Titelbild für Infoseite “Master Digital Transformation Management - Marketing & Vertrieb”: Beraterin mit Laptop im Büro
Master's degree
Titelbild für Infoseite “Master Digital Transformation Management - Marketing & Vertrieb”: Beraterin mit Laptop im Büro

Master Digital Transformation Management - Marketing & Vertrieb*

*Translated: Digital Transformation Management – Marketing & Sales. Only available in German

Your goal: digital first. Thanks to your Master's degree in Digital Transformation Management for Marketing and Sales, you will change communication and organizational structures.


# Distance learning

Language : German

You determine the change. In modern marketing and sales.

The digital transformation is increasingly merging interaction and transaction or advertising and sales processes in marketing and sales. Where previously there was only advertising, today people can also buy, and after-sales support takes place online or virtually. Large e-commerce platforms offer advertising space to other companies. With your Master's degree in Digital Transformation Management - Marketing & Sales, you will be ready to plan digital projects and drive their successful transformation.

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In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

  • Prices in detail


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Lots of digital performance. For your career.

The marketing team is increasingly measured by how it supports sales. And the sales department itself? It needs digital support to satisfy customers at all levels. Thanks to your Master's degree in Digital Transformation Management with a specialization in Marketing & Sales, you have all the tools at hand to take on responsible tasks. For example as:

Digital Transformation Manager in Marketing & Sales

Your primary task is to position companies and their products on a digital market. This includes not only communication and sales concepts, but also the strategic use of sales software. Due to digitalization, a lot happens very quickly in this area – you have to react just as quickly and be able to lead your team agilely through new challenges.

Digital Consultant in Marketing & Sales

Digital Project Manager in Marketing & Sales

Choose how you want to study Digital Transformation Management – Marketing & Sales at IU

Do you want maximum self-determination in your studies and want to complete your Master's degree as flexibly as possible so that it fits perfectly with you and your current life situation? Then distance learning at IU International University of Applied Sciences offers you a lot of freedom and optimal conditions. In addition to various time models, you can also take advantage of an innovative mix of virtual campus, digital learning tools and an extensive online community. 

Fernstudium an der IU Internationale Hochschule: Studentin in der Bibliothek

Distance Learning

For maximum freedom - study 100% flexible

You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

REQUEST FREE INFORMATION

You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

The most important questions about studying Digital Transformation Management – Marketing & Sales

Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

We support you. Right from the start.

Together we will find the best solution for your career path.

Just give us a call*Available from Monday - Friday from 8 a.m. - 8 p.m., Saturday from 9 a.m. - 5 p.m.

+49 (0) 30 31198810

Why you should study Digital Transformation Management – Marketing & Sales

In many companies, a highly qualified and internationally recognised Master's degree is still considered a basic requirement for taking on responsible management tasks. So if you want to make a career in senior management, you can hardly avoid a Master's degree. This is because, unlike Bachelor's students, you will have in-depth knowledge and special skills in a field of your choice. This difference is particularly noticeable when starting a career and when being offered positions at management level. This way, you will not only stand out from the crowd with your expertise, but also benefit from an above-average starting salary and excellent career opportunities

This is what your Master’s degree in Digital Transformation Management – Marketing & Sales at IU looks like

Your Master's degree in Digital Transformation Management - Marketing & Sales will prepare you to play a decisive role in shaping the processes and methods of digital transformation.  This primarily involves the intelligent collection of data, the creation of new value-added services and new digital business models. You will also learn how to use modern marketing tools that increase performance with high target group affinity and efficiency. You will also learn economic, technological and application-oriented perspectives complemented by the development of your leadership skills and soft skills so that you can later lead entire teams with the help of agile project management methods. 

A look into the future: what you will be able to do after graduating

Marketing departments are increasingly measured by how they support sales and sales needs digital support to satisfy customers at all levels. With your Master's degree in Digital Transformation Management - Marketing & Sales, you’ll have all the tools at hand to successfully position both companies and their products on the digital markets. As a digital consultant, you’ll advise the management on which communication and sales concepts can be used to achieve this goal, and you’ll know exactly how a modern e-commerce company can operate as efficiently and lucratively as possible. For example, through the implementation of a new e-commerce shop or the development of a digital sales strategy, which you’ll oversee as a Digital Project Manager together with your team. 

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“