Start today
With Comfort Start – or at any time of your choosing



Apply with SOZIAL26PLUS by October 29th & secure €2,444 discount, €1,444 Cashback + iPad.
Apply by October 29th and use the code SOZIAL26PLUS to get a €2,444 discount, a free iPad plus a 1,444€ refund if you graduate within the standard study period.
What motivates people to buy a particular product, and why do they remain loyal to certain brands over time? How can employees be motivated to ensure a company’s long-term success? Business and psychology are closely linked, and on this programme, you will learn how to use this connection to your advantage.
How your studies can get you ahead:
You’ll gain essential psychological knowledge to help you understand stakeholders in the business world and lead organisations to success. You’ll also have the chance to explore fascinating topics such as the interplay between AI and psychology.
You will also have the opportunity to specialise in areas such as leadership and career planning, the psychology of personnel selection and analysis, organisational development and digital transformation and the psychology of purchasing decisions.
After graduating, you will be ready for a wide range of roles at the exciting intersection of business and psychology.
Study flexible
anytime and anywhere with 24/7 online exams, full- or part-time.
Learn innovatively
on your digital campus with your own AI study assistant and multimedia tools.
State-recognized
Benefit from an accredited degree with excellent career prospects.
B.Sc., 180 ECTS credits
Language: en
Full-time or part-time, 100% flexible
Start today with Comfort Start – or start any time on your preferred date
36, 48, 72 months, depending on model Extension possible free of charge
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant Syntea, exams online or at nearest examination centre
Starting at 235€/month, depending on model
Current discount campaign
Study program is state-approved, accredited & internationally renowned, 180 ECTS - EN: AR-Siegel, ZFU: 174318
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
You will begin your studies by building a solid foundation in psychology and business before focusing specifically on the field of industrial and organisational psychology. Topics covered will include human resources, psychological diagnostics, and conflict
…management, as well as hands-on projects on the interaction between AI and psychology, and the collection and analysis of quantitative data.
Throughout the programme, you will learn to apply psychological insights in real-world business settings. Upon completion of the programme, you will be equipped with diagnostic and labour law knowledge, which you can combine with management skills to advance your professional career.
Elective areas: In elective areas A and B, you must choose two modules from each area. In elective area C, you must decide at the beginning of your studies whether to undertake an internship with a company or to take modules from this area. If you choose the internship, you will complete it with a practical reflection. If you opt for the modules from Elective Area C, you must complete all the modules in this area. It is not possible to combine an internship with modules from elective area C.
| Module | ECTS credits |
|---|---|
| Psychology | 5 |
| Introduction to Academic Work for Business and Social Science | 5 |
| Social Psychology | 5 |
| Business 101 | 5 |
| Project: Psychology and AI in Interaction | 5 |
| Elective C | 5 |
| Module | ECTS credits |
|---|---|
| Business Psychology | 5 |
| Research Methodology and Data Analysis | 5 |
| Statistics | 5 |
| Intercultural Psychology | 5 |
| Project: Industrial and Organizational Psychology in Practice | 5 |
| Elective C | 5 |
| Module | ECTS credits |
|---|---|
| Introduction to Industrial and Organizational Psychology | 5 |
| Consumer Behavior | 5 |
| Managerial Economics | 5 |
| General Psychology: Perception, Memory, Language and Cognition | 5 |
| Project: Practical Application of Qualitative Survey Methods | 5 |
| Elective C | 5 |
| Module | ECTS credits |
|---|---|
| Personality and Differential Psychology | 5 |
| Introduction to Psychological Assessment | 5 |
| Conflict Management and Mediation | 5 |
| Seminar: Current Topics in Industrial and Organizational Psychology | 5 |
| Project: Collection and Analysis of Quantitative Data in Practice | 5 |
| Elective C | 5 |
| Module | ECTS credits |
|---|---|
| Elective A | 10 |
| Elective B | 10 |
| Project: AI in HR | 5 |
| Elective C | 5 |
| Module | ECTS credits |
|---|---|
| Electives C | 10 |
| International Labor Law | 5 |
| International HR Management | 5 |
| Project: Agile Project Management | 5 |
| Bachelor Thesis | 10 |
| Module | ECTS credits |
|---|---|
| Electives A (es sind 10 CP zu wählen) | |
| Personnel Psychology | 5 |
| Personnel Selection and Assessment | 5 |
| Change Management | 5 |
| Organizational Development | 5 |
| Leadership 4.0 | 5 |
| International Management | 5 |
| Psychology of Persuasion | 5 |
| Digital Consumer Psychology | 5 |
| Entrepreneurship and Innovation | 5 |
| Principles of Management | 5 |
| Project: Digital Business Models | 5 |
| Marketing I | 5 |
| Marketing II | 5 |
| Advertising Psychology | 5 |
| Digital Methods in Market Research | 5 |
| Project: Organizational Development | 5 |
| Studium Generale I | 5 |
| Studium Generale II | 5 |
| Electives B (es sind 10 CP zu wählen) | |
| Digital HR | 5 |
| Project: Personnel Selection and Assessment | 5 |
| Global Corporations and Globalization | 5 |
| Project: Agile Transformation in Organizations | 5 |
| Personal Career Plan | 5 |
| Personal Elevator Pitch | 5 |
| Social Media Marketing | 5 |
| Project: Digital Methods in Market Research | 5 |
| Entrepreneurship and Innovation | 5 |
| Principles of Management | 5 |
| Project: Digital Business Models | 5 |
| Marketing I | 5 |
| Marketing II | 5 |
| Advertising Psychology | 5 |
| Digital Methods in Market Research | 5 |
| Project: Organizational Development | 5 |
| Electives C (Semester 1-6) (es sind 30 CP zu wählen) | |
| Internship: Psychological Application Areas | 30 |
| Interaction and Communication in Organizations | 5 |
| Intercultural and Ethical Decision-Making | 5 |
| Intercultural Management | 5 |
| Collaborative Work | 5 |
| Project: Communication for Practical Problem Solving | 5 |
| Corporate Communication | 5 |

To guide you in selecting your modules, we have put together possible specialisation tracks for you.
Want a flexible degree with practical relevance? No problem: with us, you have the opportunity to deepen your knowledge with an integrated internship relevant to your degree programme (30 ECTS points). Alternatively, you can enhance your expertise through practical modules (30 ECTS points). Decide during your first semester which type of practical approach suits you and your goals best. If you already have work experience or gain some during your studies, you may be able to have this recognised under certain conditions – saving you both time and money.







As a graduate of this programme, you will take on a variety of roles at the intersection of people and business. After completing your studies, you could work in roles such as...

As a personnel consultant, you'll recruit candidates, conduct interviews and aptitude tests, and write employee assessments.
With your expertise in business psychology, you'll be able to optimise workflows within organisations through initiatives like employee motivation training, workplace design, or evaluating employee satisfaction.
With the knowledge gained during your studies, you'll support individuals and organisations in personal development, conflict resolution, and improving collaboration. You'll combine psychological insights with practical methods to drive lasting solutions and positive changes in professional contexts.
With Comfort Start – or at any time of your choosing
Die Gebühren für diesen Zeitraum fallen nur dann an, wenn Du danach Dein Studium bei uns fortführst.
Up to 12 months free.
If you need it.
Optional, as fits your life.
Free for you.
Over 14,000 courses & 1,800 video tutorials.
60,000 eBooks & access to Statista.
We are always by your side.
With lecturers and fellow students.
At over 20,000 locations worldwide.
Duration 36 Months
Faster pace – full speed ahead
Apply by October 29th and use the code SOZIAL26PLUS to get €2,444 discount, € 1,444 Cashback and a free iPad.
Faster pace – full speed aheadReach your degree quickly.
For anyone who wants to focus fully on their studies.
Approx. 40 hours of study per week.
Duration 48 Months
Medium pace – steady and balanced
Apply by October 29th and use the code SOZIAL26PLUS to get €2,444 discount, € 1,444 Cashback and a free iPad.
Medium pace – steady and balancedOur recommendation – and popular with IU students.
Study flexibly alongside work or family and extend your study time moderately.
Approx. 30 hours of study per week.
Duration 72 Months
Slower pace – slow but steady
Apply by October 29th and use the code SOZIAL26PLUS to get €2,444 discount, € 1,444 Cashback and a free iPad.
Slower pace – slow but steadyLearn at a relaxed pace with a light weekly workload.
Ideal if you have many other commitments.
Approx. 20 hours of study per week.
Apply by October 29th and use the code SOZIAL26PLUS to get €2,444 discount, € 1,444 Cashback and a free iPad.
Do you need help with your decision? Your personal study advisor is happy to help you!
Do you have vocational training or further education, work experience, or have you already studied? We are happy to assess — even before you apply for your distance learning programme — whether and to what extent we can recognise your prior learning: no obligation and 100% online. Simply complete our online recognition form.
Reduce your study duration: Skip individual modules or entire semesters!
Save on tuition fees: For every recognised ECTS point, you save 30 euros.
🤔 Can't find your qualification? No worries! Our form helps you get other qualifications recognised.
🤔 Can't find your qualification? No worries! Our form helps you get other qualifications recognised.
Need help with your recognition application? Our recognition guide brings together all the key information you need.
If you want to take full advantage of our recognition process, make sure to submit your application before the end of your trial month. To reduce your study duration, you can submit your prior learning recognition application at any time — including during your studies. However, a fee reduction can no longer be granted after the trial month has ended.
We make it possible: At IU International University of Applied Sciences you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
With vocational or high school diploma With a general university entrance qualification (high school diploma) or an entrance qualification for universities of applied sciences (vocational diploma: academic and practical part), you can enter our Bachelor's study programme* directly.
Graduates from Waldorf schools and vocational colleges in Baden-Württemberg must have their entrance qualification for universities of applied sciences confirmed by the relevant authority in order to be able to study in another federal state. This also applies if you want to study in a federal state other than Thuringia. Additional achievements may be required. Our student advisory team will answer any questions about this.
* For applicants with international school diplomas (e.g. IB-Diploma) or degrees earned abroad, the institution conducts an equivalence test (according to Anabin).
You can also study at IU International University of Applied Sciences (IU) without a high school diploma. To do so, you simply need:
A master craftsman's certificate or
Advanced professional training (e.g. as an IHK business administrator) or
At least two years of recognized vocational training in Germany, followed by at least 3 years of professional experience (full-time)*: Depending on the focus of your training and professional activity and what you want to study, you can start directly with a trial phase or prove your aptness in other ways.
*If you have completed your vocational training and professional experience within Europe, but outside of Germany, the university will carry out an equivalency assessment. EU qualifications can be accepted as equivalent if your vocational qualification is comparable to a German vocational qualification at level DQR 4.
Depending on your personal circumstances, you might be required to provide proof of your English language proficiency. Your skills would need to match the B2 level of the Common European Framework (CEF). We accept the following English language skills certificates*:
TOEFL (minimum 80 points) or
IELTS (minimum 6,0 points) or
Duolingo English Test (minimum 95 points) or
Cambridge Certificate (minimum Grade B)
Note: Proof must be provided before starting the study programme and must not be older than five years. Is English your native language, or have you graduated from an English-speaking school or institution of higher education? Then you do not need to prove your English language proficiency. Get in touch with our study advisors for more details.
*IU International University of Applied Sciences may accept other language certificates for English B2 (CEFR) at their discretion.
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Information on study content & electives
Information on career prospects
Information on financing options
Soziale Arbeit (B.A.)
Hannaj
Fernstudium B.A. Soziale Arbeit
Ich bin mit meinem Fernstudium Soziale Arbeit an der IU sehr zufrieden. Besonders gut gefällt mir die hohe Flexibilität, da sich das Studium gut an den eigenen Alltag und berufliche sowie private Verpflichtungen anpassen lässt. Die Studieninhalte sind interessant und praxisnah aufgebaut und die verschiedenen Lernmöglichkeiten helfen dabei, sich die Inhalte individuell zu erarbeiten. Insgesamt bietet mir das Studium genau die Flexibilität, die ich mir von einem Fernstudium gewünscht habe.
Posted on 18.09.2026 on fernstudiumcheck.de
Angewandte Psychologie (B.Sc.)
Verena
Super spannendes Studium
Es fällt wahnsinnig leicht, an Inhalte zu kommen und diese zu lernen. Alles ist so verständlich aufbereitet, es gibt immer ein Skript, dessen Inhalte zuverlässig zu Prüfungen kommen. Zudem kann man Podcasts/Videos und zusätzliches Material ansehen sowie in Austausch mit anderen treten. Gibt es ein Problem, erreicht man immer sofort jemanden im Sekretariat oder via Chat. Es macht großen Spaß und fällt mir sehr leicht, auf diese Weise zu studieren.
Posted on 18.09.2026 on fernstudiumcheck.de
International Management (M.A.)
Djo
Bin ein großer Fan der IU
Ich bin ein großer Fan der IU und habe dort in letzter Zeit unglaublich viel gelernt. Die Möglichkeiten, die Studierenden geboten werden – insbesondere im Fernstudium – sind sehr vielfältig und flexibel. Dadurch macht das Lernen nicht nur Spaß, sondern lässt sich auch hervorragend in den Alltag integrieren. [...] Für mich gehört die IU zu den besten Anbietern für Fernstudiengänge in Deutschland. Ich kann sie aus voller Überzeugung jederzeit weiterempfehlen.
Posted on 03.06.2026 on fernstudiumcheck.de