DEVELOP INNOVATIVE PRODUCT VISIONS AND STRATEGIES. STUDY PRODUCT MANAGEMENT.
Corporate processes are based on both vertical and horizontal structures. This results in a matrix organisation of functional areas and product groups, with all product-related issues, from procurement to marketing to sales, are controlled by product management. This is why experts are particularly in demand in this area who, in addition to leadership, planning and data analysis skills, have a more differentiated understanding of the entire business process. With your Master's degree in Product Management, you will acquire the necessary management skills to develop new products and successfully launch them on the market.
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- Content of your studies
- Admission and application
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Choose how you want to study Product Management at IU
There is no right or wrong way, only an IU degree programme that perfectly suits you and your individual needs. You can complete your Master’s degree in Product Management completely independent of location and 100% online thanks to our distance learning programme. For maximum study freedom, you can choose from different time models and an innovative mix of digital learning tools, virtual live formats and personal support.
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For maximum freedom - study 100% flexible
You study completely on your own terms – whenever, wherever and however you want! Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.More information Request info material now
* Information on accreditation and state approval can be found on the sub-page of the degree programme.
Why you should study Product Management
Keep learning! With your degree, you will further your personal development and open up new fields of knowledge for yourself. Your studies will also prepare you for responsible tasks and new career opportunities. You will deepen your knowledge and become a very attractive candidate for management positions and promotion opportunities. An exciting professional future and a fun time studying is awaiting you. Do you prefer organising your studies yourself? At IU, you’ll be able to study 100% flexibly to suit your everyday life!
This is what your Product Management studies at IU look like
With your Master’s degree in Product Management at IU International University of Applied Sciences, you’ll be able to expand the specialist knowledge you obtained from your first degree, as well as your functional skills in a targeted manner. The focus is on the management of products and services as well as the teaching of the broadest possible basis of product-relevant topics such as a holistic product view, modern product management methods, leadership, strategic management and international marketing. You will also deal with digital transformation, agile working methods and numerous other areas of product management. In addition, you will acquire methodological, interdisciplinary, social and intercultural skills.
A look into the future: What you will be able to do after graduating
As a graduate with a Master’s degree in Product Management, you will be well acquainted with the typical challenges of product management. Thanks to your interdisciplinary skills, you will be able to critically evaluate new technologies and correctly assess the general market development. Based on solid management and leadership skills, you’ll develop innovative product visions and strategies for corporations, SMEs and start-ups, together with interdisciplinary teams. At the interface between customers, the market and technology, you’ll bear complete responsibility from development to market launch – whether as a Product Manager, Product Marketing Manager, Product and Business Developer or Product Owner.
The most important questions about studying Product Management
You can study your Master’s degree in Product Management 100% flexibly. Our virtual learning format and our interactive online lectures ensure that your studies are completely self-determined – however, whenever and wherever you want.
Your Master of Product Management has a duration of 24, 36 or 48 months, depending on which time model you choose. You also have the option of extending your Master’s degree at any time.
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