IU Internationale Hochschule
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Dual Studies

Bachelor BWL – Spezialisierung Unternehmensführung (B.A.)*

*Translated: Business Administration – Business Management. Language: German.


Are you ready to take the lead in the business world? Then the study programme Business Administration Business Management is perfect for you!

Master the challenges of the business world. Study Business Administration – Business Management.

Ready for the front line of business? Our study programme Business Administration –Business Management equips you with everything you need to succeed as a leader. Learn how to make strategic decisions, manage organisations and motivate employees. Immerse yourself in the fascinating world of business management and pave the way for your leadership career!

Do you want to know more?

In our free and non-binding information material you will find out everything about:

  • Content of your studies

  • Admission and application

  • Prices in detail

Request study brochure

Your career opportunities. Your decision.

Shape and guide companies on their path to success: With Business Administration –Business Management, endless career possibilities await you! For example, as:

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As a founder, you are responsible for turning a business idea into reality and bringing a new company to life. Once you have achieved this, as a managing director and manager you are responsible for implementing your business idea on the market and successfully keeping your product or service there. Relevant management skills from your studies will help you to successfully manage your company.

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Study formats

Choose how you want to study Business Administration – Business Management at IU.

You can study your Bachelor of Business Administration – Business Management in a dual study programme. Here you can find out how your studies at IU work and what the advantages of our dual study model are.  

Studies or work experience? Why not both?

You will study in person or virtually and learn how to put your knowledge into practice during your practical phases in a company. The perfect mix of theory and practical experience, tailored exactly to you and your needs.

Request free study brochure

What you get for free

  • Information on study content & electives

  • Information on career prospects

  • Information on financing options

FAQ

The most important questions about the bachelor's Business Administration – Business Management

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Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

Details

Why you should study Business Administration – Business Management

Studying can be worthwhile even if you’re simply interested in a particular subject. But beyond that, it can be crucial for your career path. It opens up diverse opportunities for advancement, the demand for highly qualified professionals is constantly rising, university graduates often earn more, and sometimes only a degree will lead you to your chosen career. Beyond this, the expert knowledge and soft skills you gain expand your horizons and are an investment in your own education—which is hugely important in an era of lifelong learning.

This is what your Business Administration – Business Management studies at IU look like

The study programme Business Administration – Business Management is designed to prepare you for responsible leadership positions in business. Our programme combines comprehensive training in core business subjects such as marketing, finance and human resources with a thorough introduction to the principles and practices of business management. The goal is to equip you with both the technical knowledge and the soft skills needed for effective leadership. This includes negotiation techniques, organisational development and leadership.

A look into the future: what you will be able to do after graduating

With the degree programme Business Administration – Business Management, you gain all the advantages needed for a successful career in the business world. This course equips you with the expertise to make decisions at the highest level, design strategic plans, and lead teams to success. Whether you choose to work for a multinational corporation, an innovative start-up, or even your own business, the opportunities are endless. With skills in leadership, organisational development, communication, and business psychology, this programme is the ideal starting point for ambitious leaders of the future.