BACHELOR BWL – HANDELSMANAGEMENT (B.SC.)

After graduating in Business Administration - Retail Management, you can look forward to lucrative and diverse career opportunities. You will work, for example, as:

You can complete your Business Administration – Retail Management at IU as a dual studies programme. You’ll benefit from a mix of theory and practice. You can find out more about this study format here.  

More responsibility. New job prospects. Exciting career opportunities. A degree is the key to a future in which you are happy at work. You’ll gain knowledge and develop yourself intensively. Studying at IU is an investment in your career, in your skills and in yourself. And, of course, a diverse journey that adapts to your life. 

The Business Administration – Retail Management degree has two goals: To provide you with a solid business foundation and to give you in-depth knowledge in retail management. Therefore, you will study subjects such as business administration and economics, as well as accounting, controlling, taxation and market research. You will carry out several practical projects and delve into the basics and specific issues of retail management. As part of your specialisation, you will also deal with international trade, corporate and tax law and customer relationship management.  

With your Business Administration – Retail Management studies, you can expect versatile career prospects in business, both online and offline, and in a wide variety of industries. As a store manager, for example, you’ll be able to take on responsibility and ensure the success of your shop and your employees. As a customer relationship manager, you’ll work on customer acquisition and retention with online and offline campaigns. To do this, you will also collect and analyse customer behaviour. Do you want to pull the strings online? As an e-commerce manager, you’ll optimise the product range, price and marketing strategy of online shops to ensure their success.  

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.