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Dual Studies

Bachelor BWL – Spezialisierung Digital Business (B.A.)*

*Translated: Business Administration - Digital Business. Language: German.


Between innovation and tradition: With your studies in Business Administration - Digital Business, you’ll accompany the transformation of the business world into the digital era!

Your springboard into the world of digital business: Study Business Administration – Digital Business.

Are you fascinated by the intersection of business and technology? Then the study programme Business Administration – Digital Business is just right for you. Here, you’ll learn how to digitalise business models, develop innovative strategies and lead

companies successfully into the digital era. Dive into a programme that seamlessly combines business know-how with digital expertise!

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

  • Prices in detail

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Your career opportunities. Step into the business world of tomorrow.

With the study programme Business Administration – Digital Business doors open for you to a career at the intersection of business, technology and innovation. Discover the diverse career opportunities in the digital business world! For example, as:

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As a Junior Digital Business Consultant, you are a driver of innovation in the digital age. You are the interface between specialist departments, IT and data science and accompany your company into the digital future. In addition to developing digital strategies and digital business models, you will plan and implement targeted marketing and sales measures in the digital environment.

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, AI-generated
Study formats

How would you like to study BWL – Spezialisierung Digital Business (B.A.)?

You can study your Business Administration – Digital Business in a dual study programme. Here you can find out how your studies at IU work and what the advantages of our dual study model are.  

Dual Studies

Theory & Practice Combined

  • Study or work experience? Why not have both!

  • Theory: At one of the 20+ study locations or virtually.

  • Practice: Gain practical experience in a company.

Go to Dual Studies Request free information

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What you get for free

  • Information on study content & electives

  • Information on career prospects

  • Information on financing options

FAQ

The most important questions about the bachelor's Business Administration – Digital Business

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Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

Details

Why you should study Business Administration - Digital Business

Studying can be worthwhile even if you’re simply interested in a particular subject. But beyond that, it can play an important role in your career path. It opens up various opportunities for advancement, the demand for highly qualified professionals is constantly growing, university graduates often earn more, and sometimes only a degree will lead you to your chosen profession. Beyond this, the knowledge and soft skills you acquire expand your horizons and are an investment in your own education—which is incredibly important in an era of lifelong learning.

This is what your Business Administration - Digital Business studies at IU look like

Business Administration - Digital Business is a future-oriented study programme that combines solid business administration knowledge with digital expertise. The focus is on equipping you with the skills and knowledge needed to succeed in the digitalised business world. The programme covers essential business topics such as marketing and finance but expands these with aspects of digital transformation, such as Digital Future Commerce, Digital HR or Digital Finance and Controlling. By combining theory and practice, the study programme Business Administration - Digital Business provides an excellent foundation for a career in almost any sector and any company that wants to actively shape and benefit from digital transformation.

A look into the future: what you will be able to do after graduating

In the age of digitalisation, there are few areas in the business world as exciting and forward-looking as digital business. With the study programme Business Administration - Digital Business, a wide range of career paths are open to you. Whether you want to start your career at a start-up, a major digital corporation or in consultancy—with Business Administration - Digital Business you’ll be equipped for a successful journey in the digital business field.