*Translated: Business Administration - Retail Management. Language: German.
The world market is waiting for you, your ideas and your ability to tackle it. Begin your Business Administration – Retail Management studies now!
The market has many facets: economic policy, consumer behaviour, value chains, market research... In your dual Bachelor's degree programme in Business Administration - Retail Management, you will get to know them all. This degree programme is your ticket to the fast-moving world of retail, online or offline. Later you will work in responsible positions, e.g. as a branch manager or e-commerce manager.
In our free and non-binding information material you will find out everything about:
Content of your studies
Admission and application
Prices in detail
After graduating in Business Administration - Retail Management, you can look forward to lucrative and diverse career opportunities. You will work, for example, as:
The success of the company is in your hands! As a branch manager, you manage the central processes in your branch. You are also responsible for the professional and disciplinary management of your employees. The control of goods purchasing, personnel planning and the overview of key figures - you keep an eye on everything that is necessary for a smooth process.
Is your company being perceived positively? As a Customer Relationship Manager, this is exactly the question you will be dealing with. Your job is to develop and implement measures for customer loyalty and acquisition. You use the appropriate software to analyse buying behaviour and customer satisfaction in order to create a convincing corporate image.
As an e-commerce manager, you are responsible for the online presence of your company. Your tasks may include selecting the product portfolio, the management of returns, price optimisation and much more. To achieve the best possible results, you will work together with colleagues from sales and marketing. By managing sales processes and developing marketing measures, you ensure the success of your company.
You can complete your Business Administration – Retail Management at IU as a dual studies programme. You’ll benefit from a mix of theory and practice. You can find out more about this study format here.
You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.
Information on study content & electives
Information on career prospects
Information on financing options
There is no numerus clausus at IU. We do not require a specific grade point average to study at IU. We don’t have any complex selection procedures or waiting semesters. We prefer to get to know you personally and talk to you about where your talents and strengths lie so that you can achieve your personal goals.
You can study Business Administration – Retail Management on our virtual campus and at the following locations: Aachen, Augsburg, Berlin, Bielefeld, Bochum, Braunschweig, Bremen, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Essen, Frankfurt, Freiburg, Fulda (virtual), Gera (virtual), Halle (virtual), Hamburg, Hanover, Heidelberg (virtual), Karlsruhe, Kassel, Koblenz (virtual), Cologne, Leipzig, Lübeck, Lüneburg (virtual), Mainz, Mannheim, Mönchengladbach, Munich, Münster, Nuremberg, Osnabrück (virtual), Ravensburg, Regensburg, Saarbrücken (virtual), Schwerin (virtual), Siegen (virtual), Stralsund (virtual), Stuttgart, Trier (virtual), Tübingen (virtual), Ulm, Wuppertal.
Yes, this is possible at IU. With an alternative university entrance qualification, prospective students without an Abitur also have the chance to enter our Bachelor’s programme. If you have completed an advanced training programme, have a master craftsman’s certificate or at least two years of vocational training and at least three years of professional experience, you can study Business Administration – Retail Management without an Abitur.
In our dual studies programme, you’ll study full-time with a standard duration of 7 semesters.
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
More responsibility. New job prospects. Exciting career opportunities. A degree is the key to a future in which you are happy at work. You’ll gain knowledge and develop yourself intensively. Studying at IU is an investment in your career, in your skills and in yourself. And, of course, a diverse journey that adapts to your life.
The Business Administration – Retail Management degree has two goals: To provide you with a solid business foundation and to give you in-depth knowledge in retail management. Therefore, you will study subjects such as business administration and economics, as well as accounting, controlling, taxation and market research. You will carry out several practical projects and delve into the basics and specific issues of retail management. As part of your specialisation, you will also deal with international trade, corporate and tax law and customer relationship management.
With your Business Administration – Retail Management studies, you can expect versatile career prospects in business, both online and offline, and in a wide variety of industries. As a store manager, for example, you’ll be able to take on responsibility and ensure the success of your shop and your employees. As a customer relationship manager, you’ll work on customer acquisition and retention with online and offline campaigns. To do this, you will also collect and analyse customer behaviour. Do you want to pull the strings online? As an e-commerce manager, you’ll optimise the product range, price and marketing strategy of online shops to ensure their success.
