BACHELOR BWL – HANDELSMANAGEMENT (B.Sc.)

MANAGE WHAT HAPPENS.

The world market is waiting for you, your ideas and your ability to tackle it. Begin your Business Administration – Retail Management studies now! 

Dual studies

Language : German

Bachelorstudium

YOUR ACTIONS CHANGE COMMERCE. STUDY BUSINESS ADMINISTRATION – RETAIL MANAGEMENT.

The market has many facets: economic policy, consumer behaviour, value chains, market research... In your dual Bachelor's degree programme in Business Administration - Retail Management, you will get to know them all. This degree programme is your ticket to the fast-moving world of retail, online or offline. Later you will work in responsible positions, e.g. as a branch manager or e-commerce manager. 

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In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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Choose how you want to study Business Administration – Retail Management at IU

You can complete your Business Administration – Retail Management at IU as a dual studies programme. You’ll benefit from a mix of theory and practice. You can find out more about this study format here.  

Learn everything about your

Request your information material now without obligation!

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Dual studies

Studies or work experience? Why not both?
You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.

More information Request info material now
Degree
Bachelor of Arts
State-recognised & award-winning*
German
Admission requirements
With and without Abitur (A-Levels)
No NC (admissions restrictions) or waiting semester
Advantages of the study format
Private dual studies for 0€ – the costs are covered by the practice partner
Innovative study programmes with a future
Combination of theory and practice with our 15,000+ practice partners
Structured curriculum, best support and personal contacts
Classes and exams virtually or on-site in small groups
Campus
Virtual campus & 35 locations
Time model
Start your studies up to 4x per year
Full time – 42 months
Study online and on-site at the campus

* Information on accreditation and state approval can be found on the sub-page of the degree programme.

Why you should study Business Administration – Retail Management 

More responsibility. New job prospects. Exciting career opportunities. A degree is the key to a future in which you are happy at work. You’ll gain knowledge and develop yourself intensively. Studying at IU is an investment in your career, in your skills and in yourself. And, of course, a diverse journey that adapts to your life. 


This is what your Business Administration – Retail Management studies at IU look like 

The Business Administration – Retail Management degree has two goals: To provide you with a solid business foundation and to give you in-depth knowledge in retail management. Therefore, you will study subjects such as business administration and economics, as well as accounting, controlling, taxation and market research. You will carry out several practical projects and delve into the basics and specific issues of retail management. As part of your specialisation, you will also deal with international trade, corporate and tax law and customer relationship management.  


A look into the future: What you will be able to do after graduating 

With your Business Administration – Retail Management studies, you can expect versatile career prospects in business, both online and offline, and in a wide variety of industries. As a store manager, for example, you’ll be able to take on responsibility and ensure the success of your shop and your employees. As a customer relationship manager, you’ll work on customer acquisition and retention with online and offline campaigns. To do this, you will also collect and analyse customer behaviour. Do you want to pull the strings online? As an e-commerce manager, you’ll optimise the product range, price and marketing strategy of online shops to ensure their success.  

The most important questions about studying Business Administration – Retail Management

Request free information

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications

Staatlich Anerkannte Hochschule ZFU