Bachelor Betriebswirtschaftslehre und Customer Experience Management (B.A.)

I can inspire.

Bring more digital customer experiences into the corporate world. Start your studies in Business Administration and Customer Experience Management. 

Distance learning

Language : German

Millennial-Geschäftsfrau lächelt in einem Sitzungssaal in die Kamera Millennial-Geschäftsfrau lächelt in einem Sitzungssaal in die Kamera
Bachelorstudium

Make sure there is more WOW. And more knowledge. Study Business Administration and CX Management.

Business administration is anything but boring these days. In addition to sound business and marketing know-how, the managers of the future must develop digital strategies and be familiar with customer experience management (CXM or CEM). It’s a system of new technologies and marketing strategies that have one goal: maximum customer loyalty and customer satisfaction. With this degree in business administration, you will also learn everything about customer experience management and about how to increase value creation along the customer journey.   

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In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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Career

Your career? Experience- and result-oriented.

If you combine business skills with customer experience management, you will be in demand. More and more companies are looking for employees who know how to combine positive customer experiences with efficient, economic thinking. Become for example: 

You can complete your Bachelor’s degree in Business Administration and Customer Experience Managemen

You can complete your Bachelor’s degree in Business Administration and Customer Experience Management at IU by distance learning. Here you can find out how your studies at IU work and what the advantages of the distance learning study model are. 

Learn everything about your

Request your information material now without obligation!

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Distance learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

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Degree
Bachelor of Arts
State-recognised & award-winning*
German
Admission requirements
With and without Abitur (A-Levels)
No NC (admissions restrictions) or waiting semester
Advantages of the study format
Flexible learning on the online campus - whenever and wherever you want
Innovative study app IU Learn and online campus
Possibility to study alongside your job thanks to 100% online teaching
Personal support from study advisors, teachers, study coaches and career coaches
Take your online exams 24/7 from the comfort of your own home
Campus
Virtual campus – 100 % online
Time model
Start your studies at any time
Full Time – 36 months
Part Time I – 48 months
Part Time II – 72 months
Study online

* Information on accreditation and state approval can be found on the sub-page of the degree programme.

Why you should study Business Administration and Customer Experience Management  

In the modern world, digital strategies need to be developed for the future. With your Bachelor’s degree in Business Administration and Customer Experience Management, you’ll prepare yourself for the role between digital technologies and innovative marketing concepts. You will learn how to increase value creation along the customer journey. Your goal? To ensure maximum customer satisfaction and customer loyalty. After your Bachelor’s degree, you will be ready to take on responsible and forward-looking positions.  

Another advantage of studying at IU? You’ll have fun continuing your education! After all, you’ll deal with current and interesting topics while remaining as flexible as possible thanks to our innovative tools and well-thought-out study programmes. This will take you to the next level in your career


This is what your studies in Business Administration and Customer Experience Management at IU look like  

The user is at the centre of your Bachelor’s degree. And thus, a customer-centric logic. You will deal with central CX trends such as flexibility, positivity, purpose, privacy and added value. You will get to know users and their wishes even better in modules such as Customer Centricity, Qualitative Research Methods and Storytelling. Throughout your studies, you will always link the digital and physical touchpoints along the customer journey. In this way, you will create the highest added value for customers. CXM skills, business basics and an eye for customer needs: ¡You will learn all of this and more during your studies! 

 

A look into the future: What you will be able to do after graduating 

After graduating in Business Administration and Customer Experience Management, all doors will be open to you. You’ll be able to start working in numerous industries! For example, you may work as a Customer Experience Manager, a Customer Journey Manager or a consultant in the area of Service Management. You will use your creative skills to convince customers of the value of your company. Especially in a time of abundance on the market, you’ll make sure that your product is highly valued by your customers. Of course, always with a focus on usability and user-friendliness. 

The most important questions about studying Business Administration & Customer Experience Management

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications