

Distance Learning Bachelor
Customer Centricity (B.A.)
Start your online study programme in Customer Centricity today
Think like a customer! Uninspired product marketing is a thing of the past. In order to win over today’s customers, innovative and integrative concepts are necessary. Concepts that not only empathize with potential customers, but also incorporate their perspective. One thing is for certain: customer behaviour has changed. It’s more digital. More individual. More erratic. The field needs progressive professionals like you to offer excellent customer experiences to everyone at any time and touchpoint.
In the Customer Centricity distance learning course, you will acquire management skills that promote a consistent focus on customer expectations and needs in companies. This enables you to work as a customer centricity consultant or a customer growth ninja who turns companies into digital players on the market. Dare to be successful!
Study flexible
Learn innovatively
State-recognised
Your study programme summed up
Study programme & degree
B.A., 180 ECTS credits
Language: de
Full-time or part-time, 100% flexible
Application & starting date
Start [[your studies in no time]], Online application, no application deadline
Study duration & extension
Locations
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant Syntea, exams online or at nearest examination centre
Study fees
Starting at 249€/month, depending on model
Current discount campaign
Recognition & Approval
Study program is state-approved, accredited & internationally renowned, 180 ECTS - DE: AR-Siegel, ZFU: 1157423
Apply now and begin your studies soon— or choose any starting date that suits you. You can try us out for 1 month without commitment. We only charge you for this month if you continue with us.

Praxisbezug im Fernstudium Customer Centricity
Im Fernstudium Customer Centricity wird ein besonderer Fokus auf den Praxisbezug gelegt, damit Du lernst, Dein theoretisches Wissen praktisch und selbstständig anzuwenden. Deshalb bieten wir eine Reihe von Projekten an, in denen Du praktische Expertise für Deine Zukunft im Berufsleben entwickelst, wie die Projekte Nachhaltigkeit aus Konsumentenperspektive, Customer Journey, Agiles Projektmanagement, Growth Hacking und Marketing Analytics.

KI richtig können.
Gewusst? In Deinem Studium hast Du die Möglichkeit, unser neues KI-Modul* zu belegen. Hier lernst Du alles Wichtige über KI, damit Du heute auf die Berufswelt von morgen vorbereitet bist.
*Weitere Informationen dazu findest Du in Deinem Modulhandbuch.
Study model and prices for the online Bachelor's study programme in Customer Centricity
US$440
mtl
US$382
mtl
US$289
mtl
All our study programmes include the following services
Free trial month*
Opportunities to exchange with teachers and fellow students
Study and career coaching
Optional semester abroad
Online library with 60,000 E-books and access to Statista
Access to over 14,000 courses and 1,800 video tutorials via LinkedIn Learning
Access to MS Office
Eduroam internet access at over 20,000 locations worldwide
Holiday semesters and free extension for up to 12 months
We are here for you
Do you need help with your decision? Your personal study advisor is happy to help you!
Recognition of previous achievements
Do you have vocational training or further education, work experience or have you already studied? Then have your prior learning recognised for your distance learning study programme! This will save you time and tuition fees - namely 30 euros per recognised ECTS point.

Save time & money: We value your prior achievements
Have you completed vocational training or further education? Then have this prior learning recognised for your degree course: Use this tool to calculate which degree programme will help you graduate the fastest and effectively reduce your tuition fees.
- Hours
- ECTS
Do you need support with your application for recognition? We have summarized all the important information for you in our guide to recognition.

Shortening your period of study: Skip individual modules or whole semesters!
Save on tuition fees: You’ll save €30 for every recognised ECTS point
Even before you apply for an online study programme, we’ll gladly check whether we can take your previous achievements into account: 100% online, no strings attached. Simply fill in our online recognition form.
Send an email to study@iu.org to find out which previous achievements you can get recognised. Make sure you send your application before the end of your 1-month trial. You can get your previous achievements recognised during your studies. However, we can no longer grant you a cost reduction after the end of the trial month.
Online RecognitionAdmission requirements
We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
Apply now and begin your studies soon— or choose any starting date that suits you. You can try us out for 1 month without commitment. We only charge you for this month if you continue with us.
Request free study brochure
What you get for free
Information on study content & electives
Information on career prospects
Information on financing options



