Distance Learning

Master
Product Management (M.A.)

You want to bring promising products to market as a product manager? Today, that requires a broader perspective than it used to – you must consider your product holistically. Technical skills are essential, as are skills in leadership, planning and data analysis – not to mention an understanding of business procedures. That’s exactly what your master’s programme in Product Management at IU International University of Applied Sciences teaches you.

Depending on your background and goals in life, you can choose from two master’s programmes: The 120 ECTS master’s programme builds on a bachelor’s degree in product management or a related study field. You have professional experience as a product manager, marketing manager or in a similar position? Then our 60 ECTS programme is right for you.

The online master's programme in [Product Management is available as a 60 ECTS or 120 ECTS programme in English language.

Your master’s programme in Product Management is as practically oriented as possible. In the 60 ECTS programme, you choose one of the modules Data Science and Analytics, Artificial Intelligence, Digital Transformation in Production, Big Data Applications, Data Driven Marketing and Controlling. In the 120 ECTS programme, you choose two modules from options such as Digital Transformation and Product Management, Creative and Agile Methods, Social Media Models and Creation or E-Commerce.

Do you need help with your decision? Your personal study advisor is happy to help you!