, international marketing, strategic management and performance measurement. With this basic knowledge, you will be able to tackle your core topic: digital business. First, you will deal with various digital business models such as e-commerce, digital platforms or peer-to-peer. Then, you will learn how to manage your own IT projects. Which phases do you need to consider? What roles do you describe for your team? And how can you check the success of your project? Once you have completed this topic block, you will look at smart product-service systems, i.e. the connection between product and service. You will learn everything about the (partial) autonomy, networking and personalisation capability as well as user-friendliness and user-centricity of smart product-service systems. For practical relevance, you can start your first own project and build on it to realise your capstone project, with which you will then be able to write and defend your master's thesis for your MBA in Digital Business.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Why you should study at IU
- SALARY INCREASE up to 20%
- By studying at IU International University, you can expect up to 20% more salary in your future career.
- MORE RESPONSIBILITY IN THE JOBS OF THE FUTURE
- The job market is constantly changing - studying with us gives you the perfect preparation for the business world.
- OPTIMAL PROMOTION AND CAREER OPPORTUNITIES
- Start out in the professional world without compromises - no problem with a degree from us.
Business Manager of a Digital Platform (m/f/d)
As a business manager, legal, technical and other innovations in the platform business will be your daily business. You will be responsible for developing, implementing and updating strategic concepts for the platforms. You will create competitive analyses, evaluations and initiate the necessary measures. You will also be involved in the sales and marketing of the platforms.
Product Owner Digital Business (m/f/d)
You will be the interface between the engineering team and various departments. In this role, you will take care of the analysis, recording, documentation and implementation of business requirements for the product. You will be able to transform your results into innovative projects and accompany them from planning to execution.
Project Manager of a Digital Business Process Design (m/f/d)
Process optimisations and redesigns based on existing processes will be your business. You will manage stakeholders in close cooperation with customers, process analysts and IT developers. You will train your teams in agile working. You will also pass on your expertise in workshops and trainings (e.g. design thinking, change management) and take over mentoring in the induction of new colleagues.
- Innovation and Entrepreneurship
- Managerial Economics
- Strategic Management
- Digitale Geschäftsmodelle und Change
- Smart Product Service Systems
Generally, a completed undergraduate degree with a subject-related focus in the respective IU Master's program is a requirement for admission. The first undergraduate degree must have been successfully completed at a state or state-recognized college/university and with a final grade of at least "satisfactory". If the first degree does not include a subject-related focus, admission to the program can also be granted if the student has completed a related professional activity.
For English language degree courses, a proof (TOEFL, IELTS, Duolingo or Cambridge) of sufficient English language skills is required. Evidence of at least one year of qualifying professional experience is also required at the beginning of the degree course (This proof must be obtained after the completion of the undergraduate degree.)
For more detailed information and remarks about possible exceptions, please refer to the corresponding subpage of the respective course.
The qualifying examination regulationss also standardise the qualifying examinations for applicants who do not have the required ECTS points (240 CP for the Master 60 CP and 210 CP for the Master 90 CP) from their previous studies.
Evidence of at least one year of qualifying professional experience is also required at the beginning of the degree course (This proof must be obtained after the completion of the undergraduate degree.)
A completed undergraduate degree with a specific thematic focus in the selected master's degree program. Alternatively, also professional activities with corresponding backgrounds can be accredited in individual cases. A degree from a state or state-recognized college/university with a final grade of at least "Satisfactory". Accreditation of knowledge and skills acquired outside of the university sector is generally possible. University entrance qualification as a foreign student applicant.
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For maximum flexibility and maximum success - study 100% online
Complete your online studies in a completely self-determined way – whenever, wherever and however you want! You will benefit from innovative learning tools and direct exchange with professors, fellow students and coaches via a variety of networking platforms.
Are you busy at work, do you have a family, want to travel or take care of other projects while you study? Go for it!
You can expect a variety of innovative tools for every type of learner, e.g. our smart IU Learn app, digital scripts, interactive books and learning videos. You can take your exams online 24/7.
Depending on your personal or professional situation, you are free to decide whether to take one course after the other or several in parallel.
If you need more time than planned, you can simply take a semester off or extend your studies by up to 12 months – completely free of charge!
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