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Distance LearningMaster
Marketingmanagement (M.A.)
Start your studies. Get your discount. Shape your future.
Apply with LERNEN26 until June 30th & secure €1,444 discount + iPad.
Start your distance learning master’s programme Marketingmanagement* today
* This programme focuses on marketing management.
Are you ready to conquer the world of marketing? Then this master's is the ace up your sleeve: you will learn how to successfully stage brands and win loyal customers. Moreover, your electives give you the chance to focus on exciting topics such as AI, strategic marketing and branding, or e-commerce. With your degree, you will become a professional for sales, strategy, and the development of online presences. The 60 ECTS credit master's is the quickest way to graduation and is available in English. The programmes with 90 ECTS credits and 120 ECTS credits, available in German or English, offer an even greater depth of study.
Summary
Your study programme summed up
Study programme & degree
M.A., 120, 60, 90 ECTS credits
Language: de, en
Full-time or part-time, 100% flexible
Starting date
Start today with Comfort Start – or start any time on your preferred date
Study duration & extension
36, 48, 72 months, depending on model Extension possible free of charge
Locations
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant Syntea, exams online or at nearest examination centre
Study fees
Starting at 286€/month, depending on model
Current discount campaign
Recognition & Admission
All details on recognition and admission can be found directly on the page of your desired study programme.
Start today: try us out for 1 month
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Study Programs
Your online master’s programmes in Marketing Management
The online master's proigramme in Marketing Management is available as a 60 ECTS or 120 ECTS programme in German or English language.
Study Content
Your electives in the master’s programme in Supply Chain Management
You get to choose what’s most relevant to your career! In the 60 ECTS programme, you select one of 9 electives – for example “Digital Marketing Controlling”, “UI/UX Expert” or “Kommunikation und Public Relations”.
In the 120 ECTS programme, you select two out of 22 electives. Modules such as E-Commerce, Business Intelligence and Sales Management allow you to follow your interests!
| Module | ECTS credits |
|---|---|
| Wahlpflichtmodul A+B | |
| E-Commerce | 10 |
| Sales Management | 10 |
| Strategic Marketing und Brand Management | 10 |
| Communication and Public Relations | 10 |
| UI/UX Expert | 10 |
| Business Analyst | 10 |
| Product Development and Design Thinking | 10 |
| Salesforce Consultant Specialization | 10 |
| AI and Mastering AI Prompting | 10 |
| Module | ECTS credits |
|---|---|
| Electives A | |
| E-Commerce | 10 |
| Sales Management | 10 |
| Strategic Marketing und Brand Management | 10 |
| Communication and Public Relations | 10 |
| Digital Marketing Controlling | 10 |
| UI/UX Expert | 10 |
| Business Analyst | 10 |
| Product Development and Design Thinking | 10 |
| Salesforce Consultant Specialization | 10 |
| AI and Mastering AI Prompting | 10 |
We are here for you
Do you need help with your decision? Your personal study advisor is happy to help you!
Start today: try us out for 1 month
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Study flexible
Study flexible
anytime and anywhere with 24/7 online exams, full- or part-time.
Learn innovatively
Learn innovatively
on your digital campus with your own AI study assistant and multimedia tools.
State-recognized
State-recognized
Benefit from an accredited degree with excellent career prospects.
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Career
Your professional future
Digital Communications Manager
As a communications manager, you are responsible for designing and coordinating the communication activities for your company. You will need to monitor all digital media and develop a primary communications strategy.
Awards, accreditations and certifications
