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Apply with ZIEL26 by July 30th & secure €1,444 discount + iPad.
Apply by July 30th and use the code ZIEL26 to get a €1,444 discount and a free iPad.
User experience is the magic word: Digital companies need to offer their customers something special to stay ahead of the online competition. In your online master’s programme in Digital Business Management, you get to know the newest technologies and acquire soft skills for leadership. After graduating, you are capable of successfully positioning digital companies on the market – for example as a digital consultant or as (digital) business development manager. Your online master’s programme in Digital Business Management is available as a 120 ECTS programme, if you already have an undergraduate degree in a related area.
If you have any type of undergraduate degree as well as relevant professional experience, you can enrol in our 60 ECTS programme in Digital Entrepreneurship.
M.A., 120, 60 ECTS credits
Language: de
Full-time or part-time, 100% flexible
Start today with Comfort Start – or start any time on your preferred date
36, 48, 72 months, depending on model Extension possible free of charge
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant Syntea, exams online or at nearest examination centre
Starting at 286€/month, depending on model
Current discount campaign
All details on recognition and admission can be found directly on the page of your desired study programme.
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
The Digital Business Management master’s is available as a 120 ECTS programme. As a 60 ECTS programme, we offer the master’s in Digital Entrepreneurship.
Your master’s programme in Digital Business Management is as practice-oriented as possible. In the 120 ECTS programme, you choose two electives from eight areas to prepare for your career. Your options include Industrial Engineering, Innovation & Entrepreneurship and Digital Marketing. In the 60 ECTS programme, you choose one elective, such as Start Up Lab, “Nachhaltige Unternehmensentwicklung” or AI in Practice.
| Module | ECTS credits |
|---|---|
| Wahlpflichtmodul A | |
| AI in Practice | 10 |
| Big Data Applications | 10 |
| Consumer Behavior and Growth Hacks | 10 |
| Corporate Finance and Investment | 10 |
| Data Science and Analytics | 10 |
| Disruptive Innovation and Design Thinking | 10 |
| E-Commerce | 10 |
| Entrepreneurial Ecosystems | 10 |
| IT-Recht und Cyber Security | 10 |
| Künstliche Intelligenz | 10 |
| Management | 10 |
| Management nachhaltiger Unternehmen | 10 |
| Nachhaltige Unternehmensentwicklung | 10 |
| Process Management with Scrum | 10 |
| Project Management within Operations | 10 |
| Projekt: Start Up Lab | 10 |
| AI and Mastering AI Prompting | 10 |
| Management Consulting | 10 |
| Module | ECTS credits |
|---|---|
| Wahlpflichtmodul A | |
| Data Architectures | 10 |
| Digital Management in HR | 10 |
| Digital Systems in Industrial Management | 10 |
| Künstliche Intelligenz | 10 |
| Management nachhaltiger Unternehmen | 10 |
| Management of Innovation and Entrepreneurship | 10 |
| Online-Marketing und Sales | 10 |
| Project Management within Operations | 10 |
| Wahlpflichtmodul B | |
| AI in Practice | 10 |
| Anforderungsmanagement und Programmieren mit Python | 10 |
| Angewandte Cyber-Sicherheit und Datenschutz | 10 |
| Data Engineer | 10 |
| E-Commerce | 10 |
| Entrepreneurial Ecosystems | 10 |
| Kommunikation und Coaching | 10 |
| Mobile Marketing | 10 |
| Nachhaltige Entwicklung und Ethik von Technologien | 10 |
| Nachhaltige Unternehmensentwicklung | 10 |
| New Work | 10 |
| Process Management with Scrum | 10 |
| Smarte Produkt-Service-Systeme | 10 |
| Projekt: Start Up Lab | 10 |
| AI and Mastering AI Prompting | 10 |
Do you need help with your decision? Your personal study advisor is happy to help you!
Apply now and start today – or choose your starting date flexibly. You can then test IU for 1 month free of charge. Fees only apply if you decide to continue.
Study flexible
anytime and anywhere with 24/7 online exams, full- or part-time.
Learn innovatively
on your digital campus with your own AI study assistant and multimedia tools.
State-recognized
Benefit from an accredited degree with excellent career prospects.
Information on study content & electives
Information on career prospects
Information on financing options

As a digital entrepreneur, you found your own digital start-up. Alternatively, you can accompany other start-ups during their first steps. Remember: Today’s companies must be digital. It is your job to determine the ideal position on the market, develop strategies and implement new business ideas.
Your expertise influences major management decisions: As a digital consultant, you advise them on digital innovations or improve their digital strategy. Your ideas for new digital products can broaden their portfolio. In addition, you conduct market research and analyse business processes. You can be employed at a company or work for them as an external consultant.
