Prof. Dr. Damian Leschik

Artificial Intelligence in Marketing uses technologies to improve and automat decisions based on customer data, data analysis and other observations. Current use cases include: natural language processing, decision making and prediction of future customer behavior. How can Marketing be further developed using AI and what new use cases can AI realize in Marketing?

https://marketing-io.org/artificial-inteligence

Neuromarketing helps to better understand the consumption and decision-making behavior of people by means of different methods of brain research. How can neuromarketing help to better understand the effect of Social Media like Instagram on consumption and decision-making behavior of people?

https://marketing-io.org/neuromarketing

Leschik, D. (2025). Model evaluation of post-M&A success metrics in the German biopharmaceutical industry. Journal of Business Models, 13(1). https://doi.org/10.54337/jobm.v13i1.7502

Leschik, D., Appel, D., Beckers, N., Milicevic, A., Ritz, F. (2025, publishing process). Exploring AI-Generated Interviews Using the Means-End Chain Model: A Comparative Study with Human-led Interviews. In Springer (Hrsg.) Handbuch Innovatives Marketing 1st. Edition

Leschik, D., Baums, K., Hartmann, R., Mazurek, J. (2025, publishing process). Unlocking the Future of Marketing: The Transformative Potential of Spatial Computing. In Springer (Hrsg.) Handbuch Innovatives Marketing 1st. Edition