IU Kompass ProjectLive FM: Fan Monitor
Project description
The Live FM: Fan Monitor analyses perceptions and behavioural trends of music fans in Germany. It covers timely societal topics, which impacts the music sector. It includes, for example, technology innovation (FRT, AI and VR); sustainability, environmental and political issues; marketing and consumption behaviour; and more.
Cooperation partner: University of the West of Scotland
Publications/Conference Papers:
Live FM: Fan Monitor (2021): Analysis of attitudes and behavioral trends of music fans in Germany and Scotland (https://liveinnovation.org/download-the-live-fm-fan-monitor-2021-edition/).
Live AM: Artist Monitor (2020): Analysis of attitudes and behavioral trends of music professionals in Germany during the Covid-19 pandemic (For download: https://liveinnovation.org/artist-monitor/).
Live FM: Fan Monitor (2020): Analysis of attitudes and behavioral trends of music fans in Germany and Scotland during the Covid-19 pandemic (https://liveinnovation.org/fan-monitor/).
Project homepage
Project duration
The project started in 2020 and reports are published annually.
Further information
Prof. Dr. Franscisco Tigre Moura, Professorship of Online Marketing & Business Administration
Prof. Dr. Damian Leschik, Professorship of General Business Administration with a focus on Marketing
Awards, accreditations and certifications
