Master Digital Transformation Management with specialization in Marketing & Sales (M.A.)

I AM READY FOR CHANGE.

Your goal: digital first. Thanks to your Master's degree in Digital Transformation Management for Marketing and Sales, you will change communication and organizational structures.

Distance learning

Language : German

Modernes Büro: Porträt einer schönen Kreativen Spezialistin mit kurzen rosa Haaren, die stehen und einen Laptop halten. Arbeiten an App-Design, Datenanalyse, Planungsstrategie für Social-Media-Störungen Modernes Büro: Porträt einer schönen Kreativen Spezialistin mit kurzen rosa Haaren, die stehen und einen Laptop halten. Arbeiten an App-Design, Datenanalyse, Planungsstrategie für Social-Media-Störungen
Masterstudium

You determine the change. In modern marketing and sales.

The digital transformation is increasingly merging interaction and transaction or advertising and sales processes in marketing and sales. Where previously there was only advertising, today people can also buy, and after-sales support takes place online or virtually. Large e-commerce platforms offer advertising space to other companies. With your Master's degree in Digital Transformation Management - Marketing & Sales, you will be ready to plan digital projects and drive their successful transformation.

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In our free and non-binding information material you will find out everything about:

  • Content of your studies
  • Admission and application
  • Prices in detail
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Career

Lots of digital performance. For your career.

The marketing team is increasingly measured by how it supports sales. And the sales department itself? It needs digital support to satisfy customers at all levels. Thanks to your Master's degree in Digital Transformation Management with a specialization in Marketing & Sales, you have all the tools at hand to take on responsible tasks. For example as:

Choose how you want to study Digital Transformation Management – Marketing & Sales at IU

Do you want maximum self-determination in your studies and want to complete your Master's degree as flexibly as possible so that it fits perfectly with you and your current life situation? Then distance learning at IU International University of Applied Sciences offers you a lot of freedom and optimal conditions. In addition to various time models, you can also take advantage of an innovative mix of virtual campus, digital learning tools and an extensive online community. 

Learn everything about your

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We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Distance learning

For maximum freedom - study 100% flexible

You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.

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Degree
Master of Arts
State-recognised & award-winning*
German
Admission requirements
With and without Abitur (A-Levels)
No NC (admissions restrictions) or waiting semester
Advantages of the study format
Flexible learning on the online campus - whenever and wherever you want
Innovative study app IU Learn and online campus
Possibility to study alongside your job thanks to 100% online teaching
Personal support from study advisors, teachers, study coaches and career coaches
Take your online exams 24/7 from the comfort of your own home
Campus
Virtual campus – 100 % online
Time model
Start your studies at any time
Full time – 12 months
Part time I – 18 months
Part time II – 24 months
Study online

* Information on accreditation and state approval can be found on the sub-page of the degree programme.

Why you should study Digital Transformation Management – Marketing & Sales

In many companies, a highly qualified and internationally recognised Master's degree is still considered a basic requirement for taking on responsible management tasks. So if you want to make a career in senior management, you can hardly avoid a Master's degree. This is because, unlike Bachelor's students, you will have in-depth knowledge and special skills in a field of your choice. This difference is particularly noticeable when starting a career and when being offered positions at management level. This way, you will not only stand out from the crowd with your expertise, but also benefit from an above-average starting salary and excellent career opportunities


This is what your Master’s degree in Digital Transformation Management – Marketing & Sales at IU looks like

Your Master's degree in Digital Transformation Management - Marketing & Sales will prepare you to play a decisive role in shaping the processes and methods of digital transformation.  This primarily involves the intelligent collection of data, the creation of new value-added services and new digital business models. You will also learn how to use modern marketing tools that increase performance with high target group affinity and efficiency. You will also learn economic, technological and application-oriented perspectives complemented by the development of your leadership skills and soft skills so that you can later lead entire teams with the help of agile project management methods. 


A look into the future: What you will be able to do after graduating

Marketing departments are increasingly measured by how they support sales and sales needs digital support to satisfy customers at all levels. With your Master's degree in Digital Transformation Management - Marketing & Sales, you’ll have all the tools at hand to successfully position both companies and their products on the digital markets. As a digital consultant, you’ll advise the management on which communication and sales concepts can be used to achieve this goal, and you’ll know exactly how a modern e-commerce company can operate as efficiently and lucratively as possible. For example, through the implementation of a new e-commerce shop or the development of a digital sales strategy, which you’ll oversee as a Digital Project Manager together with your team. 

The most important questions about studying Digital Transformation Management – Marketing & Sales

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You'll find all of the important information about your study programme and IU International University of Applied Sciences in your personal brochure.

We are moving

From 01st March the virtual campus of the part-time studies programme is part of the IU distance learning programme and then takes place in this new environment. Nothing else will change for you: You will also benefit from interactive courses via video chat, smart online teaching and the exchange with lecturers and students.

Info by post

I have taken note of the data protection declaration as well as the information on the right of withdrawal and on the persons responsible.

*Mandatory fields

Awards, accreditations and certifications