You determine the change. In modern marketing and sales.
The digital transformation is increasingly merging interaction and transaction or advertising and sales processes in marketing and sales. Where previously there was only advertising, today people can also buy, and after-sales support takes place online or virtually. Large e-commerce platforms offer advertising space to other companies. With your Master's degree in Digital Transformation Management - Marketing & Sales, you will be ready to plan digital projects and drive their successful transformation.
Do you want to know more?
In our free and non-binding information material you will find out everything about:
- Content of your studies
- Admission and application
- Prices in detail
Choose how you want to study Digital Transformation Management – Marketing & Sales at IU
Do you want maximum self-determination in your studies and want to complete your Master's degree as flexibly as possible so that it fits perfectly with you and your current life situation? Then distance learning at IU International University of Applied Sciences offers you a lot of freedom and optimal conditions. In addition to various time models, you can also take advantage of an innovative mix of virtual campus, digital learning tools and an extensive online community.
Learn everything about your
For maximum freedom - study 100% flexible
You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.More information Request info material now
* Information on accreditation and state approval can be found on the sub-page of the degree programme.
Why you should study Digital Transformation Management – Marketing & Sales
In many companies, a highly qualified and internationally recognised Master's degree is still considered a basic requirement for taking on responsible management tasks. So if you want to make a career in senior management, you can hardly avoid a Master's degree. This is because, unlike Bachelor's students, you will have in-depth knowledge and special skills in a field of your choice. This difference is particularly noticeable when starting a career and when being offered positions at management level. This way, you will not only stand out from the crowd with your expertise, but also benefit from an above-average starting salary and excellent career opportunities.
This is what your Master’s degree in Digital Transformation Management – Marketing & Sales at IU looks like
Your Master's degree in Digital Transformation Management - Marketing & Sales will prepare you to play a decisive role in shaping the processes and methods of digital transformation. This primarily involves the intelligent collection of data, the creation of new value-added services and new digital business models. You will also learn how to use modern marketing tools that increase performance with high target group affinity and efficiency. You will also learn economic, technological and application-oriented perspectives complemented by the development of your leadership skills and soft skills so that you can later lead entire teams with the help of agile project management methods.
A look into the future: What you will be able to do after graduating
Marketing departments are increasingly measured by how they support sales and sales needs digital support to satisfy customers at all levels. With your Master's degree in Digital Transformation Management - Marketing & Sales, you’ll have all the tools at hand to successfully position both companies and their products on the digital markets. As a digital consultant, you’ll advise the management on which communication and sales concepts can be used to achieve this goal, and you’ll know exactly how a modern e-commerce company can operate as efficiently and lucratively as possible. For example, through the implementation of a new e-commerce shop or the development of a digital sales strategy, which you’ll oversee as a Digital Project Manager together with your team.
The most important questions about studying Digital Transformation Management – Marketing & Sales
You alone will decide when, where and how you want to complete your Master’s degree in Digital Transformation Management – Marketing & Sales. Unlike a traditional degree programme, at IU International University of Applied Sciences you’ll be able to study 100% online and completely independent of location – without fixed lectures or exam dates.
Your educational path should be as unique as your life: That's why at IU we offer you a degree programme that is optimally tailored to you and your individual wishes. Depending on your learning style and your current life situation, you’ll be able to choose from several time models so that you can study in a completely self-determined way. And if 12, 18 or 24 months are not enough for a successful Master's degree, you’ll be able to easily extend your studies at any time.
Request free information